afterpay.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

My Private Registration

• Organization

My Private Registration

• Address

PO BOX 270

• City

Broadway

• Zip Code

2007

• State

NSW

• Country Code

AUSTRALIA

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

TPP Wholesale Pty Ltd.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

afterpay.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Fill the missing alt attributes on your images.

Advertising

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OVERVIEW

• Domain Owner

Private

• Category

Shopping

• Online since

December 31, 2004 Explore Wayback Machine

• Age

19 years, 3 months, 18 days

• Alexa Rank

#11.691, afterpay.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Use our free online form builder to create any type of form for afterpay.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on February 12, 2020.

✅ Title Tag

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.
Length: 49 (recommended: 10 to 70)

❌ Meta Description

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a quick registration, returning customers simply log in.
Length: 219 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.

https://afterpay.com

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a...

Mobile Version

https://afterpay.com

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkou...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.afterpay.com/en-NZ/index	en-NZ
https://www.afterpay.com/en-AU/index	en-AU
https://clearpay.co.uk/en-GB/index	en-GB
https://www.afterpay.com/index	en-US
https://www.afterpay.com/index	x-default

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://afterpay.com	https://www.afterpay.com/index
https://afterpay.com	https://www.afterpay.com/index
http://www.afterpay.com	https://www.afterpay.com/index
https://www.afterpay.com	https://www.afterpay.com/index

✅ Robots.txt

https://www.afterpay.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, maximum-scale=1
ⓘ robots	index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by afterpay.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Customer Confidence: 65%

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ). Such distinctions have no contemporary semantic weight.

Payment Confidence: 64%

A payment is the transfer of an item of value from one party (such as a person or company) to another in exchange for the provision of goods, services or both, or to fulfill a legal obligation. In law, the payer is the party making a payment while the payee is the party receiving the payment. In trade, payments are frequently preceded by an invoice or bill.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on afterpay.com

TRAFFIC

ⓘ This website is ranked #11.691 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

New Zealand (3.5%)
United States of America (46.5%)
Australia (44.3%)
Others (5.7%)

Traffic country ranks

Country	Rank
India	#101.769
New Zealand	#407
United States of America	#3.514
Australia	#259
Canada	#33.094

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How afterpay.com looks like on a mobile device such as an iPhone.

Tablet
How afterpay.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

31% #ffffff
22% #f0f0f0
14% #e0e0e0
12% #e0f0f0
4% #f0e0d0
3% #e0e0d0
3% #908080
3% #000000
1% #907060
1% #a08070
1% #004030
1% #005040

Text/code ratio

ⓘ afterpay.com's text/code ratio is 1.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 1.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 8
<H3> 32
<H4> 0
<H5> 0
<H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Most popular
New arrivals
Women
Men
Beauty
Kids
Discover
Home

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3^rd level heading
Finish line
Cotton on
Colourpop
Forever 21
Cuyana
Rothy's
Ba&sh
Aerosoles
Anthropologie
Revolve
Madewell
New york & company
Carhartt
Billabong
Topo designs
The james brand
Murad
Mac cosmetics
Morphe
Farmacy beauty

<H6>

6^th level heading
Afterpay
Support
Connect
The afterpay app
Locatıon
Newsletter

❌ Alt attributes

We found 77 images on this website.
4 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	//site-assets.afterpay.com/pictures/W1siZiIsIjIwMTkvMTEvMjEvMjMvMzEvNDcvZDc2OWExNzMtMWViOC00NzJkLWE3...	1
	//site-assets.afterpay.com/pictures/W1siZiIsIjIwMTkvMTEvMjEvMjEvMDYvMjEvMGMyOWEyM2QtZWQxNS00ZDdjLWI5...	1
	https://dc.ads.linkedin.com/collect/?pid=942788&fmt=gif	1
	https://www.facebook.com/tr?id=909083449445924&ev=PageView&noscript=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on afterpay.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 46 links on the homepage of this website.

ⓘ Internal links : 33

Anchor	Type	URL
	image	/index
How It Works	text	/how-it-works
For Retailers	text	/for-retailers
All Categories	text	/shop
All Stores	text	https://www.afterpay.com/categories/all-stores
Most Popular	text	https://www.afterpay.com/categories/most-popular
New	text	https://www.afterpay.com/categories/new
Women	text	https://www.afterpay.com/categories/women
Men	text	https://www.afterpay.com/categories/men
Kids	text	https://www.afterpay.com/categories/kids-baby
Beauty	text	https://www.afterpay.com/categories/beauty-cosmetics
Home	text	https://www.afterpay.com/categories/home
	image	https://www.afterpay.com/categories/all-stores?has_offer=true
	image	https://www.afterpay.com/categories/all-stores?has_offer=true
View all	text	/en/categories/most-popular
View all	text	/en/categories/new
View all	text	/en/categories/women
View all	text	/en/categories/men
View all	text	/en/categories/beauty-cosmetics
View all	text	/en/categories/kids-baby
View all	text	/en/categories/discover
View all	text	/en/categories/home
Store Directory	text	/en/category/all-stores
How it Works	text	/how-it-works
Retailer Resources	text	/retailer-resources
About	text	/about-us
Media	text	/media
Privacy	text	/privacy-policy
Terms	text	/terms-of-service
Purchase Payment Agreement	text	/purchase-payment-agreement
Responsible Spending	text	/responsible-spending
Mobile Apps	text	/mobile-app
PCI DSS	text	/pci-dss-policy

ⓘ External links : 13

Anchor	Type	URL
Sign Up	text	https://portal.afterpay.com/us/login-email?utm_source=afterpay&utm_medium=link&utm_campaign=...
Log In	text	https://portal.afterpay.com/us?next=%252f%253futm_source%253dafterpay%2526utm_medium%253dlink%2526ut...
Account Log In	text	https://portal.afterpay.com/us/login-email?next=%252f%253futm_source%253dafterpay%2526utm_medium%253...
Retailer Blog	text	https://blog.afterpay.com
Help	text	https://help.afterpay.com/hc/en-us
	image	https://www.facebook.com/afterpay-us-2099690856933495/
	image	https://www.instagram.com/afterpayusa/?hl=en
	image	https://twitter.com/afterpayusa
	image	https://itunes.apple.com/app/afterpay/id1401019110?mt=8
	image	https://play.google.com/store/apps/details?id=com.afterpaymobile.us
Investors	text	https://www.afterpaytouch.com/investor-centre
Contact	text	https://help.afterpay.com/hc/en-us/requests/new
Afterpay API	text	http://docs.afterpay.com/

DOMAIN REGISTRAR

ⓘ Domain Registrar	TPP WHOLESALE PTY LTD.
ⓘ Registration Date	12/31/2004 19 years, 3 months, 18 days ago
ⓘ Last Modified	10/07/2019 4 years, 6 months, 15 days ago
ⓘ Expiration Date	12/31/2024 8 months, 16 days from now