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Whois & Analysis for air-matters.com

Dec 16, 2019 9:06 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Contact Privacy Inc. Customer 0141755401
• Organization
Contact Privacy Inc. Customer 0141755401
• Address
96 Mowat Ave
• City
Toronto
• Zip Code
M6K 3M1
• State
ON
• Country Code
CA
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for air-matters.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Appliances
• Online since
November 12, 2015 Explore Wayback Machine
• Age
9 years, 7 days
• Alexa Rank
#597.918, air-matters.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on September 28, 2021.
Title Tag
Air Matters - A Global Air Quality Service Provider.
Length: 52 (recommended: 10 to 70)
Meta Description
Realtime broadcasting air quality and pollen data for over 50 coutries in the world.
Length: 84 (recommended: 50 to 160)
Google preview
Desktop Version

Air Matters - A Global Air Quality Service Provider.

https://air-matters.com

Realtime broadcasting air quality and pollen data for over 50 coutries in the world.

Mobile Version

https://air-matters.com

Air Matters - A Global Air Quality Service Provider.

Realtime broadcasting air quality and pollen data for over 50 coutries in the world.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by air-matters.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pollen Confidence: 74% Arrow up

Pollen is a fine to coarse powdery substance comprising pollen grains which are male microgametophytes of seed plants, which produce male gametes (sperm cells).

Pollen grains have a hard coat made of sporopollenin that protects the gametophytes during the process of their movement from the stamens to the pistil of flowering plants or from the male cone to the female cone of coniferous plants.

If pollen lands on a compatible pistil or female cone, it germinates, producing a pollen tube that transfers the sperm to the ovule containing the female gametophyte.

Individual pollen grains are small enough to require magnification to see detail.

The study of pollen is called palynology and is highly useful in paleoecology, paleontology, archaeology, and forensics.

Air pollution Confidence: 71% Arrow up

Air pollution occurs when harmful substances including particulates and biological molecules are introduced into Earth's atmosphere.

It may cause diseases, allergies or death in humans; it may also cause harm to other living organisms such as animals and food crops, and may damage the natural or built environment.

Human activity and natural processes can both generate air pollution.

WEBSITE SPEED

air-matters.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #597.918 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How air-matters.com looks like on a mobile device such as an iPhone.

Tablet
How air-matters.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 68% #205070
  • 16% #ffffff
  • 9% #204060
  • 2% #f0f0f0
  • 2% #b0c0d0
  • 1% #c0d0d0
  • 1% #407060
  • 1% #6080a0
  • 0% #f0ffff
  • 0% #fff0f0
  • 0% #509050
  • 0% #f0f0ff

Text/code ratio

air-matters.com's text/code ratio is 22.70%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 22.70%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
A global air quality service provider
The air matters app
Connect your device
Our customers
About us
<H3>
3rd level heading
İphone, ipad
Android
Phılıps
Kaiterra laser egg
Alt attributes Arrow up

We found 2 images on this website.
2 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on air-matters.com css/images/appicon_800.png 1
Image with missing alt attribute found on air-matters.com css/images/trusted_by.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on air-matters.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 924
  • Likes 638
  • Shares 189
  • Comments 97

DOMAIN REGISTRAR

Domain Registrar TUCOWS, INC.
Registration Date 11/12/2015 9 years, 7 days ago
Last Modified 11/11/2019 5 years, 8 days ago
Expiration Date 11/12/2020 Expired
Nameservers Arrow up
Host IP Address Country
f1g1ns1.dnspod.net 182.140.167.166 Flag for ChinaChina
f1g1ns2.dnspod.net 183.192.201.90 Flag for ChinaChina

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Linode, LLC
  • IP Address
  • 23.92.25.169
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Los Angeles
  • Latitude and Longitude
  • 34.0522 : -118.244
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