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Whois & Analysis for bnsf.com

Jan 12, 2020 9:23 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
BNSF Hostmaster
• Organization
BNSF Railway Company
• City
Fort Worth
• Zip Code
76161
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bnsf.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
BNSF Railway Company See more
• Category
Business  >  Logistics
• Online since
December 6, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 5 days
• Alexa Rank
#116.914, bnsf.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 6, 2020.
Title Tag
BNSF Railway
Length: 12 (recommended: 10 to 70)
Meta Description
BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

BNSF Railway

https://bnsf.com

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.

Mobile Version

https://bnsf.com

BNSF Railway

BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thir...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport target-densitydpi=device-dpi, width=device-width, initial-scale=1, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bnsf.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
BNSF Railway Confidence: 89% Arrow up

The BNSF Railway is one of the largest freight railroad networks in North America, second to the Union Pacific Railroad (UP) (its primary competitor for Western U.S. freight), and is one of seven North American Class I railroads.

It has 44,000 employees, of track in 28 states, and over 8,000 locomotives.

It has three transcontinental routes that provide rail links between the western and eastern United States.

BNSF trains traveled over 169 million miles (272 million km) in 2010, more than any other North American railroad.

The BNSF and UP have a duopoly on all transcontinental freight rail lines in the Western U.S. and share trackage rights over thousands of miles of track.

North America Confidence: 73% Arrow up

North America is a continent entirely within the Northern Hemisphere and almost all within the Western Hemisphere.

It can also be considered a northern subcontinent of the Americas.

It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the west and south by the Pacific Ocean, and to the southeast by South America and the Caribbean Sea.

United States Confidence: 72% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Rail freight transport Confidence: 69% Arrow up

Rail freight transport is the use of railroads and trains to transport cargo as opposed to human passengers.

WEBSITE SPEED

bnsf.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

bnsf.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #116.914 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bnsf.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (92.9%)
  • Flaf icon for other countryOthers (7.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #28.267

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bnsf.com looks like on a mobile device such as an iPhone.

Tablet
How bnsf.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 20% #ffffff
  • 16% #f0f0e0
  • 10% #303020
  • 2% #804010
  • 2% #a0b0d0
  • 1% #b0c0d0
  • 1% #fffff0
  • 1% #a05010
  • 1% #c06010
  • 0% #f06020
  • 0% #fff0f0

Text/code ratio

bnsf.com's text/code ratio is 18.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 18.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 83
  • <H3> 47
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Thıs ıs bnsf.
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Rail talk (2)
Safety (2)
Service (2)
Community (2)
Heritage (2)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Customers (2)
Suppliers (2)
Employees (2)
Agriculture
Chemicals, fertilizers & plastics
Alt attributes Arrow up

We found 15 images on this website.
9 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on bnsf.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 257
  • Likes 56
  • Shares 190
  • Comments 11

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 12/06/1995 28 years, 11 months, 5 days ago
Last Modified 12/01/2019 4 years, 11 months, 10 days ago
Expiration Date 12/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns82.ultradns.com 156.154.64.82 Flag for United StatesUnited States
pdns82.ultradns.biz 156.154.66.82 Flag for United StatesUnited States
pdns82.ultradns.org 156.154.67.82 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Burlington Northern Sante Fe Railway Corp
  • IP Address
  • 170.49.49.66
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , Fort Worth
  • Latitude and Longitude
  • 32.7531 : -97.3297
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