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SEO Report for amazon.ca

December 25, 2019 6:38 PM
Desktop screen Desktop screenshot for amazon.ca

SEO SCORE

Favicon for amazon.caamazon.ca
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping
• Online since
September 19, 2000 (explore Wayback Machine)
• Age
19 years, 6 months, 13 days
• Alexa Rank
#193, amazon.ca is in the world's top 500 websites!
• Owner
Amazon Technologies, Inc. TMA499121 (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Amazon is valid from December 18, 2019 to December 18, 2020.
Title Tag
Amazon.ca: Low Prices – Fast Shipping – Millions of Items
Length: 61 (recommended: 10 to 70)
Meta Description
Canada’s largest online retailer. Free Shipping on eligible orders. Easy Returns. Shop now for Electronics, Books, Apparel & much more. Try Prime for free.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Amazon.ca: Low Prices – Fast Shipping – Millions of Items

https://amazon.ca

Canada’s largest online retailer. Free Shipping on eligible orders. Easy Returns. Shop now for Electronics, Books, Apparel & much more. Try Prime for free.

Mobile Version

Favicon for amazon.ca https://amazon.ca

Amazon.ca: Low Prices – Fast Shipping – Millions of Items

Canada’s largest online retailer. Free Shipping on eligible orders. Easy Returns. Shop now for Electronics, Books, Apparel & m...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amazon.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Amazon.com Confidence: 74% Arrow up

Amazon.com (or), also called Amazon, is an American electronic commerce and cloud computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington.

It is the largest Internet-based retailer in the world by total sales and market capitalization.

Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.

The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).

Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Canada Confidence: 73% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Online shopping Confidence: 68% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Electronics Confidence: 62% Arrow

WEBSITE SPEED

amazon.ca website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

amazon.ca is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #193 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for amazon.ca

Daily visitors by country

  • amazon.ca daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (6.7%)
  • Flag for CanadaCanada (83.3%)
  • Flaf icon for other countryOthers (10%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #1.128
Flag for United States of AmericaUnited States of America #561
Flag for Hong KongHong Kong #132
Flag for CanadaCanada #4
Flag for JapanJapan #1.928

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How amazon.ca looks like on a mobile device such as an iPhone.

Tablet
How amazon.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 87% #ffffff
  • 10% #f0f0f0
  • 1% #f0f0ff
  • 1% #fff0f0
  • 1% #f0ffff
  • 0% #fffff0
  • 0% #f0f0d0
  • 0% #e0d090
  • 0% #f0d080
  • 0% #f0d0a0
  • 0% #fff0ff
  • 0% #f0fff0

Text/code ratio

amazon.ca's text/code ratio is 0.98%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.98%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 24
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Boxing day deals week
Deal of the day
Like-new gift ideas
Sign in for your best experience
Shop boxing day deals week
Alt attributes Arrow up

We found 103 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 14 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on amazon.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 83.583
  • Likes 16.384
  • Shares 32.064
  • Comments 35.135
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INTERNATIONAL CANADA LTD.
Registration Date 09/19/2000 19 years, 6 months, 13 days ago
Last Modified 07/16/2019 8 months, 19 days ago
Nameservers Arrow up
Host IP Address Country
ns1.p31.dynect.net 208.78.70.31 Flag for United StatesUnited States
ns2.p31.dynect.net 204.13.250.31 Flag for United StatesUnited States
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.239.19.238
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Name
Amazon Technologies, Inc. TMA499121
Address
PO Box 8102
City
Reno
Zip
91423
State
NV
Country Code
US
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