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Whois & Analysis for aito.com

Jan 17, 2020 1:05 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
AITO Ltd
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Middlesex
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for aito.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Travel
• Online since
March 21, 2003 Explore Wayback Machine
• Age
21 years, 29 days
• Alexa Rank
#915.810, aito.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 1, 2020.
Title Tag
AITO: The Association of Independent Tour Operators
Length: 51 (recommended: 10 to 70)
Meta Description
Official AITO site, featuring over 100 of the UK's finest specialist tour operators. Explore independent reviews and thousands of financially-protected holidays.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

AITO: The Association of Independent Tour Operators

https://aito.com

Official AITO site, featuring over 100 of the UK's finest specialist tour operators. Explore independent reviews and thousands of financially-protected holidays.

Mobile Version

https://aito.com

AITO: The Association of Independent Tour Operators

Official AITO site, featuring over 100 of the UK's finest specialist tour operators. Explore independent reviews and thousands of...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aito.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Association of Independent Tour Operators Confidence: 76% Arrow up

The Association of Independent Tour Operators is a British-based travel Industry trade group that represents around 120 specialist and independent tour operators.

Members operate to over 140 countries, including the UK, with activities spanning a range of interests including adventure, city break, culture, fly drive, luxury, safaris and sports.

AITO was established in 1976 and its headquarters are based in Twickenham, south-west London.

Holiday Confidence: 62% Arrow up

A holiday is a day set aside by custom or by law on which normal activities, especially business or work, are suspended or reduced.

Generally, holidays are intended to allow individuals to celebrate or commemorate an event or tradition of cultural or religious significance.

Holidays may be designated by governments, religious institutions, or other groups or organizations.

The degree to which normal activities are reduced by a holiday may depend on local laws, customs, the type of job being held or even personal choices.

WEBSITE SPEED

aito.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

88%

aito.com is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #915.810 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aito.com looks like on a mobile device such as an iPhone.

Tablet
How aito.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 13% #ffffff
  • 7% #604050
  • 5% #806060
  • 5% #0080c0
  • 4% #e0f0ff
  • 4% #e0f0f0
  • 4% #603030
  • 3% #c06040
  • 3% #905040
  • 3% #705050
  • 3% #f0ffff
  • 3% #c08050

Text/code ratio

aito.com's text/code ratio is 8.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 0
  • <H4> 5
  • <H5> 37
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Why you’re better off booking with an aıto member
Featured holidays
Special offers
Holiday reviews
<H4>
4th level heading
Why an aıto holiday
Sustainable holidays
Media area
Aıto ınformation
Aıto membership
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
10 day holiday enjoying the peaceful pace of these islands
15-day holiday island hopping
7-night exploring porto and madeira
Discover the silk road with undiscovered destinations
A unique, specialist textile tour of gujarat
Alt attributes Arrow up

We found 99 images on this website.
38 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 38 images on aito.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 123-REG LIMITED
Registration Date 03/21/2003 21 years, 29 days ago
Last Modified 09/16/2019 4 years, 7 months, 6 days ago
Expiration Date 03/21/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns.123-reg.co.uk 212.67.202.2 Flag for United KingdomUnited Kingdom
ns2.123-reg.co.uk 62.138.132.21 Flag for GermanyGermany

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Iomart Cloud Services Limited
  • IP Address
  • 88.150.181.21
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Gosport
  • Latitude and Longitude
  • 50.795 : -1.11755
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