Artfund.org SEO Report to Get More Traffic

SEO SCORE

artfund.org
NEW Make this link ↑ a do-follow link

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.

Fill the missing alt attributes on your images.

OVERVIEW

• Category

Education > Art History

• Online since

December 24, 1998 (explore Wayback Machine)

• Age

24 years, 3 months, 9 days

• Alexa Rank

#545.042, artfund.org is in the world's top 1 million websites

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SEO

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.

❌ Title Tag

Art Fund
Length: 8 (recommended: 10 to 70)

✅ Meta Description

Art Fund is the national charity for art. Discover more art with a National Art Pass and help us fund the vital work of museums and galleries across the UK.
Length: 156 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Art Fund

https://artfund.org

Art Fund is the national charity for art. Discover more art with a National Art Pass and help us fund the vital work of museums and galleries across the UK.

Mobile Version

https://artfund.org

Art Fund

Art Fund is the national charity for art. Discover more art with a National Art Pass and help us fund the vital work of museums an...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://artfund.org	https://www.artfund.org/
https://artfund.org	https://www.artfund.org/
http://www.artfund.org	https://www.artfund.org/
https://www.artfund.org	https://www.artfund.org/

✅ Robots.txt

https://www.artfund.org/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1
ⓘ author	This attribute is present but empty.

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by artfund.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Art Fund Confidence: 78%

Art Fund (formerly the National Art Collections Fund) is an independent membership-based British charity, which raises funds to aid the acquisition of artworks for the nation. It gives grants and acts as a channel for many gifts and bequests, as well as lobbying on behalf of museums and galleries and their users. It relies on members' subscriptions and public donations for funds and does not receive funding from the government or the National Lottery.

Art museum Confidence: 67%

An art museum or art gallery is a building or space for the exhibition of art, usually visual art. Museums can be public or private, but what distinguishes a museum is the ownership of a collection. Paintings are the most commonly displayed art objects; however, sculptures, decorative arts, furniture, textiles, costumes, drawings, pastels, watercolors, collages, prints, artist's books, photographs, and installation art are also regularly shown. Although primarily concerned with providing a space to show works of visual art, art galleries are sometimes used to host other artistic activities, such as performance arts, music concerts, or poetry readings.

WEBSITE SPEED

✅ artfund.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

59%

artfund.org is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

ⓘ This website is ranked #545.042 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How artfund.org looks like on a mobile device such as an iPhone.

Tablet
How artfund.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

34% #f0f0f0
25% #ffffff
21% #f0e0e0
4% #f0e0d0
3% #d0c0b0
2% #fff0e0
1% #b09070
1% #f0d0b0
1% #f0d0c0
1% #c0a080
1% #fffff0
1% #b07050

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 6
<H3> 9
<H4> 7
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Exhibition highlights
More to see and do
Latest news and features
About
Get involved
Keep in touch

<H3>

3^rd level heading
See more art
What we do
Make a difference
Blockbuster exhibitions to see this winter
The exhibitions you must see this december
Five unmissable small museums
Applications open for art fund museum of the year 2020
Choose your favourite art fund work of 2019
Works by john akomfrah and yinka shonibare join public collections with art fund support

<H4>

4^th level heading
William blake
Leonardo: experience a masterpiece
Nam june paik: the future ıs now
Turner prize 2019
Log in to my art fund
Forgotten password
Activate account

❌ Alt attributes

We found 21 images on this website.
15 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	/images/logo.svg	1
	/images/logo_white.svg	1
	/thumbnail/1112/assets/home/ica-judy-blame-never-again.jpg	1
	/thumbnail/1112/assets/national-art-pass/landing-page/the-minton-collection-what-we-do-homepage.jpg	1
	/thumbnail/1112/assets/national-art-pass/landing-page/art-happens-homepage-2.jpg	1
	/thumbnail/400/assets/whats-on/lists/blockbusters/winter-2019/michael-macgarry-video-still-from-excu...	1
	/thumbnail/400/assets/whats-on/lists/must-sees/december-2019/schneider-sleeping-1536.jpg	1
	/thumbnail/400/assets/whats-on/museums-and-galleries/q-s/sir-john-soanes-museum/soane-model-room.jpg	1
	/thumbnail/908/assets/home/promo-spots/af_podcast_s3_1120x527_website_banner_lporter_bm_mobile.jpg	1
	/thumbnail/1120/assets/home/promo-spots/af_podcast_s3_1120x527_website_banner_lporter_bm.jpg	1
	/thumbnail/400/assets/news/2019/12/moty/pitt-rivers-museum-of-the-year-finalist-2019-marc-atkins.jpg	1
	/thumbnail/400/assets/news/poll/2019/spanish-armada-english-coast-lnd.jpg	1
	/thumbnail/400/assets/news/2019/11/akomfrah-shonibare/akomfrah-african-soldier-lnd.jpg	1
	//googleads.g.doubleclick.net/pagead/viewthroughconversion/1039210685/?value=0&label=AElZCNW57gcQvbH...	1
	https://www.facebook.com/tr?id=2117431758532145&ev=PageView&noscript=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on artfund.org. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 90 links on the homepage of this website.

