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Whois & Analysis for basketful.co

Dec 24, 2019 9:29 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for basketful.co
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
7 years, 5 months, 8 days
• Alexa Rank
#610.545, basketful.co is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Basketful: Make Your Ads, Social, Site, and Food Content Shoppable
Length: 66 (recommended: 10 to 70)
Meta Description
Shoppable Grocery Ads with Add to Cart landing pages featuring local retailers, product availability, and pricing information. Driving a frictionless path to checkout.
Length: 168 (recommended: 50 to 160)
Google preview
Desktop Version

Basketful: Make Your Ads, Social, Site, and Food Content Shoppable

http://basketful.co

Shoppable Grocery Ads with Add to Cart landing pages featuring local retailers, product availability, and pricing information. Driving a frictionless path to checko...

Mobile Version

http://basketful.co

Basketful: Make Your Ads, Social, Site, and Food Content Shoppable

Shoppable Grocery Ads with Add to Cart landing pages featuring local retailers, product availability, and pricing information. Dr...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by basketful.co.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Advertising Confidence: 72% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Pricing Confidence: 69% Arrow up

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.

In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market place, competition, market condition, brand, and quality of product.

Retail Confidence: 68% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Product (business) Confidence: 68% Arrow
Society Confidence: 68% Arrow

WEBSITE SPEED

basketful.co website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #610.545 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How basketful.co looks like on a mobile device such as an iPhone.

Tablet
How basketful.co looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #f0f0f0
  • 21% #e0b090
  • 11% #302020
  • 9% #ffffff
  • 7% #906040
  • 3% #e0d0c0
  • 3% #c0b0a0
  • 3% #a07040
  • 3% #a08060
  • 2% #f0e0d0
  • 1% #403030
  • 1% #c09050

Text/code ratio

basketful.co's text/code ratio is 4.63%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.63%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 9
  • <H2> 3
  • <H3> 2
  • <H4> 1
  • <H5> 0
  • <H6> 2
<H1>
Top level heading
About us
How does our product work?
Branded content
Add to cart
Check out
<H2>
2nd level heading
Understanding the online grocery shopper
Food tech live…and a new product announcement
The add to cart top 5: part ııı
<H3>
3rd level heading
Latest news
Contacts
<H4>
4th level heading
ınterested in learning more about our product? want a demo? get in touch with us below. we would love to hear from you.
<H6>
6th level heading
Understanding the online grocery shopper
Food tech live…and a new product announcement
Alt attributes Arrow up

We found 12 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on basketful.co. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 3
  • Likes 1
  • Shares 1
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 05/31/2017 7 years, 5 months, 8 days ago
Last Modified 05/22/2019 5 years, 5 months, 18 days ago
Nameservers Arrow up
Host IP Address Country
ns-cloud-c4.googledomains.com 216.239.38.108 Flag for United StatesUnited States
ns-cloud-c3.googledomains.com 216.239.36.108 Flag for United StatesUnited States
ns-cloud-c2.googledomains.com 216.239.34.108 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 216.239.32.21
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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