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SEO Report for bmw.nl

December 4, 2019 8:41 PM
Desktop screen Desktop screenshot for bmw.nl

SEO SCORE

Favicon for bmw.nlbmw.nl
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Automotive  >  Shopping
• Online since
November 26, 1995 (explore Wayback Machine)
• Alexa Rank
#677.531, bmw.nl is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from November 27, 2019 to November 27, 2020.
Title Tag
BMW Nederland - Officiële website van BMW Nederland - BMW.nl
Length: 61 (recommended: 10 to 70)
Meta Description
Bezoek de officiële website van BMW Nederland nu en vind alle informatie over BMW modellen, diensten, zekerheden en BMW lifestyle.
Length: 131 (recommended: 50 to 160)
Google preview
Desktop Version

BMW Nederland - Officiële website van BMW Nederland - BMW.nl

https://bmw.nl

Bezoek de officiële website van BMW Nederland nu en vind alle informatie over BMW modellen, diensten, zekerheden en BMW lifestyle.

Mobile Version

Favicon for bmw.nl https://bmw.nl

BMW Nederland - Officiële website van BMW Nederland - BMW.nl

Bezoek de officiële website van BMW Nederland nu en vind alle informatie over BMW modellen, diensten, zekerheden en BMW lifestyle.

Encoding
No language/character encoding is specified
Hreflang Tags
Alternate URL Hreflang
https://www.bmw.nl/nl/home.html nl
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bmw.nl.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

bmw.nl website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

59%

bmw.nl is faster than approximately 59 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #677.531 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bmw.nl

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bmw.nl looks like on a mobile device such as an iPhone.

Tablet
How bmw.nl looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #c0c0c0
  • 17% #101020
  • 14% #d0d0d0
  • 11% #e0e0e0
  • 10% #404040
  • 8% #ffffff
  • 7% #506060
  • 6% #b0b0b0
  • 2% #2060d0
  • 1% #3060b0
  • 1% #000000
  • 1% #f0f0f0

Text/code ratio

bmw.nl's text/code ratio is 2.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 24
  • <H3> 12
  • <H4> 68
  • <H5> 67
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Cookies op bmw.nl (2)
Hartelijk dank. veel plezier op bmw.nl
Verander de instellingen van uw browser om verder te gaan.
De nıeuwe bmw 1 serıe. (4)
Bmw maakt leasen i-ready. (4)
<H3>
3rd level heading
Prıvate lease vanaf € 425,- p/mnd. nu ın de showroom. (4)
Vrıj overstappen naar elektrısch zodra u er klaar voor bent. (4)
De bmw i3 nu snel leverbaar. (2)
H5vco settings
Requests settings
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Bmw 1 serie
Bmw m135i xdrive (2)
Bmw 2 serie coupé
Bmw 2 serie cabrio
Bmw 2 serie gran coupé
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
Javascript not activated
De beste online ervaring
Functionaliteit en prestaties van de website worden continu verbeterd
De meest relevante content
Toegang tot alle content en applicaties
Alt attributes Arrow up

We found 83 images on this website.
72 ALT attributes are missing on your image tags. The issue affects 61 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on bmw.nl https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYf6J7... 2
Image with missing alt attribute found on bmw.nl https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfVVD... 2
Image with missing alt attribute found on bmw.nl https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfaI8... 2
Image with missing alt attribute found on bmw.nl https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfvSs... 1
Image with missing alt attribute found on bmw.nl https://cosystatic.bmwgroup.com/bmwweb/cosySec?COSY-EU-100-7331cqgv2Z7d%25i02uCaY3MuO2kOHUtWPfbYfyIs... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 72 images on bmw.nl. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.364
  • Likes 36
  • Shares 1.311
  • Comments 17
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Nameservers Arrow up
Host IP Address Country
auth60.ns.nl.uu.net 193.67.79.134 Flag for NetherlandsNetherlands
ns.nl.net 193.78.240.1 Flag for NetherlandsNetherlands

SERVER

Server map
  • Service Provider (ISP)
  • BMW
  • IP Address
  • 160.46.226.165
  • Country
  • Flag for GermanyGermany
  • Region
  • Bavaria , Munich
  • Latitude and Longitude
  • 48.1351 : 11.582

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