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Whois & Analysis for avon.com

Dec 4, 2019 9:56 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Avon Products, Inc.
• City
Rye
• Zip Code
10580
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for avon.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Avon Products, Inc. See more
• Category
Style & Fashion  >  Accessories
• Online since
• Age
28 years, 8 months, 9 days
• Alexa Rank
#7.195, avon.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 11, 2020.
Title Tag
AVON - Shop Cosmetics, Fashion & Accessories
Length: 48 (recommended: 10 to 70)
Meta Description
Shop Avon's top-rated beauty products online. Explore Avon's site full of your favorite products including cosmetics skin care jewelry and fragrances.
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

AVON - Shop Cosmetics, Fashion & Accessories

https://avon.com

Shop Avon's top-rated beauty products online. Explore Avon's site full of your favorite products including cosmetics skin care jewelry and fragrances.

Mobile Version

https://avon.com

AVON - Shop Cosmetics, Fashion & Accessories

Shop Avon's top-rated beauty products online. Explore Avon's site full of your favorite products including cosmetics skin care jew...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.avon.com/ en-US
https://www.avon.com/es/ es-US
https://www.avon.com/ x-default
https://www.avon.com/es es-US
http://www.al.avon.com/PRSuite/home_page.page sq-al
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
author New Avon Company
viewport width=1220

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by avon.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Cosmetics Confidence: 79% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Jewellery Confidence: 75% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Fashion Confidence: 74% Arrow up

Fashion is a popular style or practice, especially in clothing, footwear, accessories, makeup, body, or furniture.

Fashion is a distinctive and often constant trend in the style in which a person dresses.

It is the prevailing styles in behaviour and the newest creations of textile designers.

Because the more technical term costume is regularly linked to the term "fashion", the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" generally means clothing, including the study of it.

Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Avon Products Confidence: 73% Arrow up

Avon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories.

Avon had annual sales of $10.0 billion worldwide in 2013.

Fashion accessory Confidence: 73% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

WEBSITE SPEED

avon.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

avon.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #7.195 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • avon.com daily visitors distribution - Total: 20 countries
  • Flag for Russian FederationRussian Federation (11.2%)
  • Flag for United States of AmericaUnited States of America (15.8%)
  • Flag for ChileChile (3.9%)
  • Flag for PolandPoland (4.2%)
  • Flag for KazakhstanKazakhstan (6.1%)
  • Flag for ArgentinaArgentina (10.5%)
  • Flag for BrazilBrazil (10.8%)
  • Flag for MexicoMexico (7.1%)
  • Flaf icon for other countryOthers (30.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #47.292
Flag for EgyptEgypt #6.188
Flag for TurkeyTurkey #18.136
Flag for Russian FederationRussian Federation #2.979
Flag for NicaraguaNicaragua #315

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How avon.com looks like on a mobile device such as an iPhone.

Tablet
How avon.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #ffffff
  • 19% #000000
  • 14% #f0f0f0
  • 4% #f0f0ff
  • 2% #fff0ff
  • 2% #d0a0c0
  • 1% #e0b0d0
  • 1% #e0c0e0
  • 1% #fff0f0
  • 1% #f0ffff
  • 1% #a09050
  • 1% #408080

Text/code ratio

avon.com's text/code ratio is 3.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Avon makeup beauty products online
<H2>
2nd level heading
Recommended for you
New arrivals
<H3>
3rd level heading
Are you sure you want to stop shopping this fundraiser?
Alt attributes Arrow up

We found 91 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on avon.com /images/Responsive/back-to-top-en.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on avon.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 858.799
  • Likes 55.631
  • Shares 773.845
  • Comments 29.323

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/01/1996 28 years, 8 months, 9 days ago
Last Modified 02/26/2019 5 years, 8 months, 13 days ago
Expiration Date 03/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns4.avon.com 134.65.42.140 Flag for United KingdomUnited Kingdom
dns1.avon.com 134.65.201.30 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Advanced Workstations Division, IBM Corporation
  • IP Address
  • 129.33.247.176
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7128 : -74.006
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