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Whois & Analysis for allure.com

Dec 11, 2019 1:39 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Conde Nast Publications Inc.
• City
New York
• Zip Code
10007
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for allure.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Conde Nast Publications Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
• Age
30 years, 5 months, 23 days
• Alexa Rank
#7.639, allure.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 8, 2020.
Title Tag
Allure - Beauty Tips, Trends & Product Reviews | Allure
Length: 59 (recommended: 10 to 70)
Meta Description
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

Allure - Beauty Tips, Trends & Product Reviews | Allure

https://allure.com

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazin...

Mobile Version

https://allure.com

Allure - Beauty Tips, Trends & Product Reviews | Allure

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the firs...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=yes, width=device-width, initial-scale=1, maximum-scale=2
author Condé Nast
copyright Copyright (c) Condé Nast 2019
robots index, follow
content-type homepage

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by allure.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Allure (magazine) Confidence: 72% Arrow up

Allure is an American women’s beauty magazine, published monthly by Conde Nast in New York City.

It was founded in 1991 by Linda Wells.

Michelle Lee replaced Wells in 2015.

A signature of the magazine is its annual Best of Beauty awards—accolades given in the October issue to beauty products deemed the best by magazine staff.

Cosmetics Confidence: 69% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Magazine Confidence: 65% Arrow

WEBSITE SPEED

allure.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

allure.com is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #7.639 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • allure.com daily visitors distribution - Total: 16 countries
  • Flag for IndiaIndia (8.6%)
  • Flag for United States of AmericaUnited States of America (55.8%)
  • Flag for CanadaCanada (5.2%)
  • Flaf icon for other countryOthers (30.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #7.782
Flag for SingaporeSingapore #5.718
Flag for MalaysiaMalaysia #3.564
Flag for PhilippinesPhilippines #3.139
Flag for PakistanPakistan #8.108

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How allure.com looks like on a mobile device such as an iPhone.

Tablet
How allure.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 27% #f0f0f0
  • 10% #9090a0
  • 3% #401010
  • 2% #f0f090
  • 2% #f0f0e0
  • 2% #e0e070
  • 1% #fffff0
  • 1% #fff0f0
  • 1% #a0a0b0
  • 1% #200000
  • 1% #d0e040

Text/code ratio

allure.com's text/code ratio is 1.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Dear michelle: your monolids are beautiful
The marvelous mrs. maisel ıs back for season 3, and we have all the details on midge's beauty look
What your sign's december horoscope predictions mean for you
Get the allure beauty box
Katy perry's new music video features candy cane eyeliner & christmas tree hair
<H3>
3rd level heading
Chrissy teigen debuts a new, very ’70s haircut
Beyonce's hair stole all the attention from her ıvy park relaunch announcement
"milky nails" are the manicure trend you're going to see all throughout 2020
18 practical gifts to make travel less stressful
The best giftable nordstrom beauty buys for every budget
Alt attributes Arrow up

We found 26 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on allure.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.454
  • Likes 1.024
  • Shares 2.908
  • Comments 522

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/17/1994 30 years, 5 months, 23 days ago
Last Modified 05/14/2019 5 years, 5 months, 25 days ago
Expiration Date 05/18/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-528.awsdns-02.net 205.251.194.16 Flag for United StatesUnited States
ns-1973.awsdns-54.co.uk 205.251.199.181 Flag for United StatesUnited States
ns-276.awsdns-34.com 205.251.193.20 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.128.239
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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