✅ 8 criteria passed
❌ 3 criteria to solve
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AITO: The Association of Independent Tour Operators
https://aito.com
Official AITO site, featuring over 100 of the UK's finest specialist tour operators. Explore independent reviews and thousands of financially-protected holidays.
https://aito.com
AITO: The Association of Independent Tour Operators
Official AITO site, featuring over 100 of the UK's finest specialist tour operators. Explore independent reviews and thousands of...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1 |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by aito.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Association of Independent Tour Operators Confidence: 76% 
|
|
Holiday Confidence: 62%
|
❌ aito.com website speed is slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 0.8 seconds.
aito.com is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #915.810 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Why you’re better off booking with an aıto member |
| Featured holidays |
| Special offers |
| Holiday reviews |
| 4th level heading |
| Why an aıto holiday |
| Sustainable holidays |
| Media area |
| Aıto ınformation |
| Aıto membership |
For a better readability, only the first 20 <H5> tags are shown below.
| 5th level heading |
| 10 day holiday enjoying the peaceful pace of these islands |
| 15-day holiday island hopping |
| 7-night exploring porto and madeira |
| Discover the silk road with undiscovered destinations |
| A unique, specialist textile tour of gujarat |
| A wine tasting holiday that caters to the whole family! |
| Discover the delights of travel in lebanon |
| Join this gastronomic gulet cruise in turkey! |
| Expert-led archaeological & cultural tour in england |
| New departure added due to high damand. 15 feb - 22 feb 2020 |
| Start your new year off in the most epic way.. |
| Holiday like royalty at the lux belle mare in mauritius |
| Azores - 2-week ısland hopping holiday |
| Discover the delights of bangladesh |
| Exploring crete |
| A wildlife adventure, a true treat for nature lovers |
| Our most popular, great value african safari |
| A rustic ıtalian honeymoon for old romantics |
| Superb new, two-week trip to uzbekistan |
| A mauritius island holiday that will appease everyone |
We found 99 images on this website.
38
ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 38 images on aito.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| text | http://www.facebook.com/pages/aıto-the-travel-specialists/144870525546665 | |
| text | https://twitter.com/aıtohq | |
| text | https://www.instagram.com/aitotraveller | |
| text | https://www.linkedin.com/company/aito--the-association-of-indepentdent-tour-operators |
| ⓘ Domain Registrar | 123-REG LIMITED |
| ⓘ Registration Date | 03/21/2003 21 years, 7 months, 19 days ago |
| ⓘ Last Modified | 09/16/2019 5 years, 1 month, 20 days ago |
| ⓘ Expiration Date | 03/21/2022 Expired |
| Host | IP Address | Country |
| ns.123-reg.co.uk | 212.67.202.2 |  United Kingdom |
| ns2.123-reg.co.uk | 62.138.132.21 |  Germany |
SOCIAL MEDIA PRESENCE
It seems you have a very poor social media presence.
Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.