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Whois & Analysis for bacardi.com

Dec 11, 2019 7:05 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Bacardi Hostmaster
• Organization
Bacardi & Company Limited
• City
Vaduz
• Zip Code
FL-9490
• State
.
• Country Code
LI
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bacardi.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Bacardi & Company Limited See more
• Category
Food & Drink  >  Cocktails / Beer
• Online since
March 24, 1995 Explore Wayback Machine
• Age
29 years, 7 months, 17 days
• Alexa Rank
#284.397, bacardi.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on July 17, 2020.
Title Tag
Bacardi Rum – Discover Rum Drinks & Recipes
Length: 49 (recommended: 10 to 70)
Meta Description
Read all about the Bacardí family, its heritage, rum cocktails and drinks. Discover why True Passion Can’t Be Tamed. Bacardí – Untameable Since 1862.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Bacardi Rum – Discover Rum Drinks & Recipes

https://bacardi.com

Read all about the Bacardí family, its heritage, rum cocktails and drinks. Discover why True Passion Can’t Be Tamed. Bacardí – Untameable Since 1862.

Mobile Version

https://bacardi.com

Bacardi Rum – Discover Rum Drinks & Recipes

Read all about the Bacardí family, its heritage, rum cocktails and drinks. Discover why True Passion Can’t Be Tamed. Bacardí – Unt...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bacardi.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Can't Be Tamed Confidence: 86% Arrow up

Can't Be Tamed is the third studio album by American singer Miley Cyrus.

It was released on June 18, 2010, by Hollywood Records; it would become her final album with the label after signing with RCA Records in 2013.

Cyrus wrote the project in 2009, while travelling internationally for her Wonder World Tour, and recorded it in 2010.

Described by Cyrus as a "good [record] to blast in your car", Can't Be Tamed represents a musical departure from her earlier work, which she had grown to feel uninspired by.

As executive producers, Tish Cyrus and Jason Morey enlisted partners including Devrim Karaoglu, Marek Pompetzki, Rock Mafia, and John Shanks to achieve Cyrus' desired new sound.

Their efforts resulted in a primarily dance-pop record, which Cyrus' record label acknowledged differed from the original plans for the project.

Its lyrical themes revolve largely around breaking free of constraints and expectations, which are largely mentioned in the context of romantic relationships.

Bacardi Confidence: 74% Arrow up

Bacardi Limited (English) is the largest privately held, family-owned spirits company in the world.

Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels.

Founded in 1862, and family-owned for seven generations, Bacardi employs 6,000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

The company sells in excess of 200 million bottles per year.

The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006.

In recent years sales have stagnated, with the company recording US$4.6 billion in 2014.

It laid off 10% of its North American workforce in 2015.

Family Confidence: 65% Arrow
Drink Confidence: 61% Arrow

WEBSITE SPEED

bacardi.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

58%

bacardi.com is faster than approximately 58 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #284.397 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bacardi.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (67.0%)
  • Flaf icon for other countryOthers (33%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #82.495

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bacardi.com looks like on a mobile device such as an iPhone.

Tablet
How bacardi.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #f0f0e0
  • 10% #000000
  • 5% #f0f0f0
  • 5% #708050
  • 4% #607040
  • 4% #506040
  • 4% #102010
  • 3% #ffffff
  • 3% #405030
  • 3% #001000
  • 3% #304020
  • 2% #809060

Text/code ratio

bacardi.com's text/code ratio is 2.07%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.07%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
BacardÍ carta
<H2>
2nd level heading
Premium range
Do what
Featured drink
Featured rum
Explore bacardÍ
<H3>
3rd level heading
The original bacardÍ mojito
BacardÍ legacy cocktail competition
Do whatmoves you
Alt attributes Arrow up

We found 9 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on bacardi.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.534
  • Likes 59
  • Shares 7.452
  • Comments 23

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/24/1995 29 years, 7 months, 17 days ago
Last Modified 05/14/2019 5 years, 5 months, 26 days ago
Expiration Date 03/25/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-63.awsdns-07.com 205.251.192.63 Flag for United StatesUnited States
ns-601.awsdns-11.net 205.251.194.89 Flag for United StatesUnited States
ns-1671.awsdns-16.co.uk 205.251.198.135 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.171.185.197
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031
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