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Whois & Analysis for bernina.com

Dec 17, 2019 6:44 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Domain Registrar
united domains AG
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for bernina.com

SEO SCORE

bernina.com
Make your link ↑ do-follow
79

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Needlework
• Online since
May 24, 1994 Explore Wayback Machine
• Age
30 years, 5 months, 13 days
• Alexa Rank
#140.062, bernina.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 13, 2020.
✅ Title Tag
BERNINA of America: Premium Swiss quality sewing machines - BERNINA
Length: 68 (recommended: 10 to 70)
❌ Meta Description
Welcome to BERNINA of America– the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and creativity.
Length: 174 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

BERNINA of America: Premium Swiss quality sewing machines - BERNINA...

https://bernina.com

Welcome to BERNINA of America– the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for quality, durability, innovation, and crea...

Mobile Version

https://bernina.com

BERNINA of America: Premium Swiss quality sewing machines - BERNINA...

Welcome to BERNINA of America– the Swiss sewing and embroidery machine manufacturer backed by tradition. BERNINA stands for qualit...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.bernina.com/cs-CZ/Home-Cesky cs-CZ
https://www.bernina.com/da-DK/Home-dk-DK da-DK
https://www.bernina.com/nl-BE/Home-Belgie nl-BE
https://www.bernina.com/nl-NL/Home-Nederland nl-NL
https://www.bernina.com/en-AU/Home-Australia en-AU
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://bernina.com https://www.bernina.com/en-US/Home-United-States
https://bernina.com https://www.bernina.com/en-US/Home-United-States
http://www.bernina.com https://www.bernina.com/en-US/Home-United-States
https://www.bernina.com https://www.bernina.com/en-US/Home-United-States
✅ Robots.txt
https://www.bernina.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bernina.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Machine embroidery Confidence: 73% Arrow up

Machine embroidery is an embroidery process whereby a sewing machine or embroidery machine is used to create patterns on textiles.

It is used commercially in product branding, corporate advertising, and uniform adornment.

Hobbyists also machine embroider for personal sewing and craft projects.
Sewing machine Confidence: 70% Arrow up

A sewing machine is a machine used to stitch fabric and other materials together with thread.

Sewing machines were invented during the first Industrial Revolution to decrease the amount of manual sewing work performed in clothing companies.

Since the invention of the first working sewing machine, generally considered to have been the work of Englishman Thomas Saint in 1790, the sewing machine has greatly improved the efficiency and productivity of the clothing industry.
Innovation Confidence: 70% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.
Bernina International Confidence: 68% Arrow up

Bernina International AG is an international manufacturer of sewing and embroidery systems.

The company was founded in 1893 in Steckborn, Switzerland.

The origins of the company lie in the invention of the hemstitch sewing machine by Karl Friedrich Gegauf in 1893.

Currently, the company's products include sewing machines, embroidery machines, serger/overlocker machines, and computer software for embroidery design.
Switzerland Confidence: 67% Arrow

WEBSITE SPEED

✅ bernina.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

bernina.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #140.062 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bernina.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (52.2%)
  • Flag for IndiaIndia (8.6%)
  • Flaf icon for other countryOthers (39.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #56.202
Flag for IndiaIndia #128.582

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bernina.com looks like on a mobile device such as an iPhone.

Tablet
How bernina.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 35% #808080
  • 20% #ffffff
  • 18% #f0f0f0
  • 9% #607080
  • 9% #e0e0e0
  • 3% #506070
  • 2% #504030
  • 1% #708080
  • 1% #804030
  • 0% #704040
  • 0% #001020
  • 0% #805050

Text/code ratio

ⓘ bernina.com's text/code ratio is 5.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 12
  • <H4> 16
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Bernına news and promotions
Products in spotlight
<H3>
3rd level heading
Save.
Gıfts.
Bundle.
Nov 14–dec 31
A joyful festıve season
SEE MORE
<H4>
4th level heading
Annual swıssmas sale
25% off
Bernına longarm bundle
Bernına 880 plus
Bernına 790 plus
SEE MORE
❌ Alt attributes Arrow up

We found 10 images on this website.
3 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on bernina.com /Bernina/media/Media-Library-BERNINA-International/Misc/Content%20Banner/sewing-maschine-xray.png 1
Image with missing alt attribute found on bernina.com /Bernina/Images/home-2017/footer-badget_red.png 1
Image with missing alt attribute found on bernina.com https://www.facebook.com/tr?id=136397323842799&ev=PageView&noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on bernina.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.684
  • Likes 237
  • Shares 3.264
  • Comments 183

DOMAIN REGISTRAR

ⓘ Domain Registrar UNITED DOMAINS AG
ⓘ Registration Date 05/24/1994 30 years, 5 months, 13 days ago
ⓘ Last Modified 12/10/2019 4 years, 10 months, 28 days ago
ⓘ Expiration Date 05/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns.udag.de 185.61.8.10 Flag for GermanyGermany
ns.udag.org 185.61.8.11 Flag for GermanyGermany
ns.udag.net 89.31.141.10 Flag for GermanyGermany
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • INTERNEX-BACKBONE
  • ⓘ IP Address
  • 5.132.137.40
  • ⓘ Country
  • Flag for AustriaAustria
  • ⓘ Region
  • Lower Austria , Gmünd
  • ⓘ Latitude and Longitude
  • 48.761 : 14.9805
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