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Whois & Analysis for bluenile.com

Nov 30, 2019 9:39 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Blue Nile, INC
• Organization
Blue Nile, Inc.
• Address
411 First Ave S, Suite 700
• City
Seattle
• Zip Code
98104
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bluenile.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Blue Nile, Inc. See more
• Category
Style & Fashion  >  Jewelry
• Online since
March 26, 1997 Explore Wayback Machine
• Age
27 years, 1 month
• Alexa Rank
#15.163, bluenile.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on October 28, 2021.
Title Tag
Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Jewellery
Length: 79 (recommended: 10 to 70)
Meta Description
Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality fine jewellery. Free Shipping and Free Returns.
Length: 178 (recommended: 50 to 160)
Google preview
Desktop Version

Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Je...

https://bluenile.com

Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality fine jewellery. Free Shipping and...

Mobile Version

https://bluenile.com

Blue Nile: Diamond Jewellers – Engagement, Wedding Rings & Fine Je...

Blue Nile is the world's leading diamond jeweller online for engagement and wedding rings. Expect lower markups and higher quality...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimal-ui

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bluenile.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blue Nile Confidence: 87% Arrow up

The Blue Nile (transliterated: Ê¿Abbay but pronounced Abbai) is a river originating at Lake Tana in Ethiopia.

With the White Nile, the river becomes one of the two major tributaries of the Nile.

The upper course of the river is called the Abbay in Ethiopia, where many regard it as holy.

Some Ethiopians have long identified the Blue Nile as the River Gihon mentioned as flowing out of the Garden of Eden, in Genesis 2.

Jewellery Confidence: 73% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Diamond Confidence: 72% Arrow up

Diamond (or) is a metastable allotrope of carbon, where the carbon atoms are arranged in a variation of the face-centered cubic crystal structure called a diamond lattice.

Diamond is less stable than graphite, but the conversion rate from diamond to graphite is negligible at standard conditions.

Diamond is renowned as a material with superlative physical qualities, most of which originate from the strong covalent bonding between its atoms.

In particular, diamond has the highest hardness and thermal conductivity of any bulk material.

Those properties determine the major industrial application of diamond in cutting and polishing tools and the scientific applications in diamond knives and diamond anvil cells.

Wedding ring Confidence: 68% Arrow

WEBSITE SPEED

bluenile.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

bluenile.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #15.163 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bluenile.com daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (11.8%)
  • Flag for United States of AmericaUnited States of America (54.5%)
  • Flag for Hong KongHong Kong (3.4%)
  • Flag for CanadaCanada (5.1%)
  • Flag for JapanJapan (8.5%)
  • Flaf icon for other countryOthers (16.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #9.126
Flag for IsraelIsrael #7.496
Flag for TaiwanTaiwan #9.508
Flag for PakistanPakistan #31.746
Flag for United States of AmericaUnited States of America #4.177

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bluenile.com looks like on a mobile device such as an iPhone.

Tablet
How bluenile.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 38% #000010
  • 9% #f0f0f0
  • 5% #001030
  • 4% #802040
  • 1% #000000
  • 1% #002050
  • 1% #a06070
  • 1% #102060
  • 1% #fff0ff
  • 0% #a04060
  • 0% #f0f0ff

Text/code ratio

bluenile.com's text/code ratio is 4.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 4
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Black friday 50% off
<H2>
2nd level heading
Search fordiamonds (all 10 diamond shapes) diamond shapes: 10 choices available
Explore blue nıle
Gift guide
Build your own ring®
Recently purchased engagement rıngs
<H3>
3rd level heading
Maxımum sparkle
Handcrafted qualıty
Expert advıce 24/7
150,000+ dıamonds
<H4>
4th level heading
Product selection may have changed due to availability
Alt attributes Arrow up

We found 53 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on bluenile.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.423
  • Likes 1.959
  • Shares 5.860
  • Comments 604

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/26/1997 27 years, 1 month ago
Last Modified 11/22/2019 4 years, 5 months, 5 days ago
Expiration Date 11/22/2029 5 years, 7 months, 1 day from now
Nameservers Arrow up
Host IP Address Country
edns2.ultradns.biz 204.74.67.2 Flag for United StatesUnited States
edns2.ultradns.org 204.74.111.2 Flag for United StatesUnited States
edns2.ultradns.net 204.74.110.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Level 3
  • IP Address
  • 209.247.86.200
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Seattle
  • Latitude and Longitude
  • 47.5988 : -122.335
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