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SEO Report for babycenter.ca

January 16, 2020 5:09 AM
Desktop screen Desktop screenshot for babycenter.ca

SEO SCORE

Favicon for babycenter.cababycenter.ca
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Family & Parenting  >  Pregnancy
• Online since
November 2, 2000 (explore Wayback Machine)
• Age
19 years, 11 months, 21 days
• Alexa Rank
#127.270, babycenter.ca is in the world's top 1 million websites
• Owner
Ziff Davis Canada, Inc. (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Corporation Service Company is valid from November 12, 2019 to November 12, 2020.
Title Tag
Pregnancy, baby and toddler health information at BabyCenter Canada - BabyCenter Canada
Length: 87 (recommended: 10 to 70)
Meta Description
Baby Information - BabyCenter is the most complete online resource for new and expectant parents featuring resources such as unique baby names, newborn baby care and baby development stages. - BabyCenter Canada
Length: 210 (recommended: 50 to 160)
Google preview
Desktop Version

Pregnancy, baby and toddler health information at BabyCenter Canada -...

https://babycenter.ca

Baby Information - BabyCenter is the most complete online resource for new and expectant parents featuring resources such as unique baby names, newborn baby care and...

Mobile Version

Favicon for babycenter.ca https://babycenter.ca

Pregnancy, baby and toddler health information at BabyCenter Canada -...

Baby Information - BabyCenter is the most complete online resource for new and expectant parents featuring resources such as uniqu...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by babycenter.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
BabyCenter Confidence: 83% Arrow up

BabyCenter is a parenting website providing information on conception, pregnancy, birth, and early childhood for parents and parents-to-be.

Pregnancy Confidence: 75% Arrow up

Pregnancy, also known as gravidity or gestation, is the time during which one or more offspring develops inside a woman.

A multiple pregnancy involves more than one offspring, such as with twins.

Pregnancy can occur by sexual intercourse or assisted reproductive technology.

Childbirth typically occurs around 40 weeks from the last menstrual period (LMP).

This is just over nine lunar months, where each month is about 29½ days.

When measured from conception it is about 38 weeks.

An embryo is the developing offspring during the first eight weeks following conception, after which, the term fetus is used until birth.

Symptoms of early pregnancy may include missed periods, tender breasts, nausea and vomiting, hunger, and frequent urination.

Pregnancy may be confirmed with a pregnancy test.

Child care Confidence: 74% Arrow up

Child care or childcare, child minding, daycare, or preschool is the caring for and supervision of a child or children, usually from age six weeks to age thirteen.

Child care is the action or skill of looking after children by a day-care center, babysitter, or other providers.

Child care can also include advanced learning environments that include early childhood education.

Child care is a broad topic covering a wide spectrum of contexts, activities, social and cultural conventions, and institutions.

The majority of child care institutions that are available require that child care providers have extensive training in first aid and are CPR certified.

In addition, background checks, drug testing at all centers, and reference verification are normally a requirement.

Child care can cost up to $15,000 for one year in the United States.

The average annual cost of full-time care for an infant.

Canada Confidence: 72% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Toddler Confidence: 72% Arrow up

A toddler is a child 12 to 36 months old.

The toddler years are a time of great cognitive, emotional and social development.

The word is derived from "to toddle", which means to walk unsteadily, like a child of this age.

WEBSITE SPEED

babycenter.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

babycenter.ca is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #127.270 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for babycenter.ca

Daily visitors by country

  • babycenter.ca daily visitors distribution - Total: 2 countries
  • Flag for CanadaCanada (58.4%)
  • Flag for United States of AmericaUnited States of America (17.0%)
  • Flaf icon for other countryOthers (24.6%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #5.003
Flag for United States of AmericaUnited States of America #136.417

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How babycenter.ca looks like on a mobile device such as an iPhone.

Tablet
How babycenter.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #f0f0e0
  • 26% #ffffff
  • 20% #f0f0f0
  • 5% #fffff0
  • 4% #f0e0e0
  • 2% #f0ffff
  • 2% #c0b0a0
  • 2% #f0fff0
  • 2% #50b0c0
  • 1% #504030
  • 1% #806050
  • 1% #f0e0d0

Text/code ratio

babycenter.ca's text/code ratio is 6.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 11
  • <H4> 0
  • <H5> 3
  • <H6> 4
<H1>
Top level heading
Welcome to babycenter canada
<H2>
2nd level heading
Ways to soothe your baby
<H3>
3rd level heading
Find your birth club
Happening in community
Due date calculator
Most popular on babycenter canada
Baby names finder
<H5>
5th level heading
My baby this week newsletter
The babycenter bulletin
Special offers from our partners
<H6>
6th level heading
Spot the signs of labour
Giving up contraception
Encouraging independence
Dads and breastfeeding
Alt attributes Arrow up

We found 30 images on this website.
15 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on babycenter.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 622
  • Likes 35
  • Shares 528
  • Comments 59
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS (CANADA) COMPANY
Registration Date 11/02/2000 19 years, 11 months, 21 days ago
Last Modified 12/17/2019 10 months, 7 days ago
Nameservers Arrow up
Host IP Address Country
ns-1021.awsdns-63.net 205.251.195.253 Flag for United StatesUnited States
ns-1220.awsdns-24.org 205.251.196.196 Flag for United StatesUnited States
ns-1631.awsdns-11.co.uk 205.251.198.95 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Sprint
  • IP Address
  • 208.17.90.54
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Sacramento
  • Latitude and Longitude
  • 38.5816 : -121.494

OWNER

The owner's whois contact information is public.
Name
Ziff Davis Canada, Inc.
Address
4200 St.Laurent, Suite 709
City
Montreal
Zip
H2W2R2
State
QC
Country Code
CA
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