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SEO Report for autotrader.ca

November 8, 2019 4:02 PM
Desktop screen Desktop screenshot for autotrader.ca

SEO SCORE

Favicon for autotrader.caautotrader.ca
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Automotive  >  Buying/Selling Cars
• Online since
October 11, 2000 (explore Wayback Machine)
• Age
19 years, 1 month, 4 days
• Alexa Rank
#5.559, autotrader.ca is in the world's top 10.000 websites!
• Owner
Trader Corporation (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from February 14, 2019 to February 15, 2020.
Title Tag
New & Used Cars for Sale – Auto Classifieds
Length: 49 (recommended: 10 to 70)
Meta Description
Visit Canada's largest auto classifieds site for new and used cars for sale. Buy or sell your car for free, compare car prices, plus reviews, news and pictures.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

New & Used Cars for Sale – Auto Classifieds

https://autotrader.ca

Visit Canada's largest auto classifieds site for new and used cars for sale. Buy or sell your car for free, compare car prices, plus reviews, news and pictures.

Mobile Version

Favicon for autotrader.ca https://autotrader.ca

New & Used Cars for Sale – Auto Classifieds

Visit Canada's largest auto classifieds site for new and used cars for sale. Buy or sell your car for free, compare car prices, pl...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by autotrader.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

WEBSITE SPEED

autotrader.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

50%

autotrader.ca is faster than approximately 50 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #5.559 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for autotrader.ca

Daily visitors by country

  • autotrader.ca daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (12.1%)
  • Flag for CanadaCanada (79.2%)
  • Flaf icon for other countryOthers (8.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #28.066
Flag for United States of AmericaUnited States of America #10.799
Flag for MexicoMexico #9.919
Flag for CanadaCanada #123

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How autotrader.ca looks like on a mobile device such as an iPhone.

Tablet
How autotrader.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #f0f0f0
  • 16% #ffffff
  • 2% #c00000
  • 1% #c02020
  • 1% #1060c0
  • 1% #901010
  • 1% #d0e0f0
  • 1% #f0b0b0
  • 1% #f0a0a0
  • 1% #603030
  • 1% #fff0f0
  • 1% #b0d0f0

Text/code ratio

autotrader.ca's text/code ratio is 1.43%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.43%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Dealer events in your area
Research new vehicles by body type
Latest news & reviews
Popular used cars in canada
Our partners
<H3>
3rd level heading
October price ındex results released
2020 bmw 2 series gran coupe prototype drive
2020 polestar 1 review
About us
Dealer services
Alt attributes Arrow up

We found 999 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on autotrader.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.693
  • Likes 218
  • Shares 1.356
  • Comments 119
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 10/11/2000 19 years, 1 month, 4 days ago
Last Modified 10/28/2019 18 days ago
Nameservers Arrow up
Host IP Address Country
ns-251.awsdns-31.com 205.251.192.251 Flag for United StatesUnited States
ns-1099.awsdns-09.org 205.251.196.75 Flag for United StatesUnited States
ns-1827.awsdns-36.co.uk 205.251.199.35 Flag for United StatesUnited States

SERVER

  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 107.154.249.249
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

OWNER

The owner's whois contact information is public.
Name
Trader Corporation
Address
401 The West Mall
City
Etobicoke
Zip
M9C5J5
State
ON
Country Code
CA
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WEBSITES USING THE SAME C-CLASS IP

Domain IP Alexa Rank
Favicon for mercurycards.com mercurycards.com Flag for United States107.154.249.61 #72.362

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