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SEO Report for adp.ca

November 21, 2019 1:12 AM
Desktop screen Desktop screenshot for adp.ca

SEO SCORE

Favicon for adp.caadp.ca
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Category
Business  >  Business Software
• Online since
September 26, 2000 (explore Wayback Machine)
• Age
19 years, 9 months, 20 days
• Alexa Rank
#112.106, adp.ca is in the world's top 1 million websites
• Owner
ADP, Inc. TMA 684063 (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from October 28, 2019 to October 28, 2021.
Title Tag
Payroll, HR and Tax Services | ADP Canada Official Site
Length: 55 (recommended: 10 to 70)
Meta Description
ADP Canada offers industry-leading online payroll and HR solutions, plus tax, benefits and more.
Length: 96 (recommended: 50 to 160)
Google preview
Desktop Version

Payroll, HR and Tax Services | ADP Canada Official Site

https://adp.ca

ADP Canada offers industry-leading online payroll and HR solutions, plus tax, benefits and more.

Mobile Version

Favicon for adp.ca https://adp.ca

Payroll, HR and Tax Services | ADP Canada Official Site

ADP Canada offers industry-leading online payroll and HR solutions, plus tax, benefits and more.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots all

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adp.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Automatic Data Processing Confidence: 80% Arrow up

ADP, LLC., is an American provider of human resources management software and services.

ADP was formerly one of four American companies to get a AAA credit rating from Standard & Poor's (S&P) and Moody's, but S&P and Moody's downgraded ADP to AA in April 2014, after the dealer services unit spin off.

Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Service (economics) Confidence: 72% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

E-commerce Confidence: 70% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Industry Confidence: 69% Arrow up

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.

WEBSITE SPEED

adp.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

86%

adp.ca is faster than approximately 86 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #112.106 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for adp.ca

Daily visitors by country

  • adp.ca daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (94.0%)
  • Flaf icon for other countryOthers (6%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #2.958

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adp.ca looks like on a mobile device such as an iPhone.

Tablet
How adp.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 17% #f0f0f0
  • 12% #203090
  • 4% #e0d0d0
  • 4% #fffff0
  • 3% #fff0f0
  • 2% #d0a0a0
  • 2% #e0b0b0
  • 2% #e0c0c0
  • 1% #5070d0
  • 1% #403010
  • 1% #302010

Text/code ratio

adp.ca's text/code ratio is 10.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 14
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Hr and payroll made simple
<H2>
2nd level heading
Solutions that come in just your size.
Get t4's and 2 months free!*
A full range of flexible hr and payroll options.
ındustry expertise means hr and payroll your way.
Top-rated hr and payroll products
<H3>
3rd level heading
1-49 employees
50-999 employees
1,000+ employees
Payroll
Time & attendance
Alt attributes Arrow up

We found 35 images on this website.
22 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on adp.ca /-/media/adp/redesign2018/ui/icn-close-white.ashx?la=en&hash=C09CCC222E59B39228AD5608FB682FD4CC9E708... 1
Image with missing alt attribute found on adp.ca /-/media/adpca/redesign2019/images/home/hero_home_mobile_10112019.ashx?la=en&hash=E7BAC8E01E7E294C03... 1
Image with missing alt attribute found on adp.ca /-/media/adpca/redesign2019/images/home/1-49-employees-icon.ashx?la=en&hash=7D6C9262A6C84E19476D0F6C... 1
Image with missing alt attribute found on adp.ca /-/media/adpca/redesign2019/images/home/50-999-employees-icon.ashx?la=en&hash=931A9C8AF64A57A5E29780... 1
Image with missing alt attribute found on adp.ca /-/media/adpca/redesign2019/images/home/1000-plus-employees-icon.ashx?la=en&hash=B33FE57A23D6A7BE26C... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on adp.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 96
  • Likes 3
  • Shares 93
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INTERNATIONAL CANADA LTD.
Registration Date 09/26/2000 19 years, 9 months, 20 days ago
Last Modified 06/11/2015 5 years, 1 month, 3 days ago
Nameservers Arrow up
Host IP Address Country
dns2.adp.com - -
dns1.adp.com - -

SERVER

Server map
  • Service Provider (ISP)
  • Automatic Data Processing, Inc.
  • IP Address
  • 170.146.93.215
  • Country
  • Flag for United StatesUnited States
  • Region
  • Georgia , Atlanta
  • Latitude and Longitude
  • 33.749 : -84.388

OWNER

The owner's whois contact information is public.
Name
ADP, Inc. TMA 684063
Address
2603 Camino Ramon,Suite 200
City
San Ramon
Zip
94583
State
CA
Country Code
US
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