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SEO Report for

November 29, 2019 11:54 AM
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8 criteria passed
3 criteria to solve


Make your title tag clear, concise and include your most important keywords.
Make your meta description eloquent and appealing, neither too short nor too long.


• Category
Home & Garden  >  Environmental Safety  >  Business  >  Green Solutions
• Online since
• Age
27 years, 2 months, 11 days
• Alexa Rank
#95.294, is in the world's top 100.000 websites!


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by, Inc. has expired on May 20, 2021.
Title Tag
Length: 3 (recommended: 10 to 70)
Meta Description
The American Petroleum Institute (API) is the only national trade association that represents all aspects of America’s oil and natural gas industry. Our more than 600 corporate members, from the largest major oil company to the smallest of independents, come from all segments of the industry.
Length: 295 (recommended: 50 to 160)
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Desktop Version


The American Petroleum Institute (API) is the only national trade association that represents all aspects of America’s oil and natural gas industry. Our more than 60...

Mobile Version

Favicon for


The American Petroleum Institute (API) is the only national trade association that represents all aspects of America’s oil and nat...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

American Petroleum Institute Confidence: 78% Arrow up

The American Petroleum Institute (API) is the largest U.S. trade association for the oil and natural gas industry.

It claims to represent about 650 corporations involved in production, refinement, distribution, and many other aspects of the petroleum industry.

Trade association Confidence: 78% Arrow up

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.

An industry trade association participates in public relations activities such as advertising, education, political donations, lobbying and publishing, but its focus is collaboration between companies.

Associations may offer other services, such as producing conferences, networking or charitable events or offering classes or educational materials.

Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.

Petroleum industry Confidence: 74% Arrow up

The petroleum industry includes the global processes of exploration, extraction, refining, transporting (often by oil tankers and pipelines), and marketing of petroleum products.

The largest volume products of the industry are fuel oil and gasoline (petrol).

Petroleum (oil) is also the raw material for many chemical products, including pharmaceuticals, solvents, fertilizers, pesticides, synthetic fragrances, and plastics.

The industry is usually divided into three major components: upstream, midstream and downstream.

Midstream operations are usually included in the downstream category.

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 0.7 seconds.

Speed Percentile

91% is faster than approximately 91 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #95.294 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (8.9%)
  • Flag for United States of AmericaUnited States of America (34.8%)
  • Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) (4.1%)
  • Flag for ColombiaColombia (4.0%)
  • Flaf icon for other countryOthers (48.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #85.472
Flag for TurkeyTurkey #92.561
Flag for MalaysiaMalaysia #20.637
Flag for Russian FederationRussian Federation #168.052
Flag for United States of AmericaUnited States of America #54.343


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 67% #000000
  • 15% #ffffff
  • 9% #f0f0f0
  • 3% #707060
  • 1% #907010
  • 1% #102030
  • 1% #605020
  • 0% #806010
  • 0% #807030
  • 0% #001020
  • 0% #a09060
  • 0% #908040

Text/code ratio's text/code ratio is 7.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 4
  • <H3> 0
  • <H4> 16
  • <H5> 3
  • <H6> 0
Top level heading
We're on it!natural gas solutions: clean, reliable, affordable
Apı ıntegrity managementfor offshore natural gas & oil production
Fostering collaboration to help reduce emissions the environmental partnership
Energy tomorrow blog free trade supports u.s. energy growth
Apı monogram web storeone platform. all of your content.
2nd level heading
Training & events
Urgent ıssues:
4th level heading
Colorado petroleum council responds to colorado oil and gas conservation commission’s new flowline regulations
Apı: final rmp reconsideration rule strengthens operational safety, national security
Fracking ban would erase progress towards u.s. energy security
Apı ceo names frank macchiarola as head of new policy department
Apı: u.s. strengthens position as world’s top oil producer, benefiting consumers
5th level heading
Apı energy
Power past ımpossible:
Apı global:
Alt attributes Arrow up

We found 13 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 754
  • Likes 156
  • Shares 575
  • Comments 23
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 03/06/1995 27 years, 2 months, 11 days ago
Last Modified 01/14/2018 4 years, 4 months, 1 day ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • tw telecom holdings
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9034 : -77.0291