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Whois & Analysis for bestfoods.com

Nov 25, 2019 4:30 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Unilever Plc
• Address
Unilever House
• City
London
• Zip Code
EC4Y 0DY
• State
London
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bestfoods.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Unilever Plc See more
• Category
Hobbies & Interests  >  Sci-Fi & Fantasy
• Online since
August 28, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 2 days
• Alexa Rank
#589.844, bestfoods.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on April 30, 2020.
Title Tag
Best Foods - Mayonnaise, Dressings, Spreads, & Recipes
Length: 58 (recommended: 10 to 70)
Meta Description
Welcome to Hellmann's! Explore our wide range of mayonnaises, dressings and spreads, find a new recipe, or learn about our story and values.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Best Foods - Mayonnaise, Dressings, Spreads, & Recipes

https://bestfoods.com

Welcome to Hellmann's! Explore our wide range of mayonnaises, dressings and spreads, find a new recipe, or learn about our story and values.

Mobile Version

https://bestfoods.com

Best Foods - Mayonnaise, Dressings, Spreads, & Recipes

Welcome to Hellmann's! Explore our wide range of mayonnaises, dressings and spreads, find a new recipe, or learn about our story a...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bestfoods.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mayonnaise Confidence: 86% Arrow up

Mayonnaise (or in AmE also, and often abbreviated as mayo) is a thick, creamy dressing often used as a condiment.

It is a stable emulsion of oil, egg yolk, and either vinegar or lemon juice, with many options for embellishment with other herbs and spices.

Proteins and lecithin in the egg yolk serve as emulsifiers in both mayonnaise and hollandaise sauce.

Commercial are available for vegans and others who want to avoid animal products and cholesterol, or who are allergic to eggs.

Hellmann's and Best Foods Confidence: 79% Arrow up

Hellmann's and Best Foods are brand names that are used for the same line of mayonnaise and other food products.

The Hellmann's brand is sold in the United States east of the Rocky Mountains, and also in Latin America, Europe, Australia, the Middle East and Canada.

The Best Foods brand is sold in the United States west of the Rocky Mountains, and also in Asia, Australia, and New Zealand.

Salad Confidence: 70% Arrow up

A salad is a dish consisting of a mixture of small pieces of food, which may be mixed with a sauce or salad dressing.

They are typically served cold, although some, such as south German potato salad, are served warm.

Salads may contain vegetables, fruits, cheese, cooked meat, eggs, grains and nuts.

Recipe Confidence: 62% Arrow

WEBSITE SPEED

bestfoods.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

30%

bestfoods.com is faster than approximately 30 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #589.844 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bestfoods.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (86.2%)
  • Flaf icon for other countryOthers (13.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #186.799

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bestfoods.com looks like on a mobile device such as an iPhone.

Tablet
How bestfoods.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #fff0e0
  • 8% #f0f0f0
  • 5% #e0f0f0
  • 3% #204060
  • 2% #f0e0d0
  • 2% #e0e0c0
  • 2% #004070
  • 2% #fffff0
  • 2% #e0d0b0
  • 1% #f0f0e0
  • 1% #8090a0
  • 1% #306070

Text/code ratio

bestfoods.com's text/code ratio is 0.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 6
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
ı'm looking for...
See what we're up to
Our products
Try it out in our recipes
<H3>
3rd level heading
Home home
We could not find any recipes meeting your search criteria.
'tas-tea' fruit salad
1-2-3 savory potato salad
5 spice pork belly strangewich
<H4>
4th level heading
How about one of these?
Alt attributes Arrow up

We found 22 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on bestfoods.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/28/1995 28 years, 8 months, 2 days ago
Last Modified 08/23/2019 4 years, 8 months, 7 days ago
Expiration Date 08/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns91.unilever.com 194.60.108.80 Flag for United KingdomUnited Kingdom
dns02.unilever.com 204.110.160.192 Flag for United StatesUnited States
dns04.unilever.com 194.60.109.74 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.208.45.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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