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Whois & Analysis for americanexpress.com

Dec 15, 2019 6:37 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
American Express Travel Related Services Company, Inc.
• Address
200 Vesey Street
• City
New York
• Zip Code
10285
• State
NY
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for americanexpress.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
American Express Travel Related Services Company, Inc. See more
• Category
Personal Finance  >  Credit / Debit & Loans  >  Technology & Computing  >  Desktop Publishing
• Online since
• Age
28 years, 10 months, 21 days
• Alexa Rank
#291, americanexpress.com is in the world's top 500 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 4, 2020.
Title Tag
American Express Credit Cards, Rewards, Travel and Business Services
Length: 68 (recommended: 10 to 70)
Meta Description
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
Length: 146 (recommended: 50 to 160)
Google preview
Desktop Version

American Express Credit Cards, Rewards, Travel and Business Services

https://americanexpress.com

American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

Mobile Version

https://americanexpress.com

American Express Credit Cards, Rewards, Travel and Business Services

American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Ins...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.americanexpress.com.sa/ar ar-SA
https://www.americanexpress.com/azerbaijan/default.shtml az-AZ
https://www.americanexpress.com/bulgaria/bg/default.shtml bg-BG
https://www.americanexpress.com/bangladesh/homepage.shtml bn-BD
https://www.americanexpress.com/bosnia/homepage.shtml bs-BA
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport width=device-width, initial-scale=1, user-scalable=yes

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by americanexpress.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
American Express Confidence: 88% Arrow up

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Manhattan's Three World Financial Center in New York City, United States.

Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average.

The company is best known for its credit card, charge card, and traveler's cheque businesses.

Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US.

Credit card Confidence: 74% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Insurance Confidence: 72% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Service (economics) Confidence: 70% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Saving Confidence: 67% Arrow

WEBSITE SPEED

americanexpress.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

22%

americanexpress.com is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #291 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • americanexpress.com daily visitors distribution - Total: 12 countries
  • Flag for IndiaIndia (5.9%)
  • Flag for United States of AmericaUnited States of America (65.6%)
  • Flag for CanadaCanada (3.9%)
  • Flag for JapanJapan (10.0%)
  • Flaf icon for other countryOthers (14.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #609
Flag for SingaporeSingapore #306
Flag for United States of AmericaUnited States of America #118
Flag for Hong KongHong Kong #426
Flag for AustraliaAustralia #188

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How americanexpress.com looks like on a mobile device such as an iPhone.

Tablet
How americanexpress.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #a0a0a0
  • 18% #708090
  • 13% #809090
  • 7% #607080
  • 5% #908060
  • 2% #807050
  • 1% #706040
  • 1% #a09070
  • 1% #90a0a0
  • 1% #206090
  • 1% #306080
  • 1% #90a0b0

Text/code ratio

americanexpress.com's text/code ratio is 1.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 80
  • <H3> 0
  • <H4> 0
  • <H5> 20
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Card accounts (2)
Business accounts (2)
Other accounts (2)
Credit tools (2)
Personal cards (4)
<H5>
5th level heading
Turn dinner with a view into 6x bonus points (4)
Startup founder? here’s our pitch (4)
Share the wonder (4)
Celebrate the shop small® season (4)
‘tis the season to split purchases (4)
Alt attributes Arrow up

We found 29 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on americanexpress.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 224.149
  • Likes 105.364
  • Shares 112.211
  • Comments 6.574

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/04/1995 28 years, 10 months, 21 days ago
Last Modified 01/30/2019 5 years, 2 months, 20 days ago
Expiration Date 06/03/2022 Expired
Nameservers Arrow up
Host IP Address Country
a13-65.akam.net 2.22.230.65 Flag for United KingdomUnited Kingdom
a9-65.akam.net 184.85.248.65 Flag for United StatesUnited States
a22-66.akam.net 23.211.61.66 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 104.98.128.182
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3482 : 4.91932
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