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Whois & Analysis for appnext.com

Nov 29, 2019 7:18 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for appnext.com
41

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
February 13, 2008 Explore Wayback Machine
• Age
16 years, 9 months, 8 days
• Alexa Rank
#56.643, appnext.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
App Marketing & Mobile Monetization | Appnext
Length: 49 (recommended: 10 to 70)
Meta Description
Appnext is a leading mobile discovery platform, helping over 750M users discover the most relevant apps they need specifically when they intend to use them. Since 2012 Appnext has disrupted the mobile industry, allowing app marketers to get their apps discovered, used and re-used providing a unique targeted ad experience to top publishers, advertisers and OEMs. Utilizing our Timeline patent-pending user intelligence technology that leverages location and historical behavioral patterns to understand the unique context of a user, we are able to predict the action he/she is likely to be taking ne...
Length: 603 (recommended: 50 to 160)
Google preview
Desktop Version

App Marketing & Mobile Monetization | Appnext

http://appnext.com

Appnext is a leading mobile discovery platform, helping over 750M users discover the most relevant apps they need specifically when they intend to use them. Since 20...

Mobile Version

http://appnext.com

App Marketing & Mobile Monetization | Appnext

Appnext is a leading mobile discovery platform, helping over 750M users discover the most relevant apps they need specifically whe...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by appnext.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Targeted advertising Confidence: 77% Arrow up

Targeted advertising is a form of advertising that focuses on certain traits of the consumer, these traits are based on the product or person the advertiser is promoting.

They are located in areas where consumers with those traits are likely to come upon.

These traits can either be demographic which are focused on race, economic status, sex, age, level of education, income level and employment or they can be psychographic focused which are based on the consumer’s values, personality, attitudes, opinions, lifestyles and interests.

They can also be behavioral variables, such as browser history, purchase history, and other recent activity.

Targeted advertising has proven to be beneficial for the advertiser as it is cost efficient because it is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product’s attribute this eliminates wastage.

Marketing Confidence: 73% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Mobile app Confidence: 72% Arrow up

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

Patent pending Confidence: 72% Arrow up

"Patent pending" (sometimes abbreviated by "pat.

pend." or "pat.

pending") or "patent applied for" are legal designations or expressions that can be used in relation to a product or process once a patent application for the product or process has been filed, but prior to the patent being issued or the application abandoned.

The marking serves to notify the public, business, or potential infringers who would copy the invention that they may be liable for damages (including back-dated royalties), seizure, and injunction once a patent is issued.

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

WEBSITE SPEED

appnext.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

appnext.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #56.643 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • appnext.com daily visitors distribution - Total: 11 countries
  • Flag for IndiaIndia (28.6%)
  • Flag for EgyptEgypt (3.3%)
  • Flag for IsraelIsrael (6.8%)
  • Flag for United States of AmericaUnited States of America (31.4%)
  • Flag for LibyaLibya (9.0%)
  • Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) (3.5%)
  • Flag for NigeriaNigeria (3.6%)
  • Flaf icon for other countryOthers (13.8%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #22.934
Flag for IndiaIndia #16.400
Flag for IndonesiaIndonesia #24.355
Flag for EgyptEgypt #14.523
Flag for TurkeyTurkey #34.386

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How appnext.com looks like on a mobile device such as an iPhone.

Tablet
How appnext.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 68% #d0d0d0
  • 9% #c0c0d0
  • 6% #ffffff
  • 4% #e0e0e0
  • 2% #601020
  • 2% #f0f0f0
  • 1% #a08080
  • 1% #e0d0d0
  • 1% #b0a0a0
  • 1% #e0e0f0
  • 1% #604040
  • 1% #602030

Text/code ratio

appnext.com's text/code ratio is 3.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 2
  • <H3> 3
  • <H4> 0
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
App discoverypoweredby technology at scale
Become our partner
<H2>
2nd level heading
Events & news
Case studies
<H3>
3rd level heading
Publishers
Advertisers
Oems &operators
<H5>
5th level heading
Trusted by the best
Alt attributes Arrow up

We found 68 images on this website.
58 ALT attributes are missing on your image tags. The issue affects 52 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on appnext.com https://d1rhcehwshwipq.cloudfront.net/wp-content/uploads/2018/12/Asset-165.svg 2
Image with missing alt attribute found on appnext.com https://d1rhcehwshwipq.cloudfront.net/wp-content/uploads/2018/12/Asset-184.svg 2
Image with missing alt attribute found on appnext.com https://d1rhcehwshwipq.cloudfront.net/wp-content/uploads/2018/12/Asset-143.svg 2
Image with missing alt attribute found on appnext.com https://d1rhcehwshwipq.cloudfront.net/wp-content/uploads/2018/12/Asset-168.svg 2
Image with missing alt attribute found on appnext.com https://d1rhcehwshwipq.cloudfront.net/wp-content/uploads/2018/12/Asset-132.svg 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 58 images on appnext.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 366
  • Likes 61
  • Shares 295
  • Comments 10

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 02/13/2008 16 years, 9 months, 8 days ago
Last Modified 05/26/2019 5 years, 5 months, 26 days ago
Expiration Date 02/13/2021 Expired
Nameservers Arrow up
Host IP Address Country
pdns03.domaincontrol.com 97.74.111.51 Flag for United StatesUnited States
pdns04.domaincontrol.com 173.201.79.51 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 18.234.79.235
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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