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Whois & Analysis for blackanddecker.com

Dec 9, 2019 6:33 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Stanley Black & Decker, Inc.
• Address
1000 Stanley Drive,
• City
New Britain
• Zip Code
06053
• State
CT
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for blackanddecker.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Stanley Black & Decker, Inc. See more
• Category
Home & Garden  >  Landscaping
• Online since
October 2, 1995 Explore Wayback Machine
• Age
29 years, 1 month, 4 days
• Alexa Rank
#116.511, blackanddecker.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 27, 2020.
Title Tag
Power Tools, Lawn and Garden, Accessories | BLACK+DECKER | BLACK+DECKER
Length: 71 (recommended: 10 to 70)
Meta Description
Our innovative power tools and accessories, lawn and garden tools, cleaning equipment, and appliances make completing projects easier than ever.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

Power Tools, Lawn and Garden, Accessories | BLACK+DECKER | BLACK+DECKE...

https://blackanddecker.com

Our innovative power tools and accessories, lawn and garden tools, cleaning equipment, and appliances make completing projects easier than ever.

Mobile Version

https://blackanddecker.com

Power Tools, Lawn and Garden, Accessories | BLACK+DECKER | BLACK+DECKE...

Our innovative power tools and accessories, lawn and garden tools, cleaning equipment, and appliances make completing projects eas...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,minimum-scale=1.0,maximum-scale=1.0,initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by blackanddecker.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Black & Decker Confidence: 83% Arrow up

Black & Decker Corporation is an American manufacturer of power tools, accessories, hardware, home improvement products and technology based fastening systems headquartered in Towson, Maryland.

On March 12, 2010, Black & Decker merged with Stanley Works to become Stanley Black & Decker.

It remains as a wholly owned subsidiary of that company.

Tool Confidence: 75% Arrow up

A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process.

Tool use by humans dates back millions of years, and other animals are also known to employ simple tools.

Power tool Confidence: 73% Arrow up

A power tool is a tool that is actuated by an additional power source and mechanism other than the solely manual labour used with hand tools.

The most common types of power tools use electric motors.

Internal combustion engines and compressed air are also commonly used.

Other power sources include steam engines, direct burning of fuels and propellants, or even natural power sources like wind or moving water.

Tools directly driven by animal power are not generally considered power tools.

Garden tool Confidence: 72% Arrow up

A garden tool is any one of many tools made for gardens and gardening and overlaps with the range of tools made for agriculture and horticulture.

Garden tools can also be hand tools and power tools.

Home appliance Confidence: 72% Arrow up

Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooling/heating, cooking or cleaning.

Home appliances can be classified into:

WEBSITE SPEED

blackanddecker.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3s

This domain loads at the median speed of 3 seconds.

Speed Percentile

22%

blackanddecker.com is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #116.511 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • blackanddecker.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (64.8%)
  • Flag for IndiaIndia (6.8%)
  • Flaf icon for other countryOthers (28.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #34.387
Flag for IndiaIndia #124.695

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How blackanddecker.com looks like on a mobile device such as an iPhone.

Tablet
How blackanddecker.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #d0d0d0
  • 29% #e0e0e0
  • 9% #f0f0f0
  • 2% #f0c0b0
  • 2% #ffffff
  • 1% #e0d0d0
  • 1% #e05020
  • 0% #c06040
  • 0% #fffff0
  • 0% #e0a090
  • 0% #f0ffff
  • 0% #503030

Text/code ratio

blackanddecker.com's text/code ratio is 2.35%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.35%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 22
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The difference is extreme
<H2>
2nd level heading
Nearby retailer
Live chat
Contact us
Connect with us
Products
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Quick links
Account sign in
Why join?
Power tools
Lawn + garden
Alt attributes Arrow up

We found 20 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on blackanddecker.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.086
  • Likes 2
  • Shares 3.084
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 10/02/1995 29 years, 1 month, 4 days ago
Last Modified 02/11/2019 5 years, 8 months, 27 days ago
Expiration Date 10/01/2020 Expired
Nameservers Arrow up
Host IP Address Country
a5-64.akam.net 95.100.168.64 Flag for BelgiumBelgium
a6-65.akam.net 23.211.133.65 Flag for United StatesUnited States
a9-67.akam.net 184.85.248.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.217.241.206
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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