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Whois & Analysis for amexessentials.com

Dec 23, 2019 6:06 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
American Express Travel Related Services Company, Inc.
• City
New York
• Zip Code
10285
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for amexessentials.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
American Express Travel Related Services Company, Inc. See more
• Category
Travel
• Online since
• Age
9 years, 8 months, 6 days
• Alexa Rank
#195.473, amexessentials.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 24, 2021.
Title Tag
Amex Essentials - American Express Essentials
Length: 45 (recommended: 10 to 70)
Meta Description
American Express Essentials is home to the best new trends in food, fashion, travel, culture & luxury lifestyle. For international American Express members.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Amex Essentials - American Express Essentials

https://amexessentials.com

American Express Essentials is home to the best new trends in food, fashion, travel, culture & luxury lifestyle. For international American Express members.

Mobile Version

https://amexessentials.com

Amex Essentials - American Express Essentials

American Express Essentials is home to the best new trends in food, fashion, travel, culture & luxury lifestyle. For internati...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amexessentials.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
American Express Confidence: 73% Arrow up

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Manhattan's Three World Financial Center in New York City, United States.

Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average.

The company is best known for its credit card, charge card, and traveler's cheque businesses.

Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US.

Travel Confidence: 70% Arrow up

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip.

Travel can also include relatively short stays between successive movements.

Fashion Confidence: 70% Arrow up

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture.

Fashion is a distinctive and often constant trend in the style in which a person dresses.

It is the prevailing styles in behaviour and the newest creations of textile designers.

Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.

Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Lifestyle (sociology) Confidence: 69% Arrow up

The term lifestyle can denote the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Food Confidence: 67% Arrow

WEBSITE SPEED

amexessentials.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

26%

amexessentials.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #195.473 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • amexessentials.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (54.0%)
  • Flag for IndiaIndia (22.5%)
  • Flaf icon for other countryOthers (23.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #78.889
Flag for IndiaIndia #85.076
Flag for ArmeniaArmenia #7.923

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How amexessentials.com looks like on a mobile device such as an iPhone.

Tablet
How amexessentials.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #503020
  • 28% #101020
  • 21% #302020
  • 7% #807020
  • 2% #805030
  • 2% #203030
  • 2% #304040
  • 1% #504040
  • 1% #707070
  • 1% #405050
  • 1% #506060
  • 0% #e0e0f0

Text/code ratio

amexessentials.com's text/code ratio is 4.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 115
  • <H2> 10
  • <H3> 26
  • <H4> 2
  • <H5> 3
  • <H6> 0
<H1>

For a better readability, only the first 20 <H1> tags are shown below.

Top level heading
December 2019 (3)
November 2019 (2)
October 2019 (2)
September 2019 (2)
August 2019 (2)
<H2>
2nd level heading
All about dessert wines
Choosing your forever tree
15 fantastic events
12 fun gadgets every star wars fan needs
Quiz: what style of party dress should you wear this season?
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Browse categories
Browse
World of hyatt rewards holidaymakers with memorable staycations
24 hours ın… medellín
The wedding of the millennium
<H4>
4th level heading
December 2019 (2)
<H5>
5th level heading
Browse edition by category
Browse editions
About us
Alt attributes Arrow up

We found 42 images on this website.
30 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on amexessentials.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.092
  • Likes 353
  • Shares 2.717
  • Comments 22

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/03/2015 9 years, 8 months, 6 days ago
Last Modified 02/27/2019 5 years, 8 months, 11 days ago
Expiration Date 03/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
kia.ns.cloudflare.com 173.245.58.179 Flag for United StatesUnited States
ned.ns.cloudflare.com 173.245.59.210 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.59.12
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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