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Whois & Analysis for avid.com

Nov 27, 2019 8:25 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Avid Technology, Inc.
• City
Burlington
• Zip Code
01803
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for avid.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Avid Technology, Inc. See more
• Category
Non-Standard Content  >  Streaming Media
• Online since
November 4, 1992 Explore Wayback Machine
• Age
32 years, 4 days
• Alexa Rank
#13.676, avid.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on May 31, 2020.
Title Tag
Avid - Technology and tools that empower media creators
Length: 55 (recommended: 10 to 70)
Meta Description
Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

Avid - Technology and tools that empower media creators

https://avid.com

Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.

Mobile Version

https://avid.com

Avid - Technology and tools that empower media creators

Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the wo...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by avid.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Avid (company) Confidence: 87% Arrow up

Avid Technology (often known and stylized as Avid) is an American technology and multimedia company founded in August 1987 by Bill Warner, based in Burlington, Massachusetts.

It specializes in audio and video; specifically, digital non-linear editing (NLE) systems, management and distribution services.

WEBSITE SPEED

avid.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

37%

avid.com is faster than approximately 37 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #13.676 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • avid.com daily visitors distribution - Total: 15 countries
  • Flag for IndiaIndia (4.7%)
  • Flag for United States of AmericaUnited States of America (36.1%)
  • Flag for FinlandFinland (4.4%)
  • Flag for NorwayNorway (4.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.1%)
  • Flag for CanadaCanada (26.4%)
  • Flaf icon for other countryOthers (20.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #29.044
Flag for TurkeyTurkey #37.756
Flag for Russian FederationRussian Federation #63.864
Flag for IsraelIsrael #6.748
Flag for PakistanPakistan #27.362

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How avid.com looks like on a mobile device such as an iPhone.

Tablet
How avid.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #101010
  • 19% #f0f0f0
  • 6% #100000
  • 3% #ffffff
  • 2% #fff0f0
  • 1% #503010
  • 1% #fff0ff
  • 1% #fffff0
  • 1% #f0f0ff
  • 1% #f08000
  • 1% #f0ffff
  • 1% #301040

Text/code ratio

avid.com's text/code ratio is 4.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 8
  • <H2> 20
  • <H3> 19
  • <H4> 12
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Enjoy a new video editing experience
Safeguard your projects and media with free cloud storage
Driving collaboration for small post-production & broadcast teams
Massive mixing power in any size space
World-class mixing for smaller studios
<H2>
2nd level heading
Tell your story
Tell your story
Powerıng creatıves (2)
Powerıng collaboratıon safely and securely (2)
Powering stronger storytellers.
<H3>
3rd level heading
Customer stories
Save big today
Editfest videos
Get discovered with avid link
Powering safer storage
<H4>
4th level heading
Special offer (2)
Event
Get connected
Customer story
Featured product
Alt attributes Arrow up

We found 15 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on avid.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.613
  • Likes 158
  • Shares 4.289
  • Comments 166

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 11/04/1992 32 years, 4 days ago
Last Modified 10/30/2019 5 years, 10 days ago
Expiration Date 11/03/2021 Expired
Nameservers Arrow up
Host IP Address Country
spdns3.cscdns.net 156.154.130.100 Flag for United StatesUnited States
avid-dns03.avid.com 52.170.200.71 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 13.82.185.26
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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