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SEO Report for bmw.es

January 12, 2020 7:37 PM
Desktop screen Desktop screenshot for bmw.es

SEO SCORE

Favicon for bmw.esbmw.es
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Category
Automotive
• Alexa Rank
#147.589, bmw.es is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from November 27, 2019 to November 27, 2020.
Title Tag
BMW España - Web Oficial
Length: 25 (recommended: 10 to 70)
Meta Description
Bienvenido a BMW España, la pasión de conducir hecha realidad. Conoce nuestros exclusivos modelos que han marcado la diferencia durante la historia del automóvil y que crean las líneas a seguir hacia el futuro. Entra y descubre las características e innovaciones tecnológicas que nos hacen únicos.
Length: 304 (recommended: 50 to 160)
Google preview
Desktop Version

BMW España - Web Oficial

https://bmw.es

Bienvenido a BMW España, la pasión de conducir hecha realidad. Conoce nuestros exclusivos modelos que han marcado la diferencia durante la historia del automóvil y q...

Mobile Version

Favicon for bmw.es https://bmw.es

BMW España - Web Oficial

Bienvenido a BMW España, la pasión de conducir hecha realidad. Conoce nuestros exclusivos modelos que han marcado la diferencia du...

Encoding
No language/character encoding is specified
Hreflang Tags
Alternate URL Hreflang
https://www.bmw.es/es/home.html es
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bmw.es.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
España Confidence: 81% Arrow up

España, también denominado Reino de España,{#tag:ref|La Constitución no hace referencia explícita a la oficialidad de ningún nombre, empleando en su articulado el término España —«España se constituye en un Estado social y democrático de Derecho [...]» (artículo 1.1)— para hacer referencia al país.

Reino de España es también una denominación legal, empleada oficialmente como nombre protocolario, en todos los tratados y convenios internacionales, ciertos documentos públicos siendo el cuarto país más extenso del continente, tras Rusia, Ucrania y Francia.

Con una altitud media de 650 metros sobre el nivel del mar es uno de los países más montañosos de Europa.

Su población es de 46 468 102 habitantes (2016).

BMW Confidence: 79% Arrow up

BMW (siglas en alemán de: Bayerische Motoren Werke, «Fábricas bávaras de motores») es un fabricante alemán de automóviles de gama alta y motocicletas, cuya sede se encuentra en Múnich.

Sus subsidiarias son Rolls-Royce, Mini y BMW Bank.

BMW es el líder mundial en ventas entre los fabricantes de gama alta, compite principalmente con Audi, Lexus y Mercedes-Benz, entre otros vehículos de gama alta.

Historia del automóvil Confidence: 76% Arrow up

La historia del automóvil empieza con los vehículos autopropulsados por vapor del siglo XVIII.

En 1885 se crea el primer vehículo automóvil por motor de combustión interna con gasolina.

Se divide en una serie de etapas marcadas por los principales hitos tecnológicos.

WEBSITE SPEED

bmw.es website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

23%

bmw.es is faster than approximately 23 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #147.589 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bmw.es

Daily visitors by country

  • bmw.es daily visitors distribution - Total: 1 country
  • Flag for SpainSpain (82.1%)
  • Flaf icon for other countryOthers (17.9%)

Traffic country ranks

Country Rank
Flag for SpainSpain #3.292

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bmw.es looks like on a mobile device such as an iPhone.

Tablet
How bmw.es looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 24% #f0f0f0
  • 12% #404050
  • 8% #303040
  • 6% #000000
  • 5% #505060
  • 3% #c0c0d0
  • 1% #e090b0
  • 1% #b09050
  • 1% #501020
  • 1% #2060d0
  • 1% #a05070

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 8
  • <H4> 70
  • <H5> 71
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Cookies en bmw.es. (2)
Gracias por tu confianza
Cambia la configuración de tu navegador para continuar.
The 2 (2)
Nunca ser uno mÁs. (2)
<H3>
3rd level heading
Black shadow edıtıon (2)
Nuevo bmw serıe 1 (2)
Nuevo bmw x3 m (2)
H5vco settings
Requests settings
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Nuevo bmw serie 1
Bmw m135i xdrive (2)
Bmw serie 2 coupé
Nuevo bmw serie 2 gran coupé
Bmw serie 2 cabrio
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Javascript not activated
Obtienes la experiencia online óptima.
La funcionalidad y rendimiento del sitio web se pueden mejorar de forma continuada
Podemos mostrarte el contenido más relevante
Podemos presentarte ofertas adaptadas a tus intereses.
Alt attributes Arrow up

We found 87 images on this website.
74 ALT attributes are missing on your image tags. The issue affects 60 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on bmw.es https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2krlROWUmgXASRC... 2
Image with missing alt attribute found on bmw.es https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2krlROWUmgXASRC... 2
Image with missing alt attribute found on bmw.es https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2krlROWUmgXASRC... 2
Image with missing alt attribute found on bmw.es https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfyIs... 1
Image with missing alt attribute found on bmw.es https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfyIs... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 74 images on bmw.es. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.942
  • Likes 4.021
  • Shares 1.607
  • Comments 314
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • BMW
  • IP Address
  • 160.46.226.165
  • Country
  • Flag for GermanyGermany
  • Region
  • Bavaria , Munich
  • Latitude and Longitude
  • 48.1497 : 11.585

AUTOMOTIVE COMPETITORS IN GERMANY

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