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SEO Report for arla.se

November 17, 2019 2:46 PM
Desktop screen Desktop screenshot for arla.se

SEO SCORE

Favicon for arla.searla.se
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Food & Drink
• Online since
December 7, 1994 (explore Wayback Machine)
• Age
25 years, 2 months, 13 days
• Alexa Rank
#91.663, arla.se is in the world's top 100.000 websites!
• Owner

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by COMODO CA Limited is valid from November 23, 2017 to November 23, 2020.
Title Tag
Recept, matinspiration och goda produkter | Arla
Length: 48 (recommended: 10 to 70)
Meta Description
Välkommen till Arla.se! Mejeriprodukter, goda recept och inspirerande inspiration.
Length: 83 (recommended: 50 to 160)
Google preview
Desktop Version

Recept, matinspiration och goda produkter | Arla

https://arla.se

Välkommen till Arla.se! Mejeriprodukter, goda recept och inspirerande inspiration.

Mobile Version

Favicon for arla.se https://arla.se

Recept, matinspiration och goda produkter | Arla

Välkommen till Arla.se! Mejeriprodukter, goda recept och inspirerande inspiration.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots all

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by arla.se.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

arla.se website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

69%

arla.se is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #91.663 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for arla.se

Daily visitors by country

  • arla.se daily visitors distribution - Total: 1 country
  • Flag for SwedenSweden (86.1%)
  • Flaf icon for other countryOthers (13.9%)

Traffic country ranks

Country Rank
Flag for SwedenSweden #457

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How arla.se looks like on a mobile device such as an iPhone.

Tablet
How arla.se looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #d0d0d0
  • 16% #f0f0f0
  • 15% #e0e0e0
  • 8% #c0c0c0
  • 6% #ffffff
  • 4% #705030
  • 4% #806050
  • 3% #907060
  • 3% #b0c0d0
  • 2% #d0c0b0
  • 2% #704020
  • 2% #b09060

Text/code ratio

arla.se's text/code ratio is 5.03%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.03%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 18
  • <H3> 6
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Goda recept från arla köket
<H2>
2nd level heading
ınköpslista
Arla köket och mathem gör det enkelt för dig att planera och handla mat
Så funkar det
ınköpslistan skickas till mathem
Matvarorna levereras till dig
<H3>
3rd level heading
ıntresserad?
Mina sidor
Eller logga in med din e-postadress
Skapa konto gratis!
Eller registrera dig med din e-postadress
<H4>
4th level heading
ıngen mjölk utan kakor!
Alt attributes Arrow up

We found 61 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 18 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on arla.se /48ebb1/globalassets/settings/inkop/illustration-food-bag.svg 1
Image with missing alt attribute found on arla.se /48fd57/globalassets/settings/inkop/illustration-add-to-basket.svg 1
Image with missing alt attribute found on arla.se /48fd44/globalassets/settings/inkop/illustration-shoppinglist.svg 1
Image with missing alt attribute found on arla.se /48ec2d/globalassets/settings/inkop/illustration-deliver-to-door.svg 1
Image with missing alt attribute found on arla.se /48fd61/globalassets/settings/inkop/illustration-plate-of-food.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on arla.se. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.245
  • Likes 496
  • Shares 2.649
  • Comments 100
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 12/07/1994 25 years, 2 months, 13 days ago
Last Modified 01/08/2019 1 year, 1 month, 10 days ago
Expiration Date 12/31/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns1.rrpproxy.net 94.23.167.207 Flag for GermanyGermany
ns2.na.rrpproxy.net 198.27.78.130 Flag for United StatesUnited States
ns2.rrpproxy.net 178.33.34.29 Flag for GermanyGermany

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 13.81.9.8
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3667 : 4.9

OWNER

The owner's whois contact information is public.
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FOOD & DRINK COMPETITORS IN NETHERLANDS

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