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SEO Report for boardsource.org

January 12, 2020 11:06 AM
Desktop screen Desktop screenshot for boardsource.org

SEO SCORE

Favicon for boardsource.orgboardsource.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Society
• Online since
August 1, 2001 (explore Wayback Machine)
• Age
19 years, 1 month, 24 days
• Alexa Rank
#254.864, boardsource.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 3, 2020.
Title Tag
BoardSource - Empowering Boards & Inspiring Leadership
Length: 58 (recommended: 10 to 70)
Meta Description
BoardSource envisions a world where every nonprofit organization has the leadership it needs to fulfill its mission and advance the public good.
Length: 144 (recommended: 50 to 160)
Google preview
Desktop Version

BoardSource - Empowering Boards & Inspiring Leadership

https://boardsource.org

BoardSource envisions a world where every nonprofit organization has the leadership it needs to fulfill its mission and advance the public good.

Mobile Version

Favicon for boardsource.org https://boardsource.org

BoardSource - Empowering Boards & Inspiring Leadership

BoardSource envisions a world where every nonprofit organization has the leadership it needs to fulfill its mission and advance th...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
url https://boardsource.org/

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by boardsource.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
BoardSource Confidence: 86% Arrow up

BoardSource, formerly the National Center for Nonprofit Boards, is an American nonprofit organization founded in 1988.

Its mission is "to inspire and support excellence in nonprofit governance and board and staff leadership.".

Nonprofit organization Confidence: 76% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Public good Confidence: 71% Arrow up

In economics, a public good is a good that is both non-excludable and non-rivalrous in that individuals cannot be effectively excluded from use and where use by one individual does not reduce availability to others.

Gravelle and Rees: "The defining characteristic of a public good is that consumption of it by one individual does not actually or potentially reduce the amount available to be consumed by another individual." In a non-economic sense, the term is often used to describe something that is useful for the public generally, such as education and infrastructure, although these are not "public goods" in the economic sense.

This is in contrast to a common good which is non-excludable but is rivalrous to a certain degree.

Leadership Confidence: 68% Arrow up

Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.

The literature debates various viewpoints: contrasting Eastern and Western approaches to leadership, and also (within the West) US vs.

European approaches.

US academic environments define leadership as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task".

Leadership seen from a European and non-academic perspective encompasses a view of a leader who can be moved not only by communitarian goals but also by the search for personal power.

Board of directors Confidence: 63% Arrow

WEBSITE SPEED

boardsource.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

44%

boardsource.org is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #254.864 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for boardsource.org

Daily visitors by country

  • boardsource.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (85.9%)
  • Flaf icon for other countryOthers (14.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #52.626

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How boardsource.org looks like on a mobile device such as an iPhone.

Tablet
How boardsource.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #90a0a0
  • 16% #8090a0
  • 15% #202030
  • 11% #303040
  • 10% #ffffff
  • 5% #f0f0f0
  • 5% #404050
  • 4% #808070
  • 1% #d0d0d0
  • 1% #f0a010
  • 1% #d03030
  • 1% #f03050

Text/code ratio

boardsource.org's text/code ratio is 6.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 2
  • <H3> 3
  • <H4> 6
  • <H5> 4
  • <H6> 2
<H1>
Top level heading
Board support program for nonprofit organizations
ıt’s time to strengthen your nonprofit leadership.
Recent blog posts
<H2>
2nd level heading
Advancing change through purpose-driven leadership.
New edition of a boardsource classic: the board-building cycle
<H3>
3rd level heading
Behind the scenes of successful advocacy: a q&a with the 2019 stand for your mission award winner
Advocacy in action: the 2019 stand for your mission award finalists
ıt’s time to talk about… the ımplications of the college admissions scandal
<H4>
4th level heading
Topics & resource library (2)
Support for boards (2)
Research & critical ıssues (2)
<H5>
5th level heading
Boardsource has developed a framework for evaluating fundraising effectiveness — one that provides a balanced approach that emphasizes how important it is to invest in strong and sustainable fundraising programs. (2)
With nearly 30years of hands-on experience working with nonprofit boards, boardsource has become the go-to resource for nonprofit organizations. we engage and support a global network of nonprofit leaders and organizations, and offer a wide range of resources to strengthen and support board performance.
Please note: the boardsource offices will be closed from december 23, 2019 through january 1, 2020. orders placed will be filled on january 2.
<H6>
6th level heading
Measurıng fundraısıng effectıveness (2)
Alt attributes Arrow up

We found 21 images on this website.
9 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on boardsource.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 546
  • Likes 75
  • Shares 446
  • Comments 25
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/01/2001 19 years, 1 month, 24 days ago
Last Modified 06/06/2019 1 year, 3 months, 20 days ago
Nameservers Arrow up
Host IP Address Country
micah.ns.cloudflare.com 173.245.59.206 Flag for United StatesUnited States
reza.ns.cloudflare.com 173.245.58.217 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • BlackMesh Inc.
  • IP Address
  • 199.167.72.234
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Rochester
  • Latitude and Longitude
  • 44.0234 : -92.463

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