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Whois & Analysis for bertelsmann.com

Dec 8, 2019 6:44 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Monika Koennecke
• Organization
Bertelsmann SE & Co. KGaA
• Address
Carl-Bertelsmann-Strasse 270
• City
Guetersloh
• Zip Code
33311
• State
NRW
• Country Code
DE
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bertelsmann.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Bertelsmann SE & Co. KGaA See more
• Category
Careers
• Online since
• Age
29 years, 3 months, 23 days
• Alexa Rank
#320.701, bertelsmann.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Bertelsmann SE & Co. KGaA
Length: 29 (recommended: 10 to 70)
Meta Description
International media company and it’s divisions; information for all interested people, journalists and applicants; financial data and business details
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Bertelsmann SE & Co. KGaA

http://bertelsmann.com

International media company and it’s divisions; information for all interested people, journalists and applicants; financial data and business details

Mobile Version

http://bertelsmann.com

Bertelsmann SE & Co. KGaA

International media company and it’s divisions; information for all interested people, journalists and applicants; financial data...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
language en
author Bertelsmann SE & Co. KGaA (www.bertelsmann.com)
copyright Bertelsmann SE & Co. KGaA (www.bertelsmann.com)
viewport user-scalable=no, width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bertelsmann.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bertelsmann Confidence: 79% Arrow up

Bertelsmann is a German multinational corporation based in GĂĽtersloh, North Rhine-Westphalia, Germany.

It is one of the world's largest mass media companies and also active in the service sector and education.

Bertelsmann was founded as a publishing house by Carl Bertelsmann in 1835.

After World War II, Bertelsmann, under the leadership of Reinhard Mohn, went from being a medium-sized enterprise to a major conglomerate, offering not only books but also television, radio, magazines and business services.

Bertelsmann is an unlisted and capital market-oriented company, which remains primarily controlled by the Mohn family.

Since 2016, major divisions of Bertelsmann are RTL Group, Penguin Random House, Gruner + Jahr, BMG, Arvato, Bertelsmann Printing Group, Bertelsmann Education Group and Bertelsmann Investments.

Mass media Confidence: 71% Arrow up

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.

Business Confidence: 66% Arrow
Information Confidence: 64% Arrow
Journalism Confidence: 63% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on bertelsmann.com

TRAFFIC

This website is ranked #320.701 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bertelsmann.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (33.7%)
  • Flaf icon for other countryOthers (66.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #166.517

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bertelsmann.com looks like on a mobile device such as an iPhone.

Tablet
How bertelsmann.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 32% #f0f0f0
  • 6% #f0f0ff
  • 4% #305080
  • 3% #f0ffff
  • 3% #a0b0c0
  • 2% #e0e0f0
  • 2% #406080
  • 1% #8090b0
  • 1% #fffff0
  • 1% #7090b0
  • 1% #6080a0

Text/code ratio

bertelsmann.com's text/code ratio is 5.19%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.19%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 12
  • <H4> 10
  • <H5> 4
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Facts and figures – employees
Facts and figures – revenues
Facts and figures – operating ebıtda
Facts and figures – group profit
Bertelsmann business podcast - creativity and entrepreneurship
<H4>
4th level heading
Thomas rabe signs climate protection appeal
Benedikt dalkmann appointed as new cfo of bertelsmann education group
Bertelsmann business podcast with penguin random house u.s. boss madeline mcıntosh
Bertelsmann’s growth and digital businesses deliver revenue ıncrease after nine months of 2019
Bertelsmann continues on growth course, achieves record first-half result for 2019
<H5>
5th level heading
Services
Contact
More bertelsmann
Bertelsmann network
Alt attributes Arrow up

We found 76 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 29 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on bertelsmann.com /media/layout/images/share-icon_social_media_share_icon_googleplus.jpg 1
Image with missing alt attribute found on bertelsmann.com /media/layout/images/logos/header/logo-bertelsmann.png_header_logo_gt_1200_grid.png 2
Image with missing alt attribute found on bertelsmann.com /media/news-und-media/bilder-news-und-pms/191203-paris-statement/191203-climate-paris-rabe_teaser_2_... 1
Image with missing alt attribute found on bertelsmann.com /media/news-und-media/bilder-news-und-pms/191203-paris-statement/191203-climate-paris-rabe_teaser_2_... 1
Image with missing alt attribute found on bertelsmann.com /media/news-und-media/bilder-news-und-pms/dalkmann-benedikt-1600x900px_teaser_2_3_gt_1200_grid.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on bertelsmann.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 281
  • Likes 12
  • Shares 249
  • Comments 20

DOMAIN REGISTRAR

Domain Registrar ASCIO TECHNOLOGIES, INC
Registration Date 07/28/1995 29 years, 3 months, 23 days ago
Last Modified 07/28/2019 5 years, 3 months, 23 days ago
Expiration Date 07/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.arvato-systems.de 84.17.168.68 Flag for GermanyGermany
ns2.arvato-systems.de 109.235.143.148 Flag for GermanyGermany
dns009.arvato-systems.de 193.189.249.157 Flag for GermanyGermany

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • DTS Systeme GmbH
  • IP Address
  • 84.201.97.90
  • Country
  • Flag for GermanyGermany
  • Region
  • Hesse , Frankfurt am Main
  • Latitude and Longitude
  • 50.1109 : 8.68213
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