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Whois & Analysis for adunity.com

Dec 16, 2019 12:40 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for adunity.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Improve your social media presence. Encourage people to share your homepage.
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OVERVIEW

• Domain Owner
Private
• Category
Advertising  >  Business
• Online since
February 3, 2013 Explore Wayback Machine
• Age
11 years, 2 months, 13 days
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for adunity.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 7, 2020.
Title Tag
Digital Advertising Technology - AdUnity
Length: 40 (recommended: 10 to 70)
Meta Description
First-Party Data Advertising Solution for Marketers. Privacy Protected Ad Serving for Advertisers and Publishers. AUX Ad Exchange for Publisher ad inventory monetization. TokenDirect Data Advertising Solution for Marketers and Brands.
Length: 234 (recommended: 50 to 160)
Google preview
Desktop Version

Digital Advertising Technology - AdUnity

https://adunity.com

First-Party Data Advertising Solution for Marketers. Privacy Protected Ad Serving for Advertisers and Publishers. AUX Ad Exchange for Publisher ad inventory monetiza...

Mobile Version

https://adunity.com

Digital Advertising Technology - AdUnity

First-Party Data Advertising Solution for Marketers. Privacy Protected Ad Serving for Advertisers and Publishers. AUX Ad Exchange...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
author AdUnity

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adunity.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ad exchange Confidence: 86% Arrow up

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.

Prices for the inventory are determined through bidding.

The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.

Ad serving Confidence: 82% Arrow up

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.

Marketing Confidence: 74% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Advertising Confidence: 72% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Online advertising Confidence: 71% Arrow up

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

WEBSITE SPEED

adunity.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

87%

adunity.com is faster than approximately 87 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.257.918 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adunity.com looks like on a mobile device such as an iPhone.

Tablet
How adunity.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #f0f0f0
  • 10% #001040
  • 9% #902080
  • 7% #700060
  • 6% #ffffff
  • 3% #a04090
  • 3% #b03090
  • 2% #fff0ff
  • 2% #600050
  • 2% #b050a0
  • 1% #c060b0
  • 1% #c0a090

Text/code ratio

adunity.com's text/code ratio is 35.85%. You're good to go!
Text / Code Ratio 35.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 10
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
First-party data advertising solution for marketers
<H2>
2nd level heading
Privacy protected ad serving for advertisers
Privacy protected ad serving for publishers
A better ad server for b2c publishers
Adunity exchange (aux)
<H3>
3rd level heading
We help marketers increase conversions and protect their customers data
- only a single consent for prospecting and retargeting campaigns - synchronise display, email and social campaigns - powerful enterprise ad server optimised for advertisers - no consent needed for third-party tech providers!
Stop your data being sold to your competitors
ıf an adtech company is offering you targeting data, they are also selling your data to your competitors. adtech is the biggest source of data leakage and cause of reduced conversion rates
Aux privacy protected media sales
Alt attributes Arrow up

We found 4 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 21
  • Likes 0
  • Shares 21
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 02/03/2013 11 years, 2 months, 13 days ago
Last Modified 01/03/2017 7 years, 3 months, 14 days ago
Expiration Date 02/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns49bxk.adservingfactory.com 5.254.100.231 Flag for RomaniaRomania
ns28poy.adservingfactory.com 5.254.100.234 Flag for RomaniaRomania
ns06kurt.adservingfactory.com 5.254.100.236 Flag for RomaniaRomania

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • voxility.net
  • IP Address
  • 37.221.168.40
  • Country
  • Flag for GermanyGermany
  • Region
  • Hesse , Frankfurt am Main
  • Latitude and Longitude
  • 50.1109 : 8.68213
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