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SEO Report for ana.net

December 23, 2019 3:06 AM
Desktop screen Desktop screenshot for ana.net

SEO SCORE

Favicon for ana.netana.net
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Marketing
• Online since
October 17, 1996 (explore Wayback Machine)
• Age
24 years, 4 months, 21 days
• Alexa Rank
#72.543, ana.net is in the world's top 100.000 websites!
• Owner
Association of National Advertisers, Inc. (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from April 30, 2019 to May 3, 2021.
Title Tag
Association of National Advertisers | ANA
Length: 41 (recommended: 10 to 70)
Meta Description
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
Length: 130 (recommended: 50 to 160)
Google preview
Desktop Version

Association of National Advertisers | ANA

https://ana.net

The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

Mobile Version

Favicon for ana.net https://ana.net

Association of National Advertisers | ANA

The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width
language en
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ana.net.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Association of National Advertisers Confidence: 83% Arrow up

The Association of National Advertisers (ANA) is a representative body for the marketing community in the United States.

Its headquarters is in New York City and it has another office in Washington, D.C..

ANA's membership includes over 600 companies with 10,000 brands that collectively spend over 250 billion dollars in marketing communications and advertising.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Publication Confidence: 68% Arrow
Media event Confidence: 65% Arrow
Social class Confidence: 65% Arrow

WEBSITE SPEED

ana.net website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

ana.net is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #72.543 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ana.net

Daily visitors by country

  • ana.net daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (75.7%)
  • Flag for IndiaIndia (7.8%)
  • Flaf icon for other countryOthers (16.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #28.527
Flag for IndiaIndia #105.035

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ana.net looks like on a mobile device such as an iPhone.

Tablet
How ana.net looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 18% #303030
  • 18% #f0f0f0
  • 9% #104060
  • 7% #304040
  • 6% #b0b0b0
  • 1% #709090
  • 1% #109050
  • 1% #f0ffff
  • 1% #306070
  • 0% #608090
  • 0% #407080

Text/code ratio

ana.net's text/code ratio is 5.78%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.78%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 7
  • <H2> 10
  • <H3> 0
  • <H4> 17
  • <H5> 0
  • <H6> 3
<H1>
Top level heading
2019 marketing word of the year
2020 dc nonprofit conference
Best jobs you've never heard of
We have your back
The cmo growth council and ana masters circle
<H2>
2nd level heading
Search
2019 marketing word of the year
2020 dc nonprofit conference
Best jobs you've never heard of
We have your back
<H4>
4th level heading
Log in
Content library
Website
Feb 19-21: learn how to expand your donor base and strengthen the bonds with your existing donors. (2)
Think you know what marketers do? think again... (2)
<H6>
6th level heading
Strategic partners
Audio partner
Data and analytics partner
Alt attributes Arrow up

We found 55 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 41 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on ana.net /images/v5/brand-nav.png 2
Image with missing alt attribute found on ana.net /contentimage/v5_homepage_sliders/OptimizedHPimages/ANA-Division-BrandActivation.jpg 1
Image with missing alt attribute found on ana.net /contentimage/v5_homepage_sliders/OptimizedHPimages/ANA-Division-B2B.jpg 1
Image with missing alt attribute found on ana.net /contentimage/v5_homepage_sliders/OptimizedHPimages/ANA-Division-Data.jpg 1
Image with missing alt attribute found on ana.net /contentimage/v5_homepage_sliders/OptimizedHPimages/ANA-Division-NP-new.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on ana.net. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 622
  • Likes 146
  • Shares 415
  • Comments 61
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 10/17/1996 24 years, 4 months, 21 days ago
Last Modified 02/11/2018 3 years, 23 days ago
Expiration Date 10/16/2021 7 months, 12 days from now
Nameservers Arrow up
Host IP Address Country
ns1.cordicate.com 108.166.170.106 Flag for United StatesUnited States
ns2.cordicate.com 64.62.200.132 Flag for United StatesUnited States
ns3.cordicate.com 50.7.19.190 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Datagram, Inc.
  • IP Address
  • 64.46.100.218
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7107 : -74.0014

OWNER

The owner's whois contact information is public.
Name
Association of National Advertisers, Inc.
Organization
Association of National Advertisers, Inc.
Address
708 3RD AVE FL 33
City
NEW YORK
Zip
10017-4201
State
NY
Country Code
US
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