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SEO Report for aperture.org

December 21, 2019 2:39 AM
Desktop screen Desktop screenshot for aperture.org

SEO SCORE

Favicon for aperture.orgaperture.org
59

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Category
Hobbies & Interests  >  Photography
• Online since
December 2, 1996 (explore Wayback Machine)
• Age
23 years, 8 months, 13 days
• Alexa Rank
#276.031, aperture.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by CloudFlare, Inc. is valid from November 18, 2019 to October 9, 2020.
Title Tag
Aperture Foundation: Publisher and Center for the Photo Community
Length: 65 (recommended: 10 to 70)
Meta Description
Aperture, a not-for-profit foundation, connects the photo community with the most inspiring work, the sharpest ideas, and with each other—in print, in person, and online.
Length: 172 (recommended: 50 to 160)
Google preview
Desktop Version

Aperture Foundation: Publisher and Center for the Photo Community

https://aperture.org

Aperture, a not-for-profit foundation, connects the photo community with the most inspiring work, the sharpest ideas, and with each other—in print, in person, and on...

Mobile Version

Favicon for aperture.org https://aperture.org

Aperture Foundation: Publisher and Center for the Photo Community

Aperture, a not-for-profit foundation, connects the photo community with the most inspiring work, the sharpest ideas, and with eac...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=no, width=device-width, minimum-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aperture.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Aperture Foundation Confidence: 78% Arrow up

Aperture Foundation is a nonprofit arts institution, founded in 1952 by Ansel Adams, Minor White, Barbara Morgan, Dorothea Lange, Nancy Newhall, Beaumont Newhall, Ernest Louie, Melton Ferris, and Dody Warren.

Their vision was to create a forum for fine art photography, a new concept at the time.

The first issue of the magazine Aperture was published in spring 1952 in San Francisco, see Aperture (magazine).

Nonprofit organization Confidence: 68% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Employment Confidence: 62% Arrow
Community Confidence: 62% Arrow
Photograph Confidence: 61% Arrow

WEBSITE SPEED

aperture.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

aperture.org is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #276.031 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for aperture.org

Daily visitors by country

  • aperture.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (57.8%)
  • Flaf icon for other countryOthers (42.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #75.681

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aperture.org looks like on a mobile device such as an iPhone.

Tablet
How aperture.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #b0b0a0
  • 30% #000000
  • 18% #f0f0f0
  • 11% #a0a090
  • 5% #ffffff
  • 0% #f0f0ff
  • 0% #000010
  • 0% #c0d0c0
  • 0% #e0f0e0
  • 0% #d0e0d0
  • 0% #a09080
  • 0% #e0e0f0

Text/code ratio

aperture.org's text/code ratio is 9.69%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.69%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
From our blog
Shop aperture
Current ıssue
Exhıbıtıon
Events calendar
<H3>
3rd level heading
How one woman helped ınvent modern photography
The new black vanguard: photography between art and fashion
The new black vanguard: photography between art and fashion, curated by antwaun sargentoctober 24, 2019 - january 18, 2020
Alt attributes Arrow up

We found 35 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on aperture.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 311
  • Likes 105
  • Shares 156
  • Comments 50
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar DOMAIN-IT!, INC.
Registration Date 12/02/1996 23 years, 8 months, 13 days ago
Last Modified 10/31/2019 9 months, 15 days ago
Nameservers Arrow up
Host IP Address Country
dawn.ns.cloudflare.com 173.245.58.106 Flag for United StatesUnited States
austin.ns.cloudflare.com 173.245.59.70 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.26.0.234
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

HOBBIES & INTERESTS > PHOTOGRAPHY COMPETITORS IN UNITED STATES

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