✅ 10 criteria passed
❌ 1 criteria to solve
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American Express Credit Cards, Rewards, Travel and Business Services
https://americanexpress.com
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
https://americanexpress.com
American Express Credit Cards, Rewards, Travel and Business Services
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Ins...
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ robots | index,follow |
| ⓘ viewport | width=device-width, initial-scale=1, user-scalable=yes |
ⓘ The owner has associated the following topics to the website.
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by americanexpress.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
American Express Confidence: 88% 
|
|
Credit card Confidence: 74%
|
|
Insurance Confidence: 72%
|
|
Service (economics) Confidence: 70%
|
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Saving Confidence: 67% 
|
✅ americanexpress.com website speed is fast. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 3.1 seconds.
americanexpress.com is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #291 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 India |
#609 |
 Singapore |
#306 |
 United States of America |
#118 |
 Hong Kong |
#426 |
 Australia |
#188 |
 Argentina |
#619 |
 United Kingdom of Great Britain and Northern Ireland |
#1.147 |
 France |
#2.023 |
 Italy |
#1.046 |
 Mexico |
#235 |
 Canada |
#223 |
 Japan |
#337 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
For a better readability, only the first 20 <H2> tags are shown below.
| 2nd level heading |
| Card accounts (2) |
| Business accounts (2) |
| Other accounts (2) |
| Credit tools (2) |
| Personal cards (4) |
| Business credit cards (2) |
| Corporate programs (2) |
| Prepaid cards (2) |
| Personal travel (2) |
| Business travel (2) |
| Other travel services (2) |
| Membership rewards (2) |
| Card rewards and benefits (2) |
| Cash back (2) |
| Business solutions (2) |
| Funding & payment products (2) |
| Merchants (2) |
| Other business solutions (2) |
| Turn dinner with a view into 6x bonus points (4) |
| Startup founder? here’s our pitch (4) |
| 5th level heading |
| Turn dinner with a view into 6x bonus points (4) |
| Startup founder? here’s our pitch (4) |
| Share the wonder (4) |
| Celebrate the shop small® season (4) |
| ‘tis the season to split purchases (4) |
We found 29 images on this website.
8
ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.
| Image | Image URL | Occurrences |
 |
https://www.aexp-static.com/cdaas/one/statics/axp-static-assets/1.8.0/package/dist/img/flags/dls-fla... | 8 |
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 8 images on americanexpress.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
For a better readability, only the first 50 external links are shown below.
| ⓘ Domain Registrar | CSC CORPORATE DOMAINS, INC. |
| ⓘ Registration Date | 06/04/1995 29 years, 5 months, 4 days ago |
| ⓘ Last Modified | 01/30/2019 5 years, 9 months, 8 days ago |
| ⓘ Expiration Date | 06/03/2022 Expired |
| Host | IP Address | Country |
| a13-65.akam.net | 2.22.230.65 | United Kingdom |
| a9-65.akam.net | 184.85.248.65 | United States |
| a22-66.akam.net | 23.211.61.66 | United States |
| a1-196.akam.net | 193.108.91.196 |  Chile |
| a8-64.akam.net | 2.16.40.64 | United States |
| a24-67.akam.net | 2.16.130.67 | United States |
| Domain |
Others (14.6%)
Netherlands
SOCIAL MEDIA PRESENCE
Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.