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SEO Report for aefonline.org

November 7, 2019 2:05 AM
Desktop screen Desktop screenshot for aefonline.org

SEO SCORE

Favicon for aefonline.orgaefonline.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance
• Online since
• Alexa Rank

FREE FORM BUILDER

Representation of an online Form

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GeoTrust Inc. has expired on September 11, 2016.
Title Tag
Donor Advised Funds at American Endowment Foundation
Length: 52 (recommended: 10 to 70)
Meta Description
We are the leading independent donor advised fund in the US. We work closely with a donor's financial advisor to help donors achieve their charitable legacy.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Donor Advised Funds at American Endowment Foundation

https://aefonline.org

We are the leading independent donor advised fund in the US. We work closely with a donor's financial advisor to help donors achieve their charitable legacy.

Mobile Version

Favicon for aefonline.org https://aefonline.org

Donor Advised Funds at American Endowment Foundation

We are the leading independent donor advised fund in the US. We work closely with a donor's financial advisor to help donors achie...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aefonline.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Donor-advised fund Confidence: 81% Arrow up

In the United States, a donor-advised fund is a charitable giving vehicle administered by a public charity created to manage charitable donations on behalf of organizations, families, or individuals.

To participate in a donor-advised fund, a donating individual or organization opens an account in the fund and deposits cash, securities, or other financial instruments.

They surrender ownership of anything they put in the fund, but retain advisory privileges over how their account is invested, and how it distributes money to charities.

Financial adviser Confidence: 71% Arrow up

A financial adviser (or advisor) is a professional who renders financial services to clients.

According to the U.S. Financial Industry Regulatory Authority (FINRA), terms such as financial adviser and financial planner are general terms or job titles used by investment professionals.

FINRA describes the main groups of investment professionals who may use the term financial adviser to be: brokers, investment advisers, accountants, lawyers, insurance agents and financial planners.

Donation Confidence: 71% Arrow up

A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause.

A donation may take various forms, including cash offering, services, new or used goods including clothing, toys, food, and vehicles.

It also may consist of emergency, relief or humanitarian aid items, development aid support, and can also relate to medical care needs as i.e. blood or organs for transplant.

Charitable gifts of goods or services are also called gifts in kind.

Foundation (nonprofit) Confidence: 71% Arrow up

A foundation (also a charitable foundation) is a legal category of nonprofit organization that will typically either donate funds and support to other organizations, or provide the source of funding for its own charitable purposes.

Foundations incorporate private foundations and public foundations.

Financial endowment Confidence: 70% Arrow

WEBSITE SPEED

aefonline.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

81%

aefonline.org is faster than approximately 81 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.879.725 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for aefonline.org

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aefonline.org looks like on a mobile device such as an iPhone.

Tablet
How aefonline.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 14% #f0f0f0
  • 12% #707060
  • 10% #807070
  • 5% #408030
  • 4% #605040
  • 4% #807060
  • 4% #908080
  • 3% #f0fff0
  • 3% #504030
  • 2% #fffff0
  • 2% #90b080

Text/code ratio

aefonline.org's text/code ratio is 9.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 43
  • <H3> 7
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
How we serve donors
What is a donor advised fund?
Latest articles
How we serve advisors
Home
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
America’s ındependent donor advised fund
A legacy of service and ınnovation
Helping donors build legacies
Powering your charitable wishes
Why trusted advisors choose us
<H3>
3rd level heading
Our latest article
Deadlines
2019 year-end deadlines
About aef
Our staff
<H4>
4th level heading
Thought
Latest news
Alt attributes Arrow up

We found 7 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on aefonline.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 414
  • Likes 2
  • Shares 411
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SHARE