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Whois & Analysis for advancepet.com.au

Sep 10, 2022 5:04 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for advancepet.com.au
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Pets  >  Dogs
• Alexa Rank

SUPERCHARGE YOUR SEO

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 19, 2022.
Title Tag
Home | ADVANCE™ Expert Pet Nutrition
Length: 38 (recommended: 10 to 70)
Meta Description
ADVANCE™ pet nutrition products are a range of super premium dog and cat foods made in Australia using selected, quality ingredients. www.advancepet.com.au
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Home | ADVANCE™ Expert Pet Nutrition

https://advancepet.com.au

ADVANCE™ pet nutrition products are a range of super premium dog and cat foods made in Australia using selected, quality ingredients. www.advancepet.com.au

Mobile Version

https://advancepet.com.au

Home | ADVANCE™ Expert Pet Nutrition

ADVANCE™ pet nutrition products are a range of super premium dog and cat foods made in Australia using selected, quality ingredien...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by advancepet.com.au.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nutrition Confidence: 73% Arrow up

Nutrition is the biochemical and physiological process by which an organism uses food to support its life.

It includes ingestion, absorption, assimilation, biosynthesis, catabolism and excretion.

The science that studies the physiological process of nutrition is called nutritional science (also nutrition science).

Food Confidence: 72% Arrow up

alt=Table set with red meat, bread, pasta, vegetables, fruit, fish, and beans.

Food is any substance consumed to provide nutritional support for an organism.

Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

Different species of animals have different feeding behaviours that satisfy the needs of their unique metabolisms, often evolved to fill a specific ecological niche within specific geographical contexts.

Australia Confidence: 72% Arrow up

Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands.

With an area of, Australia is the largest country by area in Oceania and the world's sixth-largest country.

Australia is the oldest, flattest, and driest inhabited continent, with the least fertile soils.

It is a megadiverse country, and its size gives it a wide variety of landscapes and climates, with deserts in the centre, tropical rainforests in the north-east, and mountain ranges in the south-east.

Product (business) Confidence: 67% Arrow
Supermarket Confidence: 67% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on advancepet.com.au

TRAFFIC

This website is ranked #2.380.886 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How advancepet.com.au looks like on a mobile device such as an iPhone.

Tablet
How advancepet.com.au looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #203050
  • 26% #f0f0f0
  • 8% #7080a0
  • 5% #405070
  • 4% #407090
  • 4% #304060
  • 3% #d0d0e0
  • 3% #306090
  • 2% #ffffff
  • 2% #4080b0
  • 2% #506080
  • 2% #607090

Text/code ratio

advancepet.com.au's text/code ratio is 3.80%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.80%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 32
  • <H4> 24
  • <H5> 16
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Available retailers
Scientifically formulated for australian pets (2)
Why people love advanceâ„¢
Privacy preference center
<H3>
3rd level heading
Advanceâ„¢ products
Ocean fish (2)
Chicken with rice (10)
Salmon (2)
Chicken & salmon (2)
<H4>
4th level heading
Advanceâ„¢ pet food selector
Advanceâ„¢ breed selector
Login (2)
Kits request (2)
Your details (4)
<H5>
5th level heading
Adult small breed (2)
Dental care (2)
Sensitive skin all breed (2)
Adult retrievers (2)
Hairball (2)
Alt attributes Arrow up

We found 40 images on this website.
29 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on advancepet.com.au. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Nameservers Arrow up
Host IP Address Country
ns-1110.awsdns-10.org 205.251.196.86 Flag for United KingdomUnited Kingdom
ns-740.awsdns-28.net 205.251.194.228 Flag for United StatesUnited States
ns-1726.awsdns-23.co.uk 205.251.198.190 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • DATAPIPE
  • IP Address
  • 202.168.212.195
  • Country
  • Flag for Hong KongHong Kong
  • Region
  • Central and Western District , Hong Kong
  • Latitude and Longitude
  • 22.3964 : 114.109
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