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SEO Report for bmw.de

December 25, 2019 9:00 AM
Desktop screen Desktop screenshot for bmw.de

SEO SCORE

Favicon for bmw.debmw.de
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Automotive
• Alexa Rank
#15.827, bmw.de is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from November 27, 2019 to November 27, 2020.
Title Tag
BMW Deutschland
Length: 15 (recommended: 10 to 70)
Meta Description
Die offizielle Website von BMW Deutschland: BMW Automobile, Services, Technologien - und alles zum Thema Fahrfreude.
Length: 116 (recommended: 50 to 160)
Google preview
Desktop Version

BMW Deutschland

https://bmw.de

Die offizielle Website von BMW Deutschland: BMW Automobile, Services, Technologien - und alles zum Thema Fahrfreude.

Mobile Version

Favicon for bmw.de https://bmw.de

BMW Deutschland

Die offizielle Website von BMW Deutschland: BMW Automobile, Services, Technologien - und alles zum Thema Fahrfreude.

Encoding
No language/character encoding is specified
Hreflang Tags
Alternate URL Hreflang
https://www.bmw.de/de/home.html de
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bmw.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
BMW Confidence: 82% Arrow up

Die Bayerische Motoren Werke Aktiengesellschaft (BMW AG) ist die Muttergesellschaft der BMW Group, eines weltweit operierenden deutschen Automobil- und Motorradherstellers mit Sitz in München.

Die Produktpalette umfasst die Automobil- und Motorrad-Marke BMW, die Automarken Mini und Rolls-Royce sowie die BMW-Submarken BMW M und BMW i.

Deutschland Confidence: 64% Arrow up

(Vollform: Bundesrepublik Deutschland) ist ein föderal verfasster Staat in Mitteleuropa, der aus den 16 deutschen Ländern besteht.

Die Bundesrepublik ist ein freiheitlich-demokratischer Rechtsstaat und stellt die jüngste Ausprägung des deutschen Nationalstaates dar.

Mit rund 82,8 Millionen Einwohnern (31.

Dezember 2016) zählt Deutschland zu den dicht besiedelten Flächenstaaten.

Automobil Confidence: 62% Arrow

WEBSITE SPEED

bmw.de website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

bmw.de is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #15.827 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bmw.de

Daily visitors by country

  • bmw.de daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (19.8%)
  • Flag for CanadaCanada (13.9%)
  • Flaf icon for other countryOthers (66.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #161.704
Flag for United States of AmericaUnited States of America #21.730
Flag for Saudi ArabiaSaudi Arabia #6.343
Flag for SerbiaSerbia #5.074
Flag for CanadaCanada #16.056

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bmw.de looks like on a mobile device such as an iPhone.

Tablet
How bmw.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 21% #f0f0f0
  • 14% #203040
  • 8% #202030
  • 7% #101020
  • 2% #004080
  • 2% #105060
  • 2% #003060
  • 1% #006060
  • 1% #2060c0
  • 1% #608090
  • 1% #b0a090

Text/code ratio

bmw.de's text/code ratio is 4.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 28
  • <H3> 8
  • <H4> 84
  • <H5> 86
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Cookıes auf bmw.de. (2)
Vıelen dank für ıhr vertrauen.
Für weıtere nutzung bıtte browser-eınstellungen Ändern.
The m2 cs* (4)
The 5 (4)
<H3>
3rd level heading
Der neue bmw 1er schon ab 299,00 euro ım monat* (2)
Der neue bmw 3er tourıng (2)
Der neue bmw x1 (2)
H5vco settings
Requests settings
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Bmw 1er
Bmw 1er m automobil (2)
Bmw 2er coupé
Bmw 2er coupé m automobile (2)
Bmw 2er cabrio
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Javascript not activated
Optimales online-erlebnis
Kontinuierliche verbesserung von funktion und performance der website
Anzeige der relevantesten ınhalte
Maßgeschneiderte angebote, die zu ıhren ınteressen passen
Alt attributes Arrow up

We found 104 images on this website.
90 ALT attributes are missing on your image tags. The issue affects 64 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on bmw.de https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfvrZ... 2
Image with missing alt attribute found on bmw.de https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYf6Jp... 2
Image with missing alt attribute found on bmw.de https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfGKD... 2
Image with missing alt attribute found on bmw.de https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfyIs... 1
Image with missing alt attribute found on bmw.de https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfyIs... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 90 images on bmw.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.869
  • Likes 182
  • Shares 4.655
  • Comments 32
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • BMW
  • IP Address
  • 160.46.226.165
  • Country
  • Flag for GermanyGermany
  • Region
  • Bavaria , Munich
  • Latitude and Longitude
  • 48.1351 : 11.582

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