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Whois & Analysis for adpearance.com

Nov 30, 2019 9:22 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Doug Smith
• Organization
Adpearance
• Address
2035 NW Front Ave, Suite 300
• City
Portland
• Zip Code
97209
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
TierraNet Inc. d/b/a DomainDiscover
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for adpearance.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Adpearance See more
• Category
Business  >  Marketing
• Online since
August 12, 2009 Explore Wayback Machine
• Age
15 years, 2 months, 24 days
• Alexa Rank
#349.754, adpearance.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.
Title Tag
Adpearance | Marketing & Sales Intelligence Company in Portland, OR
Length: 71 (recommended: 10 to 70)
Meta Description
Adpearance is a marketing and sales intelligence company specializing in digital advertising, SEO, websites, and sales optimization. Get a free analysis today!
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Adpearance | Marketing & Sales Intelligence Company in Portland, O...

https://adpearance.com

Adpearance is a marketing and sales intelligence company specializing in digital advertising, SEO, websites, and sales optimization. Get a free analysis today!

Mobile Version

https://adpearance.com

Adpearance | Marketing & Sales Intelligence Company in Portland, O...

Adpearance is a marketing and sales intelligence company specializing in digital advertising, SEO, websites, and sales optimizatio...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adpearance.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sales intelligence Confidence: 89% Arrow up

Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help salespeople keep up to date with clients, prospect data and drive business.

In addition to providing metrics for win-loss and sales confidence, SI can present contextually relevant customer and product information.

Search engine optimization Confidence: 74% Arrow up

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

Online advertising Confidence: 74% Arrow up

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Marketing Confidence: 74% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Website Confidence: 69% Arrow up

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

WEBSITE SPEED

adpearance.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

62%

adpearance.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #349.754 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adpearance.com looks like on a mobile device such as an iPhone.

Tablet
How adpearance.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #ffffff
  • 35% #ff4040
  • 6% #f0f0f0
  • 6% #f04040
  • 2% #c03040
  • 2% #202060
  • 2% #ff7070
  • 1% #f06060
  • 1% #fff0f0
  • 1% #ff6060
  • 1% #d07070
  • 1% #ff5050

Text/code ratio

adpearance.com's text/code ratio is 6.62%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.62%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 9
  • <H4> 1
  • <H5> 1
  • <H6> 19
<H1>
Top level heading
​we are a marketing and sales intelligence company in portland, oregon. our team of specialists is ready to tackle your business challenge.​
<H2>
2nd level heading
What we do
Sales ıntelligence software
<H3>
3rd level heading
Who we are
Solutions that grow your business
Automotive (3)
Heavy equipment (3)
Recently from adpearance
<H4>
4th level heading
Let's talk
<H5>
5th level heading
We'd love to be on your team.
<H6>
6th level heading
Services (2)
Products (2)
Explore more
Our partners
We know (6)
Alt attributes Arrow up

We found 65 images on this website.
45 ALT attributes are missing on your image tags. The issue affects 27 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 45 images on adpearance.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 506
  • Likes 240
  • Shares 198
  • Comments 68

DOMAIN REGISTRAR

Domain Registrar TIERRANET INC. D/B/A DOMAINDISCOVER
Registration Date 08/12/2009 15 years, 2 months, 24 days ago
Last Modified 05/23/2019 5 years, 5 months, 16 days ago
Expiration Date 08/12/2020 Expired
Nameservers Arrow up
Host IP Address Country
beau.ns.cloudflare.com 173.245.59.73 Flag for United StatesUnited States
megan.ns.cloudflare.com 173.245.58.197 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.26.12.115
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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