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SEO Report for admissionstesting.org

November 25, 2019 4:19 AM
Desktop screen Desktop screenshot for admissionstesting.org
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Education
• Online since
December 21, 2016 (explore Wayback Machine)
• Age
3 years, 6 months, 17 days
• Alexa Rank
#123.685, admissionstesting.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 28, 2020.
Title Tag
Cambridge Assessment Admissions Testing
Length: 39 (recommended: 10 to 70)
Meta Description
Cambridge Assessment Admissions Testing helps educational institutions, governments and employers provide fair access to opportunities for study and employment.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Cambridge Assessment Admissions Testing

https://admissionstesting.org

Cambridge Assessment Admissions Testing helps educational institutions, governments and employers provide fair access to opportunities for study and employment.

Mobile Version

Favicon for admissionstesting.org https://admissionstesting.org

Cambridge Assessment Admissions Testing

Cambridge Assessment Admissions Testing helps educational institutions, governments and employers provide fair access to opportuni...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by admissionstesting.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cambridge Assessment Admissions Testing Confidence: 86% Arrow up

Cambridge Assessment Admissions Testing (formerly the Admissions Testing Service) supports educational institutions, professional organisations, governments and employers in the selection and recruitment of applicants, by providing admissions tests for medicine and healthcare, assessments in thinking skills and behavioural styles, and subject-specific admissions tests.

Employment Confidence: 75% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Equal opportunity Confidence: 73% Arrow up

Equal opportunity is a stipulation that all people should be treated similarly, unhampered by artificial barriers or prejudices or preferences, except when particular distinctions can be explicitly justified.

The aim according to this often complex and contested concept is that important jobs should go to those "most qualified" – persons most likely to perform ably in a given task – and not go to persons for arbitrary or irrelevant reasons, such as circumstances of birth, upbringing, having well-connected relatives or friends, religion, sex, ethnicity, race, caste, or involuntary personal attributes such as disability, age, gender identity, or sexual orientation.

Chances for advancement should be open to everybody interested such that they have "an equal chance to compete within the framework of goals and the structure of rules established." The idea is to remove arbitrariness from the selection process and base it on some "pre-agreed basis of fairness, with the assessment process being related to the type of position", and emphasizing procedural and legal means.

Individuals should succeed or fail based on their own efforts and not extraneous circumstances such as having well-connected parents.

It is opposed to nepotism and plays a role in whether a social structure is seen as legitimate.

The concept is applicable in areas of public life in which benefits are earned and received such as employment and education, although it can apply to many other areas as well.

Education Confidence: 72% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Government Confidence: 69% Arrow up

A government is the system by which a state or community is controlled.

In the case of this broad associative definition, government normally consists of legislators, administrators, and arbitrators.

Government is the means by which state policy is enforced, as well as the mechanism for determining the policy of the state.

Forms of government, or forms of state governance, refers to the set of political systems and institutions that make up the organisation of a specific government.

Governments control the economy, social freedoms, and political systems, and may or may not be voluntary.

WEBSITE SPEED

admissionstesting.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

admissionstesting.org is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #123.685 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for admissionstesting.org

Daily visitors by country

  • admissionstesting.org daily visitors distribution - Total: 5 countries
  • Flag for ThailandThailand (7.1%)
  • Flag for Hong KongHong Kong (12.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (27.9%)
  • Flaf icon for other countryOthers (52.9%)

Traffic country ranks

Country Rank
Flag for ThailandThailand #7.891
Flag for TurkeyTurkey #113.950
Flag for Hong KongHong Kong #8.392
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #79.729
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #9.615

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How admissionstesting.org looks like on a mobile device such as an iPhone.

Tablet
How admissionstesting.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 14% #a09060
  • 13% #f0f0f0
  • 6% #604030
  • 5% #303030
  • 3% #705040
  • 3% #302020
  • 3% #806050
  • 3% #909050
  • 2% #b09080
  • 2% #503020
  • 1% #a040a0

Text/code ratio

admissionstesting.org's text/code ratio is 6.61%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.61%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Our admissions tests give you the opportunity to let your true potential shine
<H2>
2nd level heading
Main navigation
<H3>
3rd level heading
Our admissions tests (2)
Free preparation materials
Useful links
Preparing for the test
Show your potential
Alt attributes Arrow up

We found 16 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on admissionstesting.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 73
  • Likes 24
  • Shares 43
  • Comments 6
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar DOMAIN.COM, LLC
Registration Date 12/21/2016 3 years, 6 months, 17 days ago
Last Modified 08/09/2017 2 years, 11 months, 1 day ago
Nameservers Arrow up
Host IP Address Country
ns0.dcdns.net 192.149.119.100 Flag for United KingdomUnited Kingdom
ns1.dcdns.net 192.149.119.100 Flag for United KingdomUnited Kingdom
ns2.dcdns.net 192.149.119.100 Flag for United KingdomUnited Kingdom

SERVER

Server map
  • Service Provider (ISP)
  • University of Cambridge Local Exams Syndicate
  • IP Address
  • 192.149.119.105
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Harrogate
  • Latitude and Longitude
  • 53.9783 : -1.56615

EDUCATION COMPETITORS IN UNITED KINGDOM

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