Whois & Analysis for beaconads.com

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

A web beacon is an object embedded in a web page or email, which unobtrusively (usually invisibly) allows checking that a user has accessed the content.

Common uses are email tracking and page tagging for web analytics.

Alternative names are web bug, tracking bug, tag, or page tag.

Common names for web beacons implemented through an embedded image include tracking pixel, pixel tag, 1×1 gif, and clear gif.

When implemented using JavaScript, they may be called JavaScript tags.

There is a work in progress to standardize an interface that web developers can use to asynchronously transfer small HTTP data from the User Agent to a web server that call it simply beacons (in the context of web development) which can be used to send data to a web server prior to the loading of the document without delaying the load and affecting the perception of page load performance for the next navigation.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

An advertising agency is a service based on advertising business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing in a promotion for its clients.

An ad agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm.

An agency can also handle overall marketing and branding strategies and sales promotions for its clients.