Whois & Analysis for adtrace.io

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

The open-source model is a decentralized development model that encourages open collaboration.

A main principle of open-source software development is peer production, with products such as source code, blueprints, and documentation freely available to the public.

The open-source movement in software began as a response to the limitations of proprietary code.

The model is used for projects such as in open-source appropriate technologies, and open-source drug discovery.

Bias is an inclination or outlook to present or hold a partial perspective, often accompanied by a refusal to consider the possible merits of alternative points of view.

Biases can be learned implicitly within cultural contexts.

People may develop biases toward or against an individual, an ethnic group, a nation, a religion, a social class, a political party, theoretical paradigms and ideologies within academic domains, or a species.

Biased means one-sided, lacking a neutral viewpoint, or not having an open mind.

Bias can come in many forms and is related to prejudice and intuition.

This article deals with decision-making as analyzed in psychology.

See also Decision theory.

In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities.

Every decision-making process produces a final choice; it may or may not prompt action.

Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.

In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Fraud itself can be a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation), a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities) or it may cause no loss of money, property or legal right but still be an element of another civil or criminal wrong.

The purpose of fraud may be monetary gain or other benefits, such as obtaining a driver's license or qualifying for a mortgage by way of false statements.