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SEO Report for asu.edu

January 13, 2020 5:53 AM
Desktop screen Desktop screenshot for asu.edu

SEO SCORE

Favicon for asu.eduasu.edu
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
• Age
33 years, 8 days
• Alexa Rank
#3.466, asu.edu is in the world's top 5.000 websites!
• Owner
Arizona State University (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Internet2 is valid from April 19, 2019 to April 19, 2021.
Title Tag
Arizona State University | Ranked #1 for innovation in the US | ASU
Length: 67 (recommended: 10 to 70)
Meta Description
Arizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and academic excellence.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Arizona State University | Ranked #1 for innovation in the US | ASU

https://asu.edu

Arizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibility and academic excellence.

Mobile Version

Favicon for asu.edu https://asu.edu

Arizona State University | Ranked #1 for innovation in the US | ASU

Arizona State University in Tempe, AZ is a public research university ranked #1 in the U.S. for innovation, dedicated to accessibi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by asu.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Arizona State University Confidence: 92% Arrow up

Arizona State University (commonly referred to as ASU or Arizona State) is a public metropolitan research university on five campuses across the Phoenix, Arizona, metropolitan area, and four regional learning centers throughout Arizona.

The 2016 university ratings by U.S. News & World Report rank ASU No. 1 among the Most Innovative Schools in America for the second year in a row.

Tempe, Arizona Confidence: 75% Arrow up

Tempe (Oidbaḍ in Pima), also known as Hayden's Ferry during the territorial times of Arizona, is a city in Maricopa County, Arizona, United States, with the Census Bureau reporting a 2010 population of 161,719.

The city is named after the Vale of Tempe in Greece.

Tempe is located in the East Valley section of metropolitan Phoenix; it is bordered by Phoenix and Guadalupe on the west, Scottsdale on the north, Chandler on the south, and Mesa on the east.

Tempe was the location of US Airways Group's corporate headquarters until December 9, 2013, when US Airways and American Airlines merged to form American Airlines Group.

The headquarters for the combined airline moved to American's headquarters in Fort Worth, Texas.

Tempe is also the home of Arizona State University.

Public university Confidence: 72% Arrow up

A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities.

Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape.

College and university rankings Confidence: 72% Arrow up

College and university rankings are rankings of institutions in higher education ordered by various combinations of various factors.

Rankings have most often been conducted by magazines, newspapers, websites, governments, or academics.

In addition to ranking entire institutions, organizations perform rankings of specific programs, departments, and schools.

Various rankings consider combinations of measures of funding and endowment, research excellence and/or influence, specialization expertise, admissions, student options, award numbers, internationalization, graduate employment, industrial linkage, historical reputation and other criteria.

Various rankings mostly evaluating on institutional output by research.

Some rankings evaluate institutions within a single country, while others assess institutions worldwide.

The subject has produced much debate about rankings' usefulness and accuracy.

The expanding diversity in rating methodologies and accompanying criticisms of each indicate the lack of consensus in the field.

The variety of academic rankings provide a comprehensive overview and insightful overlook of different academic institutions on composite capabilities in academia.

Whilst United Nations advocates for the beneficial role that higher education could be the common good of social leverage and educating skills to equip everyone participated, yet college ranking is a transparent tool for a fair evaluation for the public.

Innovation Confidence: 69% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

WEBSITE SPEED

asu.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

asu.edu is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #3.466 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for asu.edu

Daily visitors by country

  • asu.edu daily visitors distribution - Total: 12 countries
  • Flag for IndiaIndia (8.8%)
  • Flag for United States of AmericaUnited States of America (63.7%)
  • Flag for SudanSudan (7.9%)
  • Flag for CanadaCanada (12.3%)
  • Flaf icon for other countryOthers (7.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #4.417
Flag for EgyptEgypt #7.602
Flag for PhilippinesPhilippines #3.588
Flag for PakistanPakistan #14.974
Flag for United States of AmericaUnited States of America #931

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How asu.edu looks like on a mobile device such as an iPhone.

Tablet
How asu.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #000000
  • 18% #100000
  • 7% #100010
  • 7% #806060
  • 7% #705050
  • 5% #ffffff
  • 4% #907070
  • 3% #ffc020
  • 3% #f0f0f0
  • 1% #fffff0
  • 0% #f0c030
  • 0% #e0b030

Text/code ratio

asu.edu's text/code ratio is 5.45%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.45%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Home
News/events
Academics
Admissions
Research
Alt attributes Arrow up

We found 29 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on asu.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.861
  • Likes 1.003
  • Shares 5.460
  • Comments 398
  • Pinterest iconPinterest 16
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 07/27/1987 33 years, 8 days ago
Last Modified 09/26/2019 10 months, 12 days ago
Expiration Date 07/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.50.14
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

OWNER

The owner's whois contact information is public.
Organization
Arizona State University
Address
University Technology Office P.O. Box 876312
City
Tempe
Zip
85287
State
AZ
Country
USA
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