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SEO Report for bluecross.ca

January 13, 2020 5:24 AM
Desktop screen Desktop screenshot for bluecross.ca

SEO SCORE

Favicon for bluecross.cabluecross.ca
52

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Personal Finance  >  Insurance
• Online since
October 27, 2000 (explore Wayback Machine)
• Age
19 years, 7 months, 6 days
• Alexa Rank
#38.473, bluecross.ca is in the world's top 50.000 websites!
• Owner
Canadian Association of Blue Cross Plans (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Blue Cross Canada - Welcome to Blue Cross Canada
Length: 48 (recommended: 10 to 70)
Meta Description
For more than 70 years the Blue Cross® name in Canada has stood for affordable, quality supplementary individual health and travel insurance coverage, as well as group benefits and group life insurance, delivered with trustworthy and personalized service.
Length: 258 (recommended: 50 to 160)
Google preview
Desktop Version

Blue Cross Canada - Welcome to Blue Cross Canada

http://bluecross.ca

For more than 70 years the Blue Cross® name in Canada has stood for affordable, quality supplementary individual health and travel insurance coverage, as well as gr...

Mobile Version

Favicon for bluecross.ca http://bluecross.ca

Blue Cross Canada - Welcome to Blue Cross Canada

For more than 70 years the Blue Cross® name in Canada has stood for affordable, quality supplementary individual health and trave...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bluecross.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blue Cross Canada Confidence: 88% Arrow up

The Canadian Association of Blue Cross Plans (CABCP) is an association of 7 regional not-for-profit health and travel insurance providers in Canada.

The first Blue Cross Plan was offered to residents of Manitoba in 1939.

The association is headquartered in Etobicoke, Ontario.

Travel insurance Confidence: 78% Arrow up

Travel insurance is insurance that is intended to cover medical expenses, trip cancellation, lost luggage, flight accident and other losses incurred while traveling, either internationally or domestically.

Life insurance Confidence: 74% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Health insurance Confidence: 71% Arrow up

Health insurance is insurance against the risk of incurring medical expenses among individuals.

By estimating the overall risk of health care and health system expenses, among a targeted group, an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is available to pay for the health care benefits specified in the insurance agreement.

The benefit is administered by a central organization such as a government agency, private business, or not-for-profit entity.

According to the Health Insurance Association of America, health insurance is defined as "coverage that provides for the payments of benefits as a result of sickness or injury.

It includes insurance for losses from accident, medical expense, disability, or accidental death and dismemberment" (pg.

225).

Employee benefits Confidence: 67% Arrow

WEBSITE SPEED

bluecross.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

77%

bluecross.ca is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #38.473 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bluecross.ca

Daily visitors by country

  • bluecross.ca daily visitors distribution - Total: 1 country
  • Flag for CanadaCanada (95.1%)
  • Flaf icon for other countryOthers (4.9%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #651

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bluecross.ca looks like on a mobile device such as an iPhone.

Tablet
How bluecross.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #ffffff
  • 15% #60d0f0
  • 12% #f0f0f0
  • 4% #f0ffff
  • 4% #c0e0f0
  • 4% #50b0e0
  • 2% #60a0b0
  • 2% #60c060
  • 2% #90d090
  • 2% #50b050
  • 2% #80c080
  • 2% #d0f0f0

Text/code ratio

bluecross.ca's text/code ratio is 12.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 15
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Enjoy the benefits of good health
What type of product are you looking for? (6)
Welcome to blue cross canada
Blue cross coverage (2)
Blue advantage program (2)
<H3>
3rd level heading
Start by selecting your region
ındividual health and travel plans (2)
Group life and health plans (2)
Travel insurance plans (4)
Life and health insurance plans (4)
Alt attributes Arrow up

We found 10 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on bluecross.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 289
  • Likes 27
  • Shares 154
  • Comments 108
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WEBNAMES.CA INC.
Registration Date 10/27/2000 19 years, 7 months, 6 days ago
Last Modified 11/13/2019 6 months, 19 days ago
Nameservers Arrow up
Host IP Address Country
dns1.cidc.telus.com 216.123.224.131 Flag for CanadaCanada
dns2.cidc.telus.com 66.203.199.203 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • InternetNamesForBusiness.com
  • IP Address
  • 216.251.32.98
  • Country
  • Flag for CanadaCanada
  • Region
  • British Columbia , Victoria
  • Latitude and Longitude
  • 48.4583 : -123.3325

OWNER

The owner's whois contact information is public.
Name
Canadian Association of Blue Cross Plans
Address
185 The West Mall, Suite 1200
City
Toronto
Zip
M9C5P1
State
ON
Country Code
CA
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