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SEO Report for bitly.com

December 21, 2019 4:17 PM
Desktop screen Desktop screenshot for bitly.com

SEO SCORE

Favicon for bitly.combitly.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Marketing  >  Business
• Online since
November 12, 2003 (explore Wayback Machine)
• Age
16 years, 8 months, 26 days
• Alexa Rank
#609, bitly.com is in the world's top 1.000 websites!

FREE FORM BUILDER

Representation of an online Form

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from August 27, 2018 to September 8, 2020.
Title Tag
Bitly | URL Shortener, Custom Links & Link Management
Length: 57 (recommended: 10 to 70)
Meta Description
Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features like custom, branded domains. Try Bitly for free.
Length: 213 (recommended: 50 to 160)
Google preview
Desktop Version

Bitly | URL Shortener, Custom Links & Link Management

https://bitly.com

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features l...

Mobile Version

Favicon for bitly.com https://bitly.com

Bitly | URL Shortener, Custom Links & Link Management

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiati...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bitly.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
URL shortening Confidence: 88% Arrow up

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page.

This is achieved by using a redirect which links to the web page that has a long URL.

For example, the URL "" can be shortened to "", and the URL "" can be shortened to "".

Often the redirect domain name is shorter than the original one.

A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.

Bitly Confidence: 88% Arrow up

Bitly is a link management platform.

The company Bitly, Inc. was established in 2008.

It is privately held and based in New York City.

Bitly shortens 600 million links per month, for use in social networking, SMS, and email.

Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

WEBSITE SPEED

bitly.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

24%

bitly.com is faster than approximately 24 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #609 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bitly.com

Daily visitors by country

  • bitly.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (23.8%)
  • Flag for EgyptEgypt (3.4%)
  • Flag for United States of AmericaUnited States of America (15.6%)
  • Flaf icon for other countryOthers (57.2%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #291
Flag for Viet NamViet Nam #658
Flag for IndiaIndia #300
Flag for IndonesiaIndonesia #963
Flag for EgyptEgypt #306

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bitly.com looks like on a mobile device such as an iPhone.

Tablet
How bitly.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #ffffff
  • 13% #f0f0f0
  • 7% #2080b0
  • 6% #101030
  • 4% #e0f0f0
  • 2% #f0f0ff
  • 2% #4090c0
  • 1% #e0e0f0
  • 1% #f0ffff
  • 1% #204080
  • 1% #303050
  • 1% #3060d0

Text/code ratio

bitly.com's text/code ratio is 6.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 3
  • <H4> 8
  • <H5> 4
  • <H6> 0
<H1>
Top level heading
Powerful, recognizable links
<H2>
2nd level heading
Pick a plan, secure a free custom domain and start sharing branded links.
<H3>
3rd level heading
Grow your brand with every click
The most recognized brands in the world love bitly
Take your links to a new level
<H4>
4th level heading
Branded links can drive a 34% higher click-through versus non-branded links, meaning they help get more eyeballs on your brand and its content.
Why bitly?
Company (2)
Solutions
Features
<H5>
5th level heading
Want to customize, share, and track your links?
─▒nspire trust
Boost results
Gain control
Alt attributes Arrow up

We found 39 images on this website.
23 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on bitly.com https://docrdsfx76ssb.cloudfront.net/static/1576784858/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.com https://docrdsfx76ssb.cloudfront.net/static/1576784858/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.com https://docrdsfx76ssb.cloudfront.net/static/1576784858/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.com https://docrdsfx76ssb.cloudfront.net/static/1576784858/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.com https://docrdsfx76ssb.cloudfront.net/static/1576784858/pages/wp-content/uploads/2019/03/feather-icon... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on bitly.com. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 1.645.489
  • Likes 526.593
  • Shares 744.974
  • Comments 373.922
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 11/12/2003 16 years, 8 months, 26 days ago
Last Modified 11/12/2019 8 months, 25 days ago
Expiration Date 11/12/2020 3 months, 10 days from now
Nameservers Arrow up
Host IP Address Country
ns-cloud-b1.googledomains.com 216.239.32.107 Flag for United StatesUnited States
ns-880.awsdns-46.net 205.251.195.112 Flag for United StatesUnited States
ns-cloud-b2.googledomains.com 216.239.34.107 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Bitly Inc
  • IP Address
  • 67.199.248.15
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7399 : -73.9905

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