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Whois & Analysis for beretta.com

Dec 2, 2019 7:28 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Gussalli Beretta Franco
• Organization
Fabbrica d'Armi Pietro Beretta S.p.A.
• Address
Via P. Beretta 18
• City
Gradone Val Trompia
• Zip Code
25063
• Country Code
IT
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for beretta.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Fabbrica d'Armi Pietro Beretta S.p.A. See more
• Category
Hobbies & Interests  >  Weapons
• Online since
March 18, 1997 Explore Wayback Machine
• Age
27 years, 7 months, 22 days
• Alexa Rank
#77.998, beretta.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 6, 2020.
Title Tag
Beretta - Firearms, Guns, Pistols, Rifles, Clothing, Accessories
Length: 64 (recommended: 10 to 70)
Meta Description
Welcome to Beretta.com, the official website of Beretta. Browse shotguns, handguns apparel and accessories.
Length: 107 (recommended: 50 to 160)
Google preview
Desktop Version

Beretta - Firearms, Guns, Pistols, Rifles, Clothing, Accessories

https://beretta.com

Welcome to Beretta.com, the official website of Beretta. Browse shotguns, handguns apparel and accessories.

Mobile Version

https://beretta.com

Beretta - Firearms, Guns, Pistols, Rifles, Clothing, Accessories

Welcome to Beretta.com, the official website of Beretta. Browse shotguns, handguns apparel and accessories.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by beretta.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Beretta Confidence: 79% Arrow up

Fabbrica d'Armi Pietro Beretta (literally, "Pietro Beretta Arms Factory") is a privately held Italian firearms manufacturing company operating in several countries.

Its firearms are used worldwide for a variety of civilian, criminal, law enforcement, and military purposes.

Sporting arms account for three-quarters of sales; Beretta is also known for marketing shooting clothes and accessories.

Founded in the 16th century, Beretta is the oldest active manufacturer of firearm components in the world.

In 1526 its inaugural product was arquebus barrels; by all accounts Beretta-made barrels equipped the Venetian fleet at the Battle of Lepanto in 1571.

In 1650 the company invented the breech-loading cannon, and Beretta has supplied weapons for every major European war since.

Shotgun Confidence: 73% Arrow up

A shotgun (also known as a scattergun, or historically as a fowling piece) is a firearm that is usually designed to be fired from the shoulder, which uses the energy of a fixed shell to fire a number of small spherical pellets called shot, or a solid projectile called a slug.

Shotguns come in a wide variety of sizes, ranging from 5.5 mm (22 inch) bore up to bore, and in a range of firearm operating mechanisms, including breech loading, single-barreled, double or combination gun, pump-action, bolt-, and lever-action, semi-automatic, and even fully automatic variants.

Firearm Confidence: 73% Arrow up

A firearm is a portable gun - a barreled weapon that launches one or more projectiles, often driven by the action of an explosive force.

The first primitive firearms originated in 13th-century China when the one-person-portable fire lance was combined with projectiles.

The technology gradually spread through the rest of East Asia, South Asia, the Middle East and then into Europe.

Older firearms typically used black powder as a propellant, but modern firearms use smokeless powder or other propellants.

Most modern firearms (with the notable exception of smoothbore shotguns) have rifled barrels to impart spin to the projectile for improved flight stability.

Rifle Confidence: 72% Arrow up

A rifle is a firearm designed to be fired from the shoulder, with a barrel that has a helical groove or pattern of grooves ("rifling") cut into the barrel walls.

The raised areas of the rifling are called "lands," which make contact with the projectile (for small arms usage, called a bullet), imparting spin around an axis corresponding to the orientation of the weapon.

When the projectile leaves the barrel, this spin lends gyroscopic stability to the projectile and prevents tumbling, in the same way that a properly thrown American football or rugby ball behaves.

This allows the use of aerodynamically-efficient bullets (as opposed to the spherical balls used in muskets) and thus improves range and accuracy.

The word "rifle" originally referred to the grooving, and a rifle was called a "rifled gun." The word "rifle" is now used for any long hand-held aimed device activated by a trigger, such as Air rifles and the Personnel halting and stimulation response rifle.

Rifles are used in warfare, hunting and shooting sports.

Handgun Confidence: 70% Arrow up

A handgun is a firearm designed to be , in either one or both hands.

This characteristic differentiates handguns as a general class of firearms from long guns such as rifles and shotguns (which usually can be braced against the shoulder).

WEBSITE SPEED

beretta.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.6s

This domain loads at the median speed of 3.6 seconds.

Speed Percentile

17%

beretta.com is faster than approximately 17 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #77.998 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • beretta.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (34.5%)
  • Flaf icon for other countryOthers (65.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #43.358
Flag for TurkeyTurkey #68.051
Flag for Russian FederationRussian Federation #115.681

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How beretta.com looks like on a mobile device such as an iPhone.

Tablet
How beretta.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #000000
  • 25% #f0f0f0
  • 12% #104050
  • 6% #ffffff
  • 3% #203040
  • 1% #507080
  • 1% #406070
  • 1% #103030
  • 1% #909060
  • 1% #305060
  • 0% #808060
  • 0% #a0b0c0

Text/code ratio

beretta.com's text/code ratio is 4.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop now (2)
View now (2)
Shop now
Learn more
<H4>
4th level heading
Language:
Country:
Alt attributes Arrow up

We found 35 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on beretta.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.950
  • Likes 1.221
  • Shares 2.404
  • Comments 325

DOMAIN REGISTRAR

Domain Registrar EURODNS S.A.
Registration Date 03/18/1997 27 years, 7 months, 22 days ago
Last Modified 03/13/2019 5 years, 7 months, 28 days ago
Expiration Date 03/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.defende.it 217.146.207.2 Flag for ItalyItaly
dns2.defende.it 217.146.207.3 Flag for ItalyItaly
dns3.defende.it 88.80.184.90 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 199.83.132.143
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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