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Whois & Analysis for adloox.com

Jan 16, 2020 7:56 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
ADSAFE
• Address
63-65 boulevard Massena
• City
Paris
• Zip Code
75013
• State
Paris
• Country Code
FR
• Phone Number
Desktop screen Desktop screenshot for adloox.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business
• Online since
February 25, 2011 Explore Wayback Machine
• Age
13 years, 1 month, 29 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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Beauty and simplicity.

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 16, 2020.
Title Tag
Adloox | The Leading Independent Ad-Verification & Insights Platform
Length: 72 (recommended: 10 to 70)
Meta Description
Adloox is the leading independent ad-verification & insights platform. We protect brands from ad fraud, non-viewable impressions and non-brand safe content
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Adloox | The Leading Independent Ad-Verification & Insights Platfo...

https://adloox.com

Adloox is the leading independent ad-verification & insights platform. We protect brands from ad fraud, non-viewable impressions and non-brand safe content

Mobile Version

https://adloox.com

Adloox | The Leading Independent Ad-Verification & Insights Platfo...

Adloox is the leading independent ad-verification & insights platform. We protect brands from ad fraud, non-viewable impressio...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adloox.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Brand Confidence: 71% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Ad fraud Confidence: 66% Arrow up

Ad fraud (also referred to as Invalid Traffic) is concerned with theory and practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.

While ad fraud is more generally associated with banner ads, video ads and in-app ads, click fraud has been associated with search marketing and conversion fraud with affiliate marketing.

Ad fraud is the categorical term inclusive of all forms of online advertising fraud.

In 2004 Google's CFO George Reyes said that fraud is the biggest threat to internet economy with the first research paper covering the topic in 1999 or earlier.

In 2016 World Federation of Advertisers published its first guidance on Ad fraud to advice its members on how to counter the problem allegedly eating close to US$20 billion of its members ad budgets in 2015.

Amplifier Confidence: 66% Arrow

WEBSITE SPEED

adloox.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

27%

adloox.com is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.445.268 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adloox.com looks like on a mobile device such as an iPhone.

Tablet
How adloox.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #404050
  • 30% #ffffff
  • 11% #f0f0f0
  • 1% #3090d0
  • 1% #f0ffff
  • 0% #70a0d0
  • 0% #f0f0ff
  • 0% #c0e0ff
  • 0% #70c0d0
  • 0% #90d0e0
  • 0% #fffff0
  • 0% #f0fff0

Text/code ratio

adloox.com's text/code ratio is 6.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 15
  • <H4> 15
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The all-in-one platform
<H2>
2nd level heading
Get in touch
<H3>
3rd level heading
How we help your business
Viewability
Fraud prevention
Brand safety
Priivy - gdpr verification technology
<H4>
4th level heading
Re-targeting sales
Ad viewability
Brands safety breaches
Bounce rates
Ssp
Alt attributes Arrow up

We found 27 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on adloox.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 8
  • Likes 1
  • Shares 6
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar GANDI SAS
Registration Date 02/25/2011 13 years, 1 month, 29 days ago
Last Modified 08/05/2019 4 years, 8 months, 24 days ago
Expiration Date 02/25/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-80-a.gandi.net 173.246.100.81 Flag for FranceFrance
ns-186-b.gandi.net 213.167.230.187 Flag for FranceFrance
ns-152-c.gandi.net 217.70.187.153 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.18.244.40
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031

BUSINESS COMPETITORS IN IRELAND

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