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Whois & Analysis for bcbs.com

Dec 23, 2019 1:30 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Blue Cross and Blue Shield Association
• Address
225 N. Michigan Avenue
• City
Chicago
• Zip Code
60601-7680
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bcbs.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Blue Cross and Blue Shield Association See more
• Category
Personal Finance  >  Insurance
• Online since
August 13, 1998 Explore Wayback Machine
• Age
26 years, 2 months, 25 days
• Alexa Rank
#34.872, bcbs.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 25, 2021.
Title Tag
Blue Cross Blue Shield
Length: 22 (recommended: 10 to 70)
Meta Description
Nearly one in three Americans rely on Blue Cross Blue Shield companies for access to safe, quality, and affordable healthcare.
Length: 126 (recommended: 50 to 160)
Google preview
Desktop Version

Blue Cross Blue Shield

https://bcbs.com

Nearly one in three Americans rely on Blue Cross Blue Shield companies for access to safe, quality, and affordable healthcare.

Mobile Version

https://bcbs.com

Blue Cross Blue Shield

Nearly one in three Americans rely on Blue Cross Blue Shield companies for access to safe, quality, and affordable healthcare.

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.bcbs.com/bcbscom-homepage en
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
abstract Nearly one in three Americans rely on Blue Cross Blue Shield companies for access to safe, quality, and affordable healt...
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bcbs.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blue Cross Blue Shield Association Confidence: 78% Arrow up

Blue Cross Blue Shield Association (BCBSA) is a federation of 36 separate United States health insurance organizations and companies, providing health insurance to more than 106 million Americans.

Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948.

The two organizations merged in 1982.

Health care Confidence: 70% Arrow up

Health care or healthcare is the maintenance or improvement of health via the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in human beings.

Healthcare is delivered by health professionals (providers or practitioners) in allied health professions, chiropractic, physicians, physician associates, dentistry, midwifery, nursing, medicine, optometry, pharmacy, psychology, and other health professions.

It includes the work done in providing primary care, secondary care, and tertiary care, as well as in public health.

Corporation Confidence: 64% Arrow
Quality assurance Confidence: 62% Arrow

WEBSITE SPEED

bcbs.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

70%

bcbs.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #34.872 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bcbs.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (93.2%)
  • Flaf icon for other countryOthers (6.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #6.185

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bcbs.com looks like on a mobile device such as an iPhone.

Tablet
How bcbs.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #f0f0f0
  • 12% #e0d0d0
  • 8% #00a0d0
  • 7% #f0e0e0
  • 6% #ffffff
  • 3% #e0e0f0
  • 3% #c0d0e0
  • 3% #1090c0
  • 2% #f0d0b0
  • 1% #60b0d0
  • 1% #80a0b0
  • 1% #90b0c0

Text/code ratio

bcbs.com's text/code ratio is 7.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 10
  • <H3> 2
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
How mıllennıals' health could affect our economy
<H2>
2nd level heading
Main navigation (2)
Utility navigation (2)
Access my benefits
Shop for ınsurance
Find a doctor
<H3>
3rd level heading
Blue high performance networksm
Healthofamerıca.com
<H4>
4th level heading
New analysis forecasts higher health costs and slower income growth
Alt attributes Arrow up

We found 8 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on bcbs.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.073
  • Likes 193
  • Shares 1.694
  • Comments 186

DOMAIN REGISTRAR

Domain Registrar FOCUS IP, INC. DBA APPDETEX
Registration Date 08/13/1998 26 years, 2 months, 25 days ago
Last Modified 05/23/2019 5 years, 5 months, 16 days ago
Expiration Date 08/12/2021 Expired
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cogeco Peer 1
  • IP Address
  • 69.172.200.54
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7056 : -73.978
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