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Whois & Analysis for bobbibrowncosmetics.com

Dec 17, 2019 2:02 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for bobbibrowncosmetics.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
• Age
28 years, 3 months, 24 days
• Alexa Rank
#69.359, bobbibrowncosmetics.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 11, 2020.
Title Tag
Cosmetics | Bobbi Brown Cosmetics
Length: 33 (recommended: 10 to 70)
Meta Description
Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.
Length: 122 (recommended: 50 to 160)
Google preview
Desktop Version

Cosmetics | Bobbi Brown Cosmetics

https://bobbibrowncosmetics.com

Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

Mobile Version

https://bobbibrowncosmetics.com

Cosmetics | Bobbi Brown Cosmetics

Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0 maximum-scale=1, minimal-ui user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bobbibrowncosmetics.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bobbi Brown Confidence: 91% Arrow up

Bobbi Brown (born April 14, 1957) is an American professional makeup artist and the founder and ex-CCO of Bobbi Brown Cosmetics.

Brown has written eight books about makeup and beauty.

She is the Contributing Beauty & Lifestyle Editor of Health magazine and Beauty & Lifestyle editor of the Elvis Duran and the Morning Show radio broadcast.

Cosmetics Confidence: 81% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Educational technology Confidence: 70% Arrow up

Educational technology is defined by the Association for Educational Communications and Technology as "the study and ethical practice of facilitating learning and improving performance by creating, using, and managing appropriate technological processes and resources".

Skill Confidence: 69% Arrow up

A skill is the ability to carry out a task with pre-determined results often within a given amount of time, energy, or both.

Skills can often be divided into domain general and domain-specific skills.

For example, in the domain of work, some general skills would include time management, teamwork and leadership, self-motivation and others, whereas domain-specific skills would be useful only for a certain job.

Skill usually requires certain environmental stimuli and situations to assess the level of skill being shown and used.

Retail Confidence: 69% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on bobbibrowncosmetics.com

TRAFFIC

This website is ranked #69.359 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bobbibrowncosmetics.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (68.5%)
  • Flag for IndiaIndia (4.4%)
  • Flaf icon for other countryOthers (27.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #13.270
Flag for IndiaIndia #112.699

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bobbibrowncosmetics.com looks like on a mobile device such as an iPhone.

Tablet
How bobbibrowncosmetics.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 18% #e0e0e0
  • 13% #f0f0f0
  • 12% #701010
  • 5% #fff0f0
  • 4% #500000
  • 3% #b03020
  • 2% #fffff0
  • 1% #c04030
  • 1% #705020
  • 1% #b06040
  • 1% #806030

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 45
  • <H4> 34
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Follow us
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Autumn avenue eye shadow palette (2)
Smoke & metals eye shadow palette (2)
Fever dream eye shadow palette (2)
ınstant glow lip & highlighter set (2)
ın a flash eye shadow palette (2)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Neutral matte & metallic eye shadows more ınfo (2)
8-shade palette of metals & mattes more ınfo (2)
Warm-toned eye palette more ınfo (2)
Glow essentials for lips and cheeks more ınfo (2)
Nyc-inspired eye shadow palette more ınfo (2)
Alt attributes Arrow up

We found 113 images on this website.
100 ALT attributes are missing on your image tags. The issue affects 71 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on bobbibrowncosmetics.com /media/export/cms/logo.png 2
Image with missing alt attribute found on bobbibrowncosmetics.com /media/export/cms/nav_touts/new/BB-Loyalty-Dropdown-Tile-PC_@2x.jpg 2
Image with missing alt attribute found on bobbibrowncosmetics.com /media/export/cms/20190701_BB_Holiday_GNAV_GGImge.jpg 2
Image with missing alt attribute found on bobbibrowncosmetics.com /media/export/cms/nav_touts/new/20190716_BB_Holiday_GNAV.jpg 2
Image with missing alt attribute found on bobbibrowncosmetics.com /media/export/cms/nav_touts/bestsellers/NAV-Tile-Square-PC_@2x-2.jpg 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 100 images on bobbibrowncosmetics.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.886
  • Likes 257
  • Shares 4.824
  • Comments 792

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 07/28/1996 28 years, 3 months, 24 days ago
Last Modified 11/09/2018 6 years, 11 days ago
Expiration Date 07/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.elcompanies.com 206.193.132.79 Flag for United StatesUnited States
ns4.elcompanies.com 206.193.170.10 Flag for BelgiumBelgium
ns5.elcompanies.com 203.163.124.200 Flag for JapanJapan

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 63.158.167.241
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Secaucus
  • Latitude and Longitude
  • 40.7772 : -74.0759
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