afterpay.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

My Private Registration

• Organization

My Private Registration

• Address

PO BOX 270

• City

Broadway

• Zip Code

2007

• State

NSW

• Country Code

AUSTRALIA

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

TPP Wholesale Pty Ltd.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

afterpay.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Shopping

• Online since

December 31, 2004 Explore Wayback Machine

• Age

19 years, 10 months, 20 days

• Alexa Rank

#11.691, afterpay.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on February 12, 2020.

✅ Title Tag

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.
Length: 49 (recommended: 10 to 70)

❌ Meta Description

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a quick registration, returning customers simply log in.
Length: 219 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.

https://afterpay.com

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkout. First-time customers complete a...

Mobile Version

https://afterpay.com

Home - Afterpay - Shop Now. Enjoy Now. Pay Later.

Afterpay is fully integrated with all your favourite stores. Shop as usual, then choose Afterpay as your payment method at checkou...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.afterpay.com/en-NZ/index	en-NZ
https://www.afterpay.com/en-AU/index	en-AU
https://clearpay.co.uk/en-GB/index	en-GB
https://www.afterpay.com/index	en-US
https://www.afterpay.com/index	x-default

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://afterpay.com	https://www.afterpay.com/index
https://afterpay.com	https://www.afterpay.com/index
http://www.afterpay.com	https://www.afterpay.com/index
https://www.afterpay.com	https://www.afterpay.com/index

✅ Robots.txt

https://www.afterpay.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, maximum-scale=1
ⓘ robots	index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by afterpay.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Customer Confidence: 65%

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ). Such distinctions have no contemporary semantic weight.

Payment Confidence: 64%

A payment is the transfer of an item of value from one party (such as a person or company) to another in exchange for the provision of goods, services or both, or to fulfill a legal obligation. In law, the payer is the party making a payment while the payee is the party receiving the payment. In trade, payments are frequently preceded by an invoice or bill.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on afterpay.com

TRAFFIC

ⓘ This website is ranked #11.691 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

New Zealand (3.5%)
United States of America (46.5%)
Australia (44.3%)
Others (5.7%)

Traffic country ranks

Country	Rank
India	#101.769
New Zealand	#407
United States of America	#3.514
Australia	#259
Canada	#33.094

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How afterpay.com looks like on a mobile device such as an iPhone.

Tablet
How afterpay.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

31% #ffffff
22% #f0f0f0
14% #e0e0e0
12% #e0f0f0
4% #f0e0d0
3% #e0e0d0
3% #908080
3% #000000
1% #907060
1% #a08070
1% #004030
1% #005040

Text/code ratio

ⓘ afterpay.com's text/code ratio is 1.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 1.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 8
<H3> 32
<H4> 0
<H5> 0
<H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Most popular
New arrivals
Women
Men
Beauty
Kids
Discover
Home

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3^rd level heading
Finish line
Cotton on
Colourpop
Forever 21
Cuyana
Rothy's
Ba&sh
Aerosoles
Anthropologie
Revolve
Madewell
New york & company
Carhartt
Billabong
Topo designs
The james brand
Murad
Mac cosmetics
Morphe
Farmacy beauty

<H6>

6^th level heading
Afterpay
Support
Connect
The afterpay app
Locatıon
Newsletter

❌ Alt attributes

We found 77 images on this website.
4 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	//site-assets.afterpay.com/pictures/W1siZiIsIjIwMTkvMTEvMjEvMjMvMzEvNDcvZDc2OWExNzMtMWViOC00NzJkLWE3...	1
	//site-assets.afterpay.com/pictures/W1siZiIsIjIwMTkvMTEvMjEvMjEvMDYvMjEvMGMyOWEyM2QtZWQxNS00ZDdjLWI5...	1
	https://dc.ads.linkedin.com/collect/?pid=942788&fmt=gif	1
	https://www.facebook.com/tr?id=909083449445924&ev=PageView&noscript=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on afterpay.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 46 links on the homepage of this website.

ⓘ Internal links : 33

Anchor	Type	URL
	image	/index
How It Works	text	/how-it-works
For Retailers	text	/for-retailers
All Categories	text	/shop
All Stores	text	https://www.afterpay.com/categories/all-stores
Most Popular	text	https://www.afterpay.com/categories/most-popular
New	text	https://www.afterpay.com/categories/new
Women	text	https://www.afterpay.com/categories/women
Men	text	https://www.afterpay.com/categories/men
Kids	text	https://www.afterpay.com/categories/kids-baby
Beauty	text	https://www.afterpay.com/categories/beauty-cosmetics
Home	text	https://www.afterpay.com/categories/home
	image	https://www.afterpay.com/categories/all-stores?has_offer=true
	image	https://www.afterpay.com/categories/all-stores?has_offer=true
View all	text	/en/categories/most-popular
View all	text	/en/categories/new
View all	text	/en/categories/women
View all	text	/en/categories/men
View all	text	/en/categories/beauty-cosmetics
View all	text	/en/categories/kids-baby
View all	text	/en/categories/discover
View all	text	/en/categories/home
Store Directory	text	/en/category/all-stores
How it Works	text	/how-it-works
Retailer Resources	text	/retailer-resources
About	text	/about-us
Media	text	/media
Privacy	text	/privacy-policy
Terms	text	/terms-of-service
Purchase Payment Agreement	text	/purchase-payment-agreement
Responsible Spending	text	/responsible-spending
Mobile Apps	text	/mobile-app
PCI DSS	text	/pci-dss-policy

ⓘ External links : 13

Anchor	Type	URL
Sign Up	text	https://portal.afterpay.com/us/login-email?utm_source=afterpay&utm_medium=link&utm_campaign=...
Log In	text	https://portal.afterpay.com/us?next=%252f%253futm_source%253dafterpay%2526utm_medium%253dlink%2526ut...
Account Log In	text	https://portal.afterpay.com/us/login-email?next=%252f%253futm_source%253dafterpay%2526utm_medium%253...
Retailer Blog	text	https://blog.afterpay.com
Help	text	https://help.afterpay.com/hc/en-us
	image	https://www.facebook.com/afterpay-us-2099690856933495/
	image	https://www.instagram.com/afterpayusa/?hl=en
	image	https://twitter.com/afterpayusa
	image	https://itunes.apple.com/app/afterpay/id1401019110?mt=8
	image	https://play.google.com/store/apps/details?id=com.afterpaymobile.us
Investors	text	https://www.afterpaytouch.com/investor-centre
Contact	text	https://help.afterpay.com/hc/en-us/requests/new
Afterpay API	text	http://docs.afterpay.com/

DOMAIN REGISTRAR

ⓘ Domain Registrar	TPP WHOLESALE PTY LTD.
ⓘ Registration Date	12/31/2004 19 years, 10 months, 20 days ago
ⓘ Last Modified	10/07/2019 5 years, 1 month, 11 days ago
ⓘ Expiration Date	12/31/2024 1 month, 15 days from now