Whois & Analysis for affle.com

Mobile marketing is marketing on or with a mobile device, such as a smart phone.

Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

It is a subset of mobile marketing.

Mergers and acquisitions (M&A) are transactions in which the ownership of companies, other business organizations or their operating units are transferred or combined.

As an aspect of strategic management, M&A can allow enterprises to grow, shrink, and change the nature of their business or competitive position.

A multinational corporation or worldwide enterprise is a corporate organization that owns or controls production of goods or services in one or more countries other than their home country.

It can also be referred to as an international corporation, a transnational corporation, or a stateless corporation.

There are subtle but real differences between these three labels, as well as those labels of multinational corporation and a worldwide enterprise.

Proprietary software is computer software for which the software's publisher or another person retains intellectual property rights — usually copyright of the source code, but sometimes patent rights.