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SEO Report for amazon.sg

November 21, 2019 8:33 AM
Desktop screen Desktop screenshot for amazon.sg

SEO SCORE

Favicon for amazon.sgamazon.sg
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping
• Online since
January 3, 2005 (explore Wayback Machine)
• Age
15 years, 6 months, 2 days
• Alexa Rank
#25.904, amazon.sg is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on February 6, 2020.
Title Tag
Amazon.sg: Shop Online for Electronics, Computers, Books, Toys, DVDs, Baby, Grocery, & more
Length: 95 (recommended: 10 to 70)
Meta Description
Shop online for Electronics, Computers, Books, Toys, Books, DVDs, Baby, Grocery, Beauty, Kitchen, Home, Personal Care & more.
Length: 129 (recommended: 50 to 160)
Google preview
Desktop Version

Amazon.sg: Shop Online for Electronics, Computers, Books, Toys, DVDs,...

https://amazon.sg

Shop online for Electronics, Computers, Books, Toys, Books, DVDs, Baby, Grocery, Beauty, Kitchen, Home, Personal Care & more.

Mobile Version

Favicon for amazon.sg https://amazon.sg

Amazon.sg: Shop Online for Electronics, Computers, Books, Toys, DVDs,...

Shop online for Electronics, Computers, Books, Toys, Books, DVDs, Baby, Grocery, Beauty, Kitchen, Home, Personal Care & more.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amazon.sg.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Electronics Confidence: 74% Arrow up

Electronics is the science of controlling electrical energy electrically, in which the electrons have a fundamental role.

Electronics deals with electrical circuits that involve active electrical components such as vacuum tubes, transistors, diodes, integrated circuits, associated passive electrical components, and interconnection technologies.

Commonly, electronic devices contain circuitry consisting primarily or exclusively of active semiconductors supplemented with passive elements; such a circuit is described as an electronic circuit.

Personal care Confidence: 73% Arrow up

Personal care or toiletries is the industry which manufactures consumer products used in personal hygiene and for beautification.

Amazon.com Confidence: 71% Arrow up

Amazon.com (or), also called Amazon, is an American electronic commerce and cloud computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington.

It is the largest Internet-based retailer in the world by total sales and market capitalization.

Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry.

The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services (IaaS and PaaS).

Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Retail Confidence: 71% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Toy Confidence: 71% Arrow up

A toy is an item that is generally used for children's play.

Playing with toys is supposed to be an enjoyable means of training young children for life in society.

Different materials like wood, clay, paper, and plastic are used to make toys.

Many items are designed to serve as toys, but goods produced for other purposes can also be used.

For instance, a small child may fold an ordinary piece of paper into an airplane shape and "fly it.".

WEBSITE SPEED

amazon.sg website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

amazon.sg is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #25.904 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for amazon.sg

Daily visitors by country

  • amazon.sg daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (7.9%)
  • Flag for SingaporeSingapore (69.1%)
  • Flag for Korea (Republic of)Korea (Republic of) (11.4%)
  • Flaf icon for other countryOthers (11.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #14.026
Flag for SingaporeSingapore #92
Flag for MalaysiaMalaysia #3.349
Flag for United States of AmericaUnited States of America #82.132
Flag for Hong KongHong Kong #9.139

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How amazon.sg looks like on a mobile device such as an iPhone.

Tablet
How amazon.sg looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 20% #c0f0f0
  • 18% #f0f0f0
  • 7% #f0ffff
  • 6% #203040
  • 2% #d0e0f0
  • 2% #f0f0ff
  • 2% #c0c0d0
  • 2% #c0b0a0
  • 2% #fffff0
  • 1% #ffb010
  • 1% #d0f0f0

Text/code ratio

amazon.sg's text/code ratio is 1.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 24
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
New to amazon singapore?
Get s$10 off s$40 spend
All for just s$2.99/month
Shop on the go
Browse by category
Alt attributes Arrow up

We found 164 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on amazon.sg. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 655
  • Likes 343
  • Shares 165
  • Comments 147
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 01/03/2005 15 years, 6 months, 2 days ago
Expiration Date 01/03/2021 6 months, 2 days from now
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
ns2.p31.dynect.net 204.13.250.31 Flag for United StatesUnited States
pdns6.ultradns.co.uk 204.74.115.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.119.172.140
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

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