ⓘ Internal links : 86

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
Learn more	text	/pages/privacy-and-cookies
	image	/
(0)	text	/wishlist
	image	/
Wishlist (0)	text	/wishlist
My Art Fund	text	/my-art-fund
Create account	text	/my-art-fund/registration
What's on	text	/whats-on
Exhibitions	text	/whats-on/exhibitions
Museums and galleries	text	/whats-on/museums-and-galleries
More to see and do	text	/whats-on/more-to-see-and-do
Events	text	/whats-on/events
Art map	text	/whats-on/art-map
Meet Me at the Museum	text	/whats-on/meet-me-at-the-museum
Supporting museums	text	/supporting-museums
Apply for funding	text	/supporting-museums/funding-grants-for-museums
Professional development	text	/supporting-museums/curator-museum-professional-development
Join the network	text	/supporting-museums/national-art-pass-network
Tools and resources	text	/supporting-museums/tools-and-resources
How we work	text	/supporting-museums/how-we-work
Art we've helped buy	text	/supporting-museums/art-weve-helped-buy
Museum of the Year	text	/museum-of-the-year
Get involved	text	/get-involved
Donate	text	/get-involved/donate
Art Happens	text	/get-involved/art-happens
Our Art Partners	text	/get-involved/art-partners
Student Art Pass	text	/get-involved/student-member
Art holidays	text	/get-involved/holidays
Local fundraising events	text	/get-involved/local-fundraising-events
Leave a legacy	text	/get-involved/legacy
About us	text	/about-us
Director and senior staff	text	/about-us/senior-staff
Chairman and trustees	text	/about-us/meet-our-chairman-trustees
Job vacancies	text	/about-us/job-vacancies
Contact us	text	/about-us/contact-us
Annual reports	text	/about-us/annual-reports
Our history	text	/about-us/our-history
National Art Pass	text	/national-art-pass
Company membership	text	/national-art-pass/corporate-membership
Partner Offers	text	/national-art-pass/partner-offers
Museums and wellbeing	text	/national-art-pass/wellbeing-national-art-pass
National Art Pass	text	https://www.artfund.org/national-art-pass
	image	/whats-on
National Art Pass	text	http://www.artfund.org/national-art-pass
Find out what's on	text	/whats-on
	image	/supporting-museums/
Apply for funding	text	/supporting-museums/
	image	/get-involved
Support us	text	/get-involved
	image	/whats-on/exhibitions/2019/09/11/william-blake-exhibition

ⓘ External links : 4

Anchor	Type	URL
YouTube	text	https://www.youtube.com/user/theartfunduk
Facebook	text	https://www.facebook.com/artfunduk/
Twitter	text	https://twitter.com/artfund
Instagram	text	https://www.instagram.com/artfund/?hl=en

DOMAIN

ⓘ Domain Registrar	MESH DIGITAL LIMITED
ⓘ Registration Date	12/24/1998 24 years, 3 months, 9 days ago
ⓘ Last Modified	11/20/2018 4 years, 4 months, 12 days ago

Nameservers

Host	IP Address	Country
erin.ns.cloudflare.com	173.245.58.113	United States
trey.ns.cloudflare.com	173.245.59.242	United States

SERVER

ⓘ Service Provider (ISP)
Cloudflare, Inc.
ⓘ IP Address
104.26.1.59
ⓘ Country
United States
ⓘ Region
Virginia , Ashburn
ⓘ Latitude and Longitude
39.0438 : -77.4874

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