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Whois & Analysis for benetton.com

Jan 15, 2020 7:41 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Andrea Pezzangora
• Organization
Benetton Group S.r.l.
• Address
Via Villa Minelli 1
• City
Ponzano Veneto
• Zip Code
31050
• State
TV
• Country Code
IT
• Phone Number
Desktop screen Desktop screenshot for benetton.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Benetton Group S.r.l. See more
• Category
Shopping
• Online since
September 5, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 1 day
• Alexa Rank
#28.883, benetton.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

Redirection
benetton.com redirects to https://us.benetton.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 6, 2020.
Title Tag
United Colors of Benetton - Official Site | Online Shop
Length: 55 (recommended: 10 to 70)
Meta Description
Check out the Fall Winter 2019 2020 Collection for Women, Men and Kids on the official United Colors of Benetton website - Free delivery on orders over 100$.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

United Colors of Benetton - Official Site | Online Shop

https://benetton.com

Check out the Fall Winter 2019 2020 Collection for Women, Men and Kids on the official United Colors of Benetton website - Free delivery on orders over 100$.

Mobile Version

https://benetton.com

United Colors of Benetton - Official Site | Online Shop

Check out the Fall Winter 2019 2020 Collection for Women, Men and Kids on the official United Colors of Benetton website - Free de...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by benetton.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Benetton Group Confidence: 82% Arrow up

Benetton Group S.r.l.

(correct; often mispronounced or) is a global fashion brand, based in Ponzano Veneto, Italy.

The name comes from the Benetton family who founded the company in 1965.

Online shopping Confidence: 71% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

WEBSITE SPEED

benetton.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

46%

benetton.com is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #28.883 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • benetton.com daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (12.4%)
  • Flag for TurkeyTurkey (10.9%)
  • Flag for Russian FederationRussian Federation (13.4%)
  • Flag for United States of AmericaUnited States of America (11.3%)
  • Flag for SwitzerlandSwitzerland (6.7%)
  • Flag for GreeceGreece (7.5%)
  • Flaf icon for other countryOthers (37.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #33.557
Flag for TurkeyTurkey #5.674
Flag for Russian FederationRussian Federation #9.248
Flag for United States of AmericaUnited States of America #61.479
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #81.985

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How benetton.com looks like on a mobile device such as an iPhone.

Tablet
How benetton.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 82% #ffffff
  • 8% #f0f0f0
  • 1% #e0c0d0
  • 1% #103060
  • 1% #f0c0e0
  • 1% #fffff0
  • 1% #fff0f0
  • 1% #d0b0c0
  • 1% #f0ffff
  • 1% #c0a090
  • 0% #008040
  • 0% #204070

Text/code ratio

benetton.com's text/code ratio is 13.98%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 13.98%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 2

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
This website uses cookies
Check out the collectıon
Women
Men
Girls
<H6>
6th level heading
Support
Benetton world
Alt attributes Arrow up

We found 13 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on benetton.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 12.624
  • Likes 950
  • Shares 11.445
  • Comments 229

DOMAIN REGISTRAR

Domain Registrar 1API GMBH
Registration Date 09/05/1996 28 years, 2 months, 1 day ago
Last Modified 09/05/2019 5 years, 2 months, 2 days ago
Expiration Date 09/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns01.benetton.it 217.149.80.151 Flag for ItalyItaly
dns02.benetton.it 217.149.80.152 Flag for ItalyItaly

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Irideos S.P.A.
  • IP Address
  • 109.168.125.188
  • Country
  • Flag for ItalyItaly
  • Region
  • Lombardy , Milan
  • Latitude and Longitude
  • 45.4654 : 9.18592
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