Whois & Analysis for apto.digital

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callbacks, and on-hold mobile ring tones.

The extension to non-Internet channels differentiates digital marketing from online marketing.

Bangalore, officially Bengaluru ((), is the capital and largest city of the southern Indian state of Karnataka.

It has a population of more than and a metropolitan population of around, making it India's third most populous city and fifth most populous urban agglomeration, as well as South India's second-largest urban agglomeration, and the 27th largest city in the world.

Located on the Deccan Plateau, at a height of over above sea level, Bangalore has a pleasant climate throughout the year, with its parks and green spaces earning it the reputation of India's "Garden City".

Its elevation is the highest among India's major cities.

Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand.

Marketing is typically done by the seller, typically a retailer or manufacturer.

Sometimes tasks are contracted to a dedicated marketing firm or advertising agency.

More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination.

An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.

An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.

A price is the (usually not negative) quantity of payment or compensation expected, required, or given by one party to another in return for goods or services.

In some situations, the price of production has a different name.

If the product is a "good" in the commercial exchange, the payment for this product will likely be called its "price".

However, if the product is "service", there will be other possible names for this product's name.

For example, the graph on the bottom will show some situations A good's price is influenced by production costs, supply of the desired item, and demand for the product.

A price may be determined by a monopolist or may be imposed on the firm by market conditions.