Whois & Analysis for apptimize.com

In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment.

A/B testing is a form of statistical hypothesis testing with two variants leading to the technical term, two-sample hypothesis testing, used in the field of statistics.

Other terms used for this method include bucket tests and split.run testing.

These terms can have a wider applicability to more than two variants, but the term A/B testing is also frequently used in the context of testing more than two variants.

In online settings, such as web design (especially user experience design), the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).

Formally the current web page is associated with the null hypothesis.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective.

iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware.

It is the operating system that presently powers many of the company's mobile devices, including the iPhone, iPad, and iPod Touch.

It is the second most popular mobile operating system globally after Android.

iPad tablets are also the second most popular, by sales, against Android since 2013.

Apptimize is a mobile application optimization company that offers A/B testing, feature toggling, phased rollout, and analytics.

Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.

Android's user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input.

In addition to touchscreen devices, Google has further developed Android TV for televisions, Android Auto for cars, and Android Wear for wrist watches, each with a specialized user interface.

Variants of Android are also used on notebooks, game consoles, digital cameras, and other electronics.

Release management is the process of managing, planning, scheduling and controlling a software build through different stages and environments; including testing and deploying software releases.