✅ 9 criteria passed
❌ 2 criteria to solve
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BNSF Railway
https://bnsf.com
BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thirds of the United States.
https://bnsf.com
BNSF Railway
BNSF operates one of the largest freight railroad networks in North America, with 32,500 miles of rail across the western two-thir...
No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | target-densitydpi=device-dpi, width=device-width, initial-scale=1, user-scalable=no |
ⓘ The owner has associated the following topics to the website.
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by bnsf.com.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
BNSF Railway Confidence: 89% 
|
|
North America Confidence: 73%
|
|
United States Confidence: 72%
|
|
Rail freight transport Confidence: 69%
|
✅ bnsf.com website speed is normal. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 1.4 seconds.
bnsf.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #116.914 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#28.267 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
| Top level heading |
| Thıs ıs bnsf. |
For a better readability, only the first 20 <H2> tags are shown below.
| 2nd level heading |
| Rail talk (2) |
| Safety (2) |
| Service (2) |
| Community (2) |
| Heritage (2) |
| News & media (2) |
| News releases (2) |
| Customer notifications overview (3) |
| Network update (2) |
| Marketing news (2) |
| Media resources (2) |
| Media contacts (2) |
| Retirees (2) |
| Exempt retirees overview (2) |
| Scheduled retirees (2) |
| Bnsf alumni association (2) |
| Suppliers (2) |
| Supplier relationship (2) |
| Diverse business enterprise (2) |
| Supplier contacts (2) |
For a better readability, only the first 20 <H3> tags are shown below.
| 3rd level heading |
| Customers (2) |
| Suppliers (2) |
| Employees (2) |
| Agriculture |
| Chemicals, fertilizers & plastics |
| Food & beverages (2) |
| Fuels (3) |
| Automotive products (2) |
| Want to ship ıntermodal? |
| Energy ınfrastructure |
| Chemicals, fertilizers, plastics |
| Construction |
| Machinery & oversized |
| Metals & minerals |
| Solid waste & refuse |
| ınnovation |
| Optionality |
| Contacts |
| Capacity |
| Consumer products |
We found 15 images on this website.
9
ALT attributes are missing on your image tags.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 9 images on bnsf.com. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| ⓘ Domain Registrar | CSC CORPORATE DOMAINS, INC. |
| ⓘ Registration Date | 12/06/1995 28 years, 4 months, 21 days ago |
| ⓘ Last Modified | 12/01/2019 4 years, 4 months, 26 days ago |
| ⓘ Expiration Date | 12/05/2020 Expired |
| Host | IP Address | Country |
| pdns82.ultradns.com | 156.154.64.82 | United States |
| pdns82.ultradns.biz | 156.154.66.82 | United States |
| pdns82.ultradns.org | 156.154.67.82 | United States |
| pdns82.ultradns.net | 156.154.65.82 | United States |
Others (7.1%)
SOCIAL MEDIA PRESENCE
You're doing quiet good on social media!
Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.