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Whois & Analysis for backroads.com

Dec 6, 2019 3:58 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Backroads
• Organization
Backroads
• Address
801 CEDAR ST
• City
BERKELEY
• Zip Code
94710-1821
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for backroads.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Backroads See more
• Category
Travel
• Online since
• Age
29 years, 8 months, 3 days
• Alexa Rank
#117.800, backroads.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 6, 2020.
Title Tag
Backroads Active Vacations - Bike Tours, Walking & Family Vacations
Length: 71 (recommended: 10 to 70)
Meta Description
Worldwide award-winning bike tours, family vacations, walking and hiking tours. Order a free catalog or call 800-462-2848 to book a tour now.
Length: 141 (recommended: 50 to 160)
Google preview
Desktop Version

Backroads Active Vacations - Bike Tours, Walking & Family Vacation...

https://backroads.com

Worldwide award-winning bike tours, family vacations, walking and hiking tours. Order a free catalog or call 800-462-2848 to book a tour now.

Mobile Version

https://backroads.com

Backroads Active Vacations - Bike Tours, Walking & Family Vacation...

Worldwide award-winning bike tours, family vacations, walking and hiking tours. Order a free catalog or call 800-462-2848 to book...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by backroads.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Backroad Confidence: 69% Arrow up

A backroad is a secondary type of road, usually found in rural areas.

In North Carolina, where they are also referred to as "blue roads", the roads are often constructed of gravel, and are one or two-laned roads off larger roads such as parkways.

Family Confidence: 64% Arrow up

In the context of human society, a family (from) is a group of people affiliated either by consanguinity (by recognized birth), affinity (by marriage or other relationship), or co-residence (as implied by the etymology of the English word "family") or some combination of these.

Members of the immediate family may include spouses, parents, brothers, sisters, sons, and daughters.

Members of the extended family may include grandparents, aunts, uncles, cousins, nephews, nieces, and siblings-in-law.

Sometimes these are also considered members of the immediate family, depending on an individual's specific relationship with them.

WEBSITE SPEED

backroads.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

backroads.com is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #117.800 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • backroads.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (80.9%)
  • Flaf icon for other countryOthers (19.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #36.681

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How backroads.com looks like on a mobile device such as an iPhone.

Tablet
How backroads.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #f0f0f0
  • 16% #ffffff
  • 6% #306080
  • 6% #f0f0e0
  • 4% #d0c0a0
  • 3% #c0b0a0
  • 2% #b0a090
  • 2% #d0c0b0
  • 1% #7090b0
  • 1% #5090c0
  • 1% #6080a0
  • 1% #fffff0

Text/code ratio

backroads.com's text/code ratio is 6.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 9
  • <H4> 10
  • <H5> 8
  • <H6> 2

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Our mission
<H3>
3rd level heading
Find a trip by
Departure date
Find your next adventure
A world to explore
The backroads advantage
<H4>
4th level heading
The backroads experience
Active africa safari
Active family vacations
What's new in 2020
California dreamin'
<H5>
5th level heading
We are experiencing a power outage at backroads and the surrounding area.
Unrıvaled trıp plannıng
The world’s best leaders
Your pace, your priorities
The best group for you
<H6>
6th level heading
Quick links
Contact us
Alt attributes Arrow up

We found 37 images on this website.
24 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on backroads.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 27.943
  • Likes 15.523
  • Shares 10.783
  • Comments 1.637

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 03/07/1995 29 years, 8 months, 3 days ago
Last Modified 07/25/2017 7 years, 3 months, 12 days ago
Expiration Date 03/08/2025 4 months, 3 days from now
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 50.19.104.91
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